Propaganda
Uses of Propaganda
• Propaganda was used to persuade people
to support or believe in a certain cause
• In the age of “pre-T.V” or widespread use
of radio, posters and full page newspaper
ads were used.
Question
• Where would the posters be displayed?
– Street Corners
– Public Places
– Post Office
– Government Buildings
5 Purposes of Propaganda
1) To encourage young men to enlist
2) To convince Canadians to buy Victory
Bonds
3) To encourage Canadians to be sparing
and conserve food
4) Push Canadians to contribute to the
Patriotic Fund.
5) To portray the Germans as heartless
savages, by spreading false stories.
Positive and Negative
• How do they do this?
Using Positive and Negative Propaganda
– Positive: Encouraging, Motivating, Spirited
– Negative: Fearful, Scary, Hatred.
Seven Tricks of Propaganda
• Name Calling – this technique is used to create
fear and arouse prejudice by using negative
words (bad names) to create an unfavorable
opinion or hatred against a group, beliefs, ideas
or institutions they would have us denounce.
• Stacking the Deck – uses this technique to make
the best case possible for his side and the worst
for the opposing viewpoint by carefully using
only those facts that support his or her side of
the argument
Seven Tricks of Propaganda
• Transfer Device – a technique used to carry over
the authority and approval of something we
respect and revere to something the
propagandist would have us accept.
• Testimonial Device – this technique is used to
associate a respected person or someone with
experience to endorse a product or cause by
giving it their stamp of approval hoping that the
intended audience will follow their example.
Seven Tricks of Propaganda
• Glittering Generality- employs vague, sweeping statements
(often slogans or simple catchphrases) using language
associated with values and beliefs deeply held by the
audience without providing supporting information or
reason.
• Band Wagon- this technique tries to persuade the audience
to follow the crowd. This device creates the impression of
widespread support.
• Plain Folks- this approach tries to convince the audience
that the spokesperson is from humble origins, someone they
can trust and who has their interests at heart.
http:/http://mason.gmu.edu/
Posters
Posters
Posters
Posters
Posters