Celebrity Chefs
What defines a Celebrity Chef?

Someone who is known publicly for their
appearances on television and through out
various media
 Shows
 Websites
 Magazines
How do they achieve fame?
Often achieve status via their own
restaurants initially
 Increase level of fame by

 Endorsements
 Expansion
of restaurants
 Cook Books & Magazines
Why are they successful?

Innovation: pioneers

Notoriety: infamous

Visibility: high profile

Likeability: easy to
relate to
When did it all begin?
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Advent of television: Julia
Child
Immigration, exposure to
“exotic” foods
Availability of unusual
ingredients in supermarkets,
curiousity
When people began to see
food as entertainment
What has happened as a result?

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
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Creation of “Foodies”
“Food-Porn”
Explosion of variety and quality of ingredients
Reality TV, based on food
More people enrolling in hospitality at the post
secondary level
Glamourization of being a chef
Blogging
Pinterest
More people enrolling in hospitality at the
post secondary level
 Glamourization of being a chef
 Blogging
 Pinterest
