Pandora’s Cloud Cover: Integrating the pieces
without the usual hassles
Collaboration
Eyal Shavit: SnapLogic
Mark Brennan: Pandora
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Eyal Shavit
SnapLogic
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Session Objectives
1. SnapLogic for Cloud Integration
2. Pandora’s Cloud Cover: a strategic move to the cloud
3. Demonstration: Pandora / SnapLogic
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What is SnapLogic?
• A Platform to easily connect
any number of applications
and move data between
them
• Simple, Scalable,
Extensible, Flexible and
Affordable
• Our vision: SIMPLIFY. Hide
complexity
No more
Hand-Coding.
User
experience
Web2.0 + Integration = Integration 2.0
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Pandora’s Challenges
Explosive growth:
– 65M+ users, New listeners doubled from 25K to 50K/day
Growth & scale only achievable via world-class cloud operations
– BUT operations are only as fast as your weakest link: getting all the
clouds to talk to each other
Integration should be a strategy, not an afterthought
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Mark Brennan
Pandora
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About Pandora
Internet Radio –
Music Genome project
Mission: connect you
with the music YOU like
Founded 2005
250 employees
65M+ registered listeners
0.5M Pandora One
subscribers – premium
Products Used
• Cloud: Salesforce.com CRM,
Operative, Zuora, GoodData,
Xactly, DoubleClick, Coupa,
Box.net, ExpenseWire, Adaptive
Planning
• Integration Platform: SnapLogic
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Pandora’s Vision
Business solutions for tomorrow’s economy:
cloud + agile + seamless business processes
Modern enterprise operating in the cloud
Exploit the economic advantage of the Cloud
Agile, flexible, responsive solutions that adapt to Pandora’s growth
Vendors that can be trusted to deliver core business functions
“Going to the cloud will change
the DNA of your company,
creating a genuine competitive
advantage in the marketplace”
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Pandora’s Challenges
The hardest part of moving to the Cloud is getting all the clouds to talk to
each other
Cloud innovation – forging ahead
Integration Tools – lagging behind
Preparing for next phase of growth:
• Need business agility
• Critical to choose & prove best-of-breed solutions
• ERP > Best of breed (BOB) > Seamless BOB
• Cloud economics not realized in silos
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IT Transformation
THAT WAS THEN
THE FUTURE IS NOW
Infrastructure IT
Just Do IT
Control culture
Business-driven
Real Time, fast fix
Datacenter Apps
Multi-Cloud SaaS
Costly overhead
Freeze business
Robust, Flexible, Scalable
Physical desktop
Virtual desktop
Support burden
Productivity Obstacle
Do anything, from anywhere
Big Bang Projects
Agile / Scrum
Disrupt business
Competitive disadvantage
Constant Evolution
Smaller more frequent change
Rigid integrations
Integration 2.0
IT-managed = Long lead time
Internal / external / social
Easy to modify
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Pandora’s Cloud Cover
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Pandora’s Cloud Cover
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SnapLogic’s Differentiation
1. Adaptability
2. Extensibility
3. Trust
4. Speed
5. Economy
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Pandora Cloud Cover using SnapLogic
Demo 1: Operative >> Salesforce
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Demo 1
Problem:
Stream Critical Ad campaign data from Operative into
Salesforce
Solution:
• Operative Snap
• Salesforce Snap
• Build a pipeline (once)
• Run (as often as you like)
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Pandora Cloud Cover using SnapLogic
Demo 1: Operative >> Salesforce
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Demo 2
Problem:
Stream Salesforce data to GoodData to get deeper intelligence
Solution
– GoodData Snap (Salesforce is already connected)
– Build a pipeline
– Run
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Demo 3
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Demo 3
Problem
Get an external data source to augment internal data in
GoodData
Solution
– Twitter Snap (GoodData is already connected)
– Build a pipeline
– Run
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Pandora’s Results
Buying a trajectory rather than a fixed feature set
Robust integration platform that evolves with Pandora’s
needs
Based on early success, convinced that SnapLogic is
best of breed
– Automation of a process e.g. Quote-to-Collect
– Simple solution: Server + Snaps
– Savings
– Rapid deployment
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Question & Answer
PANDORA
Mark Brennan
Director, Business Solutions
SNAPLOGIC
Eyal Shavit
Sr. VP, Products
Thank You
@Gold Booth 301
@Industry Solutions Booth 250
snaplogic.com
store.snaplogic.com
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Pandora’s Cloud Cover: Integrating the pieces
without the usual hassles
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