• A means of convincing people to:
– Buy a certain product
– Believe something
– Act a certain way
– Agree with a point of view

Why should we learn about this?
• Companies persuade us to buy certain products
• Politicians persuade us to support them
• Peers sometimes use persuasion to get others to join them in an activity
• You may want to persuade others to agree with you or do something you want them to do

Audience
• Who are you trying to persuade?
• Advertisers know how to target their audience

Persuasive Techniques
• Appeal to Emotion
• Bandwagon
• Humor
• Celebrity endorsement
• Word choice

Appeal to Emotion
• Words or pictures that appeal to our emotions
– May appeal to positive emotions
• Happiness, excitement
– Or negative emotions
• Fear, sadness
Commercial

Bandwagon
*Convincing us to accept someone or something because of its popularity
“Everyone else is doing it”
Or
“Everyone else has one”
Commercial

Humor
• Make the audience laugh
• Often gives little or no information about the product
Commercial

Celebrity Endorsement
• A famous person appears in the ad
• If _______________ uses the product, then it must be good
Commercial

Word Choice
• Repetition:
•
-Repeating a name, slogan or image over and over in the same advertisement
Commercial
•
•
•
• *Glittering generalities:
-Telling only positive things about something or someone, without giving evidence or facts
Commercial

Today’s Activity
• Look at each print ad
• Answer these questions:
– Who is the advertiser?
– Who is the target audience?
– What persuasive techniques are used?

Students’ Powerpoints

Group Activity
Create a commercial for your product
-Length: 30 seconds -1minute
-Must include the persuasive techniques assigned to you
*Can include humor
-Must have a sign
-Can use props and/or costumes
Everyone must participate and the top 3 will be featured on this powerpoint.

• George, Theo, Taylor and Mardi advertise the IPOD using the techniques of humor , bandwagon and celebrity endorsements .
• Our commercial

Group Commercial
Jordan, Taylor, Walter and Sarah advertise “The Greatest Place on Earth” using humor , bandwagon , word choice and celebrity endorsement .
Our commercial

Group Commercial
Rachel, Sydney, Sebastian and Nate advertise Golden Spoon using humor , word choice, bandwagon , and celebrity endorsement.
Our commercial.