To initiate the assignment, the consultant put the
following tasks before him:
 Information need Analysis
 Research design in terms of
 sources of data (primary survey or secondary)
 sample size for primary survey
 appropriate questionnaire for primary survey
 Analysis of data and interpretation
Checklist for areas identified for
Information Need
1. Identification of catchments area for Apna bazaar in
terms of:
a. consumers’ demand
b. Production of fruits, vegetables and flowers nearby
areas of Lucknow city
2. Understanding the features of consumers’ demand
for perishable and non-perishable food products
3. Nature of existing business undertaken by traders for
different food products.
4. Cropping pattern and marketing behavior of farmers
for perishable and non-perishable agricultural
commodities in and around Lucknow.
Checklist for areas identified for
Information Need
5. Problems observed to different stakeholders in the
existing markets for agricultural products.
6. Stakeholder analysis to know the perception of these
stakeholders about Apna Bazar and their preferences
for successful operationalization of the Apna Bazar.
7. An estimate of revenue and expenditure to KUMP
from Apna Bazar
8. An estimate of additional budget requirement to
undertake civil and structural modification in the
existing market structure.
Nature of Information and Identified Sources for
Collection of Necessary Data
Sl.
Nature of Information
Source
1.
Identification of catchments area for Apna
bazaar in terms of:
(a)consumers’ demand
(b)Production of fruits, vegetables and
flowers nearby areas of Lucknow city
Secondary sources:
1.
Popluation
figure
near
to
Gomtinagar area in Lucknow city
2. Area and production figures of
fruits, vegetables and flowers near to
Lucknow city
2.
Understanding the features of consumers’ Primary survey from the consumers
demand for perishable and non-perishable selected
from
areas
near
to
food products
Gomtinagar
3.
Nature of existing business undertaken by Primary survey from the traders
traders for different food products.
selected from three existing markets
4.
Cropping pattern and marketing behavior of
Primary survey from the farmers
farmers for perishable and non-perishable
selected from nearby areas of
agricultural commodities in and around
Lucknow
Lucknow.
5.
Focused Group Discussions (FGDs)
Problems
observed
to
different
separately with consumers, traders
stakeholders in the existing markets for
and farmers in the three existing
agricultural products.
markets
Nature of Information and Identified Sources for
Collection of Necessary Data (Contd...)
Sl.
Nature of Information
Source
6.
Stakeholder analysis to know their perception
Primary survey from consumers,
about Apna Bazar and their preferences for
traders and farmers as selected in
successful operationalization of the Apna
item 2, 3 and 4.
Bazar
7.
Discussion with officials of KUMP
regarding expenditure and income of
An estimate of revenue and expenditure to
different activities required to
KUMP from Apna Bazar
implement proposed design of Apna
Bazar
8.
Discussion with officials of KUMP
An estimate of additional budget requirement
related to costing of different
to undertake civil and structural modification
modifications based on proposed
in the existing market structure.
layout of Apna Bazar
Consumers’ demand for perishable and
non-perishable food products
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Demographic features
Frequency of commodities purchases
Monthly expenditure on different commodities
Importance of distance in shopping commodities
Preference for packaged products
Preferred locations of purchase for different
commodities
Preferred mode of transport for shopping
Timing and companionship during fruits, vegetables
and flowers shopping
Consumers’ demand for perishable and
non-perishable food products
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Importance of different product attributes
Importance of different attributes of Market
Shopping during festival/special occasions
Awareness and perception of Apna Bazar
Expected facilities and services at Apna Bazar
Willingness to pay premium charged for grading and
packaging
Preference for packaging material
Nature of Existing Business undertaken by
Traders for different Food Products
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Demographic parameters
Nature of Business (wholesale or retail)
Source and method of procurement of fruits,
vegetables and flowers
Business expansion plan
Awareness and perception of Apna Bazar
Expected facilities and services at Apna Bazar
Cropping pattern and Marketing Behavior
of Farmers
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Cropping pattern
Estimated quantity of marketed surplus for various
commodities
Present marketing behavior for various commodities
Problems encountered in the existing market
Awareness and perception of Apna Bazar
Expected facilities and services at Apna Bazar