Buyatela.com: Re-grow your wardrobe
Key
partners
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Up-and-coming designers
Tailors
Design Students
Homemakers
Fashion Magazines
Key
activities
• Create network of designers
• Develop platform (website)
• Rating model
• Pricing model
• Manage Platform
• Verify payments
• Marketing (Social Media, etc)
• Maintain Quality Control
Key resources
• Web space
• Minimal Office and
Equipment
• Human Resources
 Management team
 Webs Designers
 Fashion Professional
• Database of designs,
designers, ratings and
customers
Website and CMS Design
Server space
Domain
Brand Copyright
Office Rent
Equipment
• Community to connect
designers and consumers
• Designers
 Forum for designers to
sell product and create
notoriety
 Feedback and pricing
mechanism
 Experience for up-andcoming designers
• Consumers
 Place to get rid of old
clothes
 Customized design for
a good price
• Society
 Reduce consumption
and waste products
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Fashion Community
Platform for shopping
Wide Variety of design
Customer Support
Feedback mechanism
Co-creation with designers
Channels
Costumer
segments
• 20-40 year old male and
females
• Who are:
 Emotionally attached
to used clothes
 Design and fashion
followers
 Have lost weight
 Concerned about
reduced consumption
 Vintage and second
hand enthusiasts
 Lazy people
 Appreciate
customization
• Internet
• Social Networks
• PayPal payment system
Revenue streams
Cost structure
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Costumer
relationship
s
Value
proposition
• Pricing model development
• Salaries and benefits
www.businessmodelgeneration.com
• Association fee from designers
• Percentage of Designers sales (5-10%)
• Ad space on website (magazines, accessory stores, design schools
Old Clothes
Designer
New Clothes
Payment
Customer