WATTSTOR Limited
Inaugural Shareholders Meeting
Friday 10th October 2014
Agenda
1.
Introductions and apologies for absence
2.
Annual accounts for the first year ending 30th June 2014
3.
Director’s remuneration
4.
Director’s report.

Peter Cunningham – Overview

Mark Smith – Operations, installations & ZLC interface

Rob Such – Product development
5.
Office Administration, Sales & Marketing - Michael Danes
6.
Funding - Peter Cunningham
7.
Public Relations - Richard Best
8.
Any Other Business

Introductions and Apologies for absence

Annual accounts for the first year ending 30th June 2014

Director’s remuneration
Director’s Report
Peter Cunningham – Overview
 Overview
and the Wattstory so far
 Trademark
update
Director’s Report
Mark Smith – Operations
CHAIRMAN
Peter
Cunningham
MANAGING
DIRECTOR
Mark Smith
CHIEF TECHNICAL
OFFICER
Rob Such
OPERATIONS
MANAGER
Michael Danes
P/T ADMINISTRATOR
TBC
DESIGN ENGINEER
Tim Bunhill
Director’s Report
Mark Smith – Operations
Office – set up at TIC
Recruitment
Installation
Branded batteries procured & in stock from
China

Michael, Operations Manager

Tim, Design Engineer
2 Wattstors installed so far this month, 3 by
end of month

Web copywriter contracted
Cost of sale to date

Next team member, Administrator
Sales & Marketing Activity launched
now team resourced
Next quarter focus – Sales

Battery cost reduced

Current pricing validated

Base cost improved through better
procurement
Future Cost of sale

Detailed evaluation of next 10-20 installs
prior to pricing review
Director’s Report
Rob Such– Product Development

Wattstor Imp V2

Wattstor Inverter/Charger

Expect initial prototypes mid
November

Likely to cost £100,000

BIF application stalled

Considering partnership with
existing manufacturers

Final prototypes ready for CE
marking by end of year

Batch of 10 prototypes for field
trials early next year
Patent

Wide scope takes 2-3 years

Narrow scope within a year

Can get Patent Box tax relief

Protect our core intellectual property

Cost approx. £3,000 for UK patent

Additional countries are similar cost each
Administration, Sales & Marketing–
Michael Danes
ADMINISTRATION
SALES & MARKETING

Office established & furnished

New website under construction

Equipped with IT, telecoms

New sales brochure being designed

All back-office systems and processes
are in place

Monthly newsletter ready for
introduction

All business processes and procedures
in place (sales, customer services,
technical)

Currently identifying trade shows and
events to attend

Actively raising the profile of
WATTSTOR through local business
networks

Customer database has been updated
to improve and speed up the delivery
of sales


Accountancy software installed and
day to day bookkeeping processes
are in place
Management accounts currently
being introduced
Administration, Sales & Marketing–
Michael Danes
CUSTOMER DATABASE
SALES/ & MARKETING PLAN

220 total subscribers to the website


14% increase (30) new subscribers
since recent media articles have
appeared in last two weeks
All subscribers to the website will
have been contacted by 17th October
either by phone or email

140 (64%) have opened their reply
email
2 WATTSTORS installed since the
beginning of September

3 surveys completed in the last 2
weeks. 2 additional surveys booked
in. Targeting 10 per week by the end
of November

Targeting a conversion rate of 20%
from survey to install

Sales activity to be reinforced by
arrival of the new website and
improved sales literature

Marketing events planned


30% then go on to revisit and
investigate the site further

Call cycles will be in place and all
people on the database will have up
to date records enabling regular
follow-ups
Funding - Peter Cunningham

First round funding update

SEIS scheme – forms completed & returned to HMRC

All shareholder updates submitted to Companies House

Share certificates

Shareholder agreements

Proposal for second round funding
PR Achievements
– Richard Best
News Press
News Press
Digital news media
Magazine feature
PR – Richard Best
•
Award entries
•
Radio/BBC aware
•
News – as it happens
•
Could YOU be the next case
study?
Any Other Business

Agreement of a Shareholder Representative

Dates of meetings for next year