Summer Internship proposal
Project title: Market research in Aerospace Industry
Company : Tata Technologies Ltd.
Institute/College: Symbiosis Institute of Management Studies, Pune
Name of Student: Devesh Shukla
Probable start date: 1st week of April 2010
Probable end date: 30th May 2010
Do you have laptop: Yes
Graduation specialisation: Electronics & Communication Engineering
MBA specialisation: Marketing- finance
Soft Skills
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In the scale of 1 to 10 ( 1 beginner, 10 expert) rate your skills
SKILL
Level
MS Office ( all)
8
MS Word
8
MS PP
8
MS XL
8
Web designing
8
Adobe Photoshop
7
VHDL
6
Internship at Tata Technologies Ltd.
Comments
Won various
awards in web
designing in
Graduation
2
Project Proposal
CONTENTS
1. PROJECT OBJECTIVE
2. PROJECT SCOPE
3. EXECUTION PROCESS
4. SOURCES OF INFORMATION
5. TIME LINE
6. RESULT INTERPRETATION
7. VALUE PROPOSITION
8. PERSONAL INFORMATION
Internship at Tata Technologies Ltd.
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PROJECT OBJECTIVE
• There is a huge scope in Aerospace industry in India. Main
objective of the project is to explore various aspects of
growth for Aerospace industry in India.
• As per the recent Mckinsey survey only 3% of
manufacturing/services of aerospace industry is done in
emerging markets and its expected to grow up to 10% by
2020.Hence India is expected to be the first choice
offshoring location for non strategic R&D and Engineering
services. Hence project aims to cater various growth
strategies in aerospace domain for Tata technologies
Internship at Tata Technologies Ltd.
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PROJECT SCOPE
• Market research of Aerospace
contains following aspects•
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industry
Study of global Aerospace industry
India’s contribution
Scope of further growth in the Indian market
Competitor analysis
Scope of growth for TATA Technologies for R&D
and Engineering services for global Aerospace
market in coming future
Internship at Tata Technologies Ltd.
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PROJECT EXECUTION
• Current position of TATA Technologies in the
industry
• Competitors analysis
• Growth in the industry on global level
• India’s participation in that expected growth
• Strategies for TATA Technologies to gain
maximum part of that growth
• Execution of those strategies for best results
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SOURCES OF INFORMATION
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Various Websites that includesMckinsey
E&Y
BCG ( for growth strategies)
Govt sites for Aerospace policies in India
Competitors websites for their SWOT analysis
Tata technologies
Wikipedia
HBR
Various magazine sites like TIME, The
ECONOMIST ect.
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PROJECT TIME LINE
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23
38
50
55
60
65
70
83
91
96
100
Internship at Tata Technologies Ltd.
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RESULT INTERPRETATION
• In the first week, I will study the functions of Tata
Technologies in Aerospace domain which will help
me to identify the key areas for market research,
where Tata can step in as a market leader.
• This will provide key points for further analysis of
the Aerospace industry and bring value to the
project analysis, thereby deciding key Growth
strategies for making Tata Technologies a Market
leader in Aerospace domain.
Internship at Tata Technologies Ltd.
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VALUE PROPOSITION
• This Project will provide me real world market
research opportunities for a growing sector in India.
It will provide me a broader view of the industry
functions and will benefit me in my career for being
a Marketing Manager for such a highly growing
sector with phenomenal growth opportunities.
• From companies point of view company will get an
extensive research of an extremely potential
market for their future growth.
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PERSONAL INFORMATION
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List 5 strengths
Commitment
Positive attitude
Strong Analytical skills
Online Networking skills
Presentation skills
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List 3 development needs
Extract maximum benefit through my online networking skills
Avoid extra analysis of any given task
Deal with passive team members
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Subjects of interest:
Brand Management
Strategy Management
Business Environment
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Project examples for evaluation
Common for both Summer Interns and Live projects
1. Competitive analysis of India over other countries for Engineering Services
2. Embedded S/W industry market potential assessment
3. Account profile and account planning for Boeing
4. Account profile and account planning for Ford motor company
5. Competition analysis for Tata Technologies Ltd.
6. Benchmarking for BSC
7. Growth strategy for Tata Technologies Ltd.
8. Building strategy to enter the Indian defense market.
9. Analyst relationship- A key for sustainable growth
10. Bid response process robustness
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General information
Rename this file as follows
First name_Last name_College name_Stream.PPT
Demonstrate your competency by using different software tools, eg MSP for timeline, etc.
PROJECT CATEGORIES
MARKETING
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Market research in Automotive Industry
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Market research in Aerospace Industry
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Customer profiling
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Competitive analysis of E&D service providers
MEDIA
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Media and its role in E&D company’s growth
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PR challenges for E&D services company
FINANCE
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Financial analysis of customer and competition
SOFTWARE/IT
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Development of database application to capture Market research data. ( Cont..) ( VB, MS
Access)
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Development of database application and/or standard documentation to ease RFP responses.
(VB, MS Access)
Projects are in three categories:
1)
Fulltime at Hinjewadi ( 5 days)
2)
Part time at Hinjewadi ( 1-2 day)
3)
Periodic reporting at Hinjewadi ( once or twice in 10 days)
Internship at Tata Technologies Ltd.
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