A MUST
SEE!
Everybody is doing it!
What do these images have in
common?
WHAT?
A message used to persuade
you to believe something or do
something
WHY?
WHO?
To persuade you to
buy something, think
something, or do
something.
WHERE?
Commercials
Speeches
Billboards
Newspapers
Packaging
Stores
Internet
Everywhere!
•Corporations
•Government
Propaganda
•Individuals
HOW?
There are 10 propaganda
techniques we will learn
The 1st type of Propaganda is…
Persuading people
to do something by
letting them know
others are doing it.
All the
cool kids
are doing it
Bandwagon works because it
makes you think “everyone is
doing it” and you should too.
Why is this sign
considered
BANDWAGON?
What other examples of
BANDWAGON can you think of?
From today:
IPhone Commercial
From World War I:
The 2nd type of Propaganda is…
Using words and images of
a customer, famous person,
or an expert to persuade.
Testimonials work because you feel like you
can trust the words of an expert or
someone famous.
What are some other examples of
TESTIMONIAL propaganda?
From today:
See GameFly Ad.
From the 1950s:
The 3rd type of Propaganda is…
Using authority instead
of evidence
False authority works because we trust
people in authority and think they would
tell us the truth about everything.
The 4th type of Propaganda is…
Using images to bring up
strong feelings or emotions
in order to persuade.
Transfer works
because you
transfer the
feelings you
associate with a
picture to feelings
about a person or
product.
What emotion is being transferred
in this ad?
What are some other examples of
APPEAL propaganda?
See SPCA
Commercial
The 5th type of Propaganda is…
Represent something as
being larger, greater, better,
or worse than it really is.
Exaggeration works because it makes things
interesting and seem better than they
actually are.
What are some other examples of
EXAGGERATION propaganda?
WATCH As Seen
on TV - a tribute
to doing it wrong
Infomercials
The 6th type of Propaganda is…
A combination of
statements that oppose one
another.
Contradictions confuse people, because it
makes one of the things said true and one
false.
The 7th type of Propaganda is…
Misrepresents the goods or
services to make it seem
better.
Misleading Statements
make a product or
service seem better
than it is so the
customer
is more likely to
buy it.
The 8th type of Propaganda is…
Plays on our deep-seated fears
and warns the audience that
disaster will strike if we do not
follow the instructions.
Fear works because we want to keep
ourselves and our family safe.
What are some other examples of
FEAR propaganda?
What Were Those Techniques,
Again?
•
•
•
•
•
•
•
•
Bandwagon
Testimonial
False Authority
Appeal
Exaggeration
Contradiction
Misleading Statements
Scare Tactic
Introducing new techniques!
Imperfect or flawed
reasoning
Faulty reasoning is improper reasoning. It
has some kind of mistake in the logic.
Introducing new techniques!
Distracts the audience
by presenting an issue
not related to the topic
Red Herrings
change the
subject. They
distract you
from what you
are supposed to
be focusing on.