Company research with Business
Source Premier:
MarketLine company profiles
Olivia Olivares
James W. Miller Library, SCSU
Revised Spring 2013
Business Source Premier (BSP) offers access to
company profiles from MarketLine, a business
information gathering company with over one
hundred years of experience. Over 10,000
company profiles are available, most of them
publicly held companies.
To access these profiles, click “Company
Profiles” in the blue menu bar near the top of
the screen.
Here’s the MarketLine Company Profiles
search interface. The company profiles are
listed in alphabetical order. The list includes
the country in which the company is based
and the primary industry in which the
company engages.
You can search for a company profile by
searching for the first couple of words in
the company’s title, or you can do a
“match any words” search if you’re
unsure of the company’s full title.
“Match Any Words” generally generates
a more efficient search.
Let’s say we’re interested in Home
Depot. Enter “home depot” in the search
box. You don’t have to capitalize. But be
sure to choose “Match Any Words” for a
quicker result.
The search results will give you access to
an abstract with basic company
information and a link to the MarketLine
report in PDF format.
Here’s the Datamonitor company profile.
Check the publication date on the bottom
to make sure the information is current
(published in the past year or so). This
report was published December 23, 2012.
MarketLine company profiles tend to
be anywhere from 15 to 40 pages,
making them easy to print, save to
your PC or profile, or e-mail to
yourself.
A glance at the table of contents will tell you what the report
includes: lists of products and services, SWOT analyses, lists
of top competitors, and a “Company View,” usually a letter
from the company’s CEO.
Questions?
Please contact:
Olivia Olivares, business specialist
James W. Miller Library
Saint Cloud State University
oolivares@stcloudstate.edu
(320) 237-308-4822