Introduction
What is LinkedIn?
Why You Should Be
Using Linkedin
LinkedIn Advantages:
LinkedIn Advantages:
• Incredibly powerful professional
networking tool
LinkedIn Advantages:
• Incredibly powerful professional
networking tool
• 75+ million users and growing
LinkedIn Advantages:
• Incredibly powerful professional
networking tool
• 75+ million users and growing
• Getting setup is easy
LinkedIn Advantages:
• Incredibly powerful professional
networking tool
• 75+ million users and growing
• Getting setup is easy
• Adds credibility
LinkedIn Advantages:
• Incredibly powerful professional
networking tool
• 75+ million users and growing
• Getting setup is easy
• Adds credibility
• Access to a wealth of knowledge in
the professional community
Learning From the
Best
Planning Your
Profile
Planning Your Profile
Planning Your Profile
• Who will be finding you on
LinkedIn?
Planning Your Profile
• Who will be finding you on
LinkedIn?
• What information is relevant for
you to share?
Planning Your Profile
• Who will be finding you on
LinkedIn?
• What information is relevant for
you to share?
• What will add to your credibility?
Setting Up Your
Profile
Importing Contacts
Customizing your
LinkedIn Profile
Page URL Name
Adding a Picture
Should you Upgrade
Your Account?
Benefits
Benefits
• Ability to send messages directly to
people you are not connected with
Benefits
• Ability to send messages directly to
people you are not connected with
• More robust contact manager
Benefits
• Ability to send messages directly to
people you are not connected with
• More robust contact manager
• More attentive customer support
The Importance of
your Headline
Are More
Connections Better?
Searching for
Partners
Using Status
Updates to your
Advantage
Finding Business
through Status
Updates
Hooking Other
People Up
Getting Connected
through Groups
Tapping into the
Expert Community
Establishing yourself
as an Expert on
LinkedIn
Promoting your
LinkedIn Profile
Promotion
Promotion
• Email signature
Promotion
• Email signature
• Listed on website
Promotion
• Email signature
• Listed on website
• List on business card
Promotion
•
•
•
•
Email signature
Listed on website
List on business card
Tell people in person
Conclusion