VISION
By Connie Abert &
Jenny Erickson
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Patch Adams
visionary
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Vision:
Develop a clear description of what the organization
(or community) should look like after it successfully
implements it strategies and achieves its full potential.
- Bryson
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Importance of Visioning
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Vision: Long & Short of It
• Brief Vision Statement
– Can be short and sometimes slogany
• Vision Sketch – created throughout the plan
– More detailed, may be a step early in the
planning process used to help identify issues.
• Full Blown ‘Vision of Success’ – step 8
– Includes a detailed description of the future state
for multiple aspects of a community/organization
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Vision
Statement
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Vision Statement Examples:
• Is to be Door County’s preeminent resort and
conference center.
– Landmark
• Is on a journey to discover and model the
interactive learning community of the 21st
century.
– Fox Valley Technical College
• Is Wisconsin’s education network for
engaging people and their communities in
positive change .
– UW-Extension
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Vision Sketch: Sauk County
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Plan Summary
Step 8. Vision of Success (optional)
•Organization’s mission
•Basic philosophy
•Core values
•Basic strategies
•Performance criteria
•Important decision rules
•Ethical Standards
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Vision Characteristics
• Future-oriented
• Idealistic
• Fits with the
organization's history
and culture
• Inspirational
• Purposeful
• Ambitious
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
I Have a Dream
Vision Video
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Creating a Vision Sketch
1.) Describe the organization as it is today.
2.) What it could be like in the future?
People
Services
Mission
Structure
Resources
Processes
Culture
Strategic Planning
External Support
University of Wisconsin-Extension • Cooperative Extension © 2009
Questions to help vision:
• What are our
hopes and dreams
for the future?
• How do you want
future generations
to describe our
organization or
community?
• What do you want
to create?
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Get Visioning Continued:
• What do you want the
2020 newspaper
headline say about our
organization/community?
• What will we look like if
we are successful?
• What do you want to
have in place by certain
point in time?
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
When to Vision
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Common Mistakes
• Developed BY management FOR
the organization
• Low involvement/no commitment
• Not communicated
• Set in stone
• Rush the process, “Let’s just get
it done.”
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Mission Vs. Vision:
A mission clarifies an organization’s purpose.
A vision clarifies what it should look like and
how it should behave as it fulfills its mission.
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Prairie du Sac
Community Garden
The mission of the
garden is to provide an
affordable place for
community members to
grow fresh veggies and
flowers.
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
Prairie du Sac
Community Garden
My vision for the
garden…
• The community garden is a
sustainable organization.
•Place where residents come to
connect with their community.
• Everyone has access to healthy
veggies.
• The community develops
healthier eating habits.
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009
“If you do not
know where you’re
heading, you’re
likely to end up
somewhere else.”
-Yogi Berra
Strategic Planning
University of Wisconsin-Extension • Cooperative Extension © 2009