EPR
Entertainment PR
Communication and
Contact
• Working with the whole team.
• Contact any of us for queries.
• Rebecca Brandreth- Head of P.R.
• Kanchan Tooray- P.R. Manager
• Theo Roberts- P.R. and Artist Co-Ordinator
• Lucy Bingham- Events Co-ordinator
Communication and
Contact
• Close, professional, working relationship- VERY
important to us.
• New ideas to incorporate- Tell us.
• Weekly updates.
• Discuss developments and new ideas.
• Feedback as we go.
• Monthly meeting- Present progress.
Previous Work/Campaigns
Since our launch, we have produced many successful
product launches, events and campaigns for a variety
of different industry sectors. They include:
•Topshop Kate Moss Range – We helped to launch
and raise awareness of the Kate Moss brand via social
networking sites and the media.
•T4 @ V Festival – Worked alongside with T4 and V
Festival to bring stars and celebrities to viewers at
home through the T4 website and show.
•Gok Wan’s Clothes Roadshow- Raised public
awareness in set locations the tour will visit, for
example Liverpool, Manchester.
•Benefit Cosmetics – ‘The Porefessional’ product
launch which went on to win ‘Best in Beauty 2011’
award.
•Glastonbury Merchandise – Helped to produce and
promote Glastonbury T-shirts and other merchandise.
Current Clients
Our current clients include:
•Arcadia Group – Topshop, Topman, Miss
Selfridge, Burton, Dorothy Perkins
•Boots
•Boutiques such as Pollyanna, Garment
Quarter, Cricket, Bernard Boutique.
•Music Producer Paul Epworth – Worked
with Florence and The Machine, Friendly
Fires, Plan B and Adele. Nominated
‘Producer of the Year’, by The Music
Producers Guild Awards 2012.
Awareness of competitors
• The main competitors that you expressed concern over
were H & M’s divided section, Topshop concession Tee &
Cake and the band t-shirt range Sugar Bullets.
• Our campaign will ensure that TNR stands out from the
rest as we will be able to offer exclusive t-shirt designs and
will simply be selling band t-shirts; this means consumers
will easily be able to find exactly what they are looking
for straight away, rather than having to search through
masses of clothing.
• People are always eager and excited to hear about new
clothing ranges; this is another one of our advantages
that we will play to. Obviously we have the perfect timing
to launch the transition (just before festival season when
people will be looking for band t-shirts) and the launch
party will be taking place in London; the most obvious
place to go to for fashion. The brand has been around
for five years already so it will have built up awareness
and brand loyalty. Consumers will most likely stay loyal
and continue to purchase from the company.
H&M
• Clothing by “divided” from H & M is relatively cheap (around £15-20)
for a t-shirt, however the material isn’t of good quality (usually
synthetic) and the designs are rather basic. There are also limited
band designs available, and online there is no specific “divided”
section meaning people will have to search for the clothes they
want.
Tee & Cake
• Tee & Cake are more quirky and individual and will therefore appeal to
our younger demographic as their look is original and creative.
• Their prices are slightly higher with a t shirt being around £20-£30, but
the quality of the clothing is slightly better and the collection is
featured in a more expensive high street store – Topshop.
• However, the collection is only aimed towards females and does not
carry any band t-shirts, making TNR a better choice.
Sugar and Bullet
• Sugar Bullet has a very dominant rock and roll feel to it.
They are the main competitors as their collection is solely
band t-shirts
• Prices range from around £20-30.
• Their collection doesn’t reach a very wide audience as
most of their band t-shirts are predominately rock bands
such as The Rolling Stones, Beatles, Guns N Roses, AC/DC
and Iron Maiden.
• Whilst they offer a female and male collection, the two
are very similar in terms of designs and t-shirt styles.
• However, something that they offer that would be very
popular for festival goers is a “Ladies Festival Pack” which
is £40 and consists of a black drawstring bag, white fitted
t-shirt with Sex Drugs & Rock & Roll design, black fitted tshirt with Amplified logo, mini torch, two sachets of
resolve, a condom, pack of fresh wipes and a can of dry
shampoo; would recommend you do something similar
• Launched their new collection which stands out as they
are very colourful t-shirts
Mood Board
See Flip chart...
Logo
See flip chart...
Musicians
Musicians
Demographic
Reach wider audience
Who’s ‘hot’ right now, what’s current.
Future- The Voice UK- Judges Jessie J and Danny
O’Donoghue (The Script)
• Indication of Summer promo/ release of music.
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Launch Party
• Hold the launch party at Topshop/Topman, Oxford Street.
• One of the main stores, directly opposite Oxford Circus
tube station and this is where we would be selling the t-shirts.
• Celebs who have designed t-shirts to perform at the launch
party (DJ sets are popular in Oxford Street Topshop now)
• Attract large crowds and media attentions to the shop
and publicize TNR.
•Launch around the time of London Fashion Week 2012 (17th
February – 22nd February)
Launch Party
• Publicity for the event:
• Use social media to promote the event
• Talk to journalists/newspapers/magazines about
what is happening…maximise coverage
• Hire our own photographers to capture event,
put photos on social media afterwards and
website
• Create publicity event – stage a photo shoot
on Oxford Street while event is happening with
models all wearing the t-shirts
• Student lock-ins around the country after the
event.
Tools to use; Social media
• We would use social media to support the campaign and promote events. The
social media that we would use would be facebook, twitter and a blog on tumblr.
• The target audience we are trying to reach are 16-25year olds; people from this
age group are always on the go and prioritise social networking meaning they are
most likely going to have facebook and twitter apps on their mobile phones.
Therefore they will be keeping up to date with the latest news easily and be able
to access it from anywhere.
• In terms of Facebook, we will create a new group and call it TNR and feature the
chosen logo on it. On the profile page we will include some information about the
brand, give links to the online website but primarily focus on the fact that it is the
fifth year anniversary, that the collection is now becoming available in stores and
about the launch party and other events. Images and any relevant videos will be
uploaded so followers can fully understand and recognise the brand.
• We will regularly update statuses to include information about the launch party
and events. When using facebook to promote new products, many companies
use a popular strategy which results in awareness and a free sample.
• Users are told that if they “like” the page and post the page on four or five of their
friends pages, then they will receive a discount or free sample in the post. This
technique could be used and a 5 or 10% discount could be offered.
• For example, the drinks company Baileys recently brought out a new flavour;
biscotti and when followers shared the page on three of their friends pages, they
were sent a free miniature sample of the new product.
• https://www.facebook.com/pages/Tee-and-Cake/295634406843
• https://www.facebook.com/BaileysGB
Twitter
• Twitter would be used in a similar way
although there would be more regular
status updates and it would be more up
to date.
• For example, we would tweet photos
and videos whilst at the launch party or
events. When the clothing items first
went on sale, we would take some
photos then as well and tweet them
instantly. Tweeting also allows for hash
tagging so we are able to see what
topics are trending worldwide; if
successful we could get TNR to trend.
Tumblr
• We would write a blog using tumblr; this
blogging platform is the simplest yet effective
one and the majority of people find it easier to
use; it is therefore likely to attract more
followers.
• We will keep our followers up to date by
providing a detailed blog each week or every
other week (depending on how much progress
we have made) and include any
photos/videos. All three social media platforms
(facebook, twitter and blog) will be linked to
one another so that the messages we are
sending out is consistent and clear.
• Many online fashion brands such as Asos,
boohoo.com and misguided.co.uk use blogs
alongside their websites to support their
collection.
Ideas For An Extra Event
• Combine 5 year anniversary event with an Amy
Winehouse tribute concert.
• TNR supply the t-shirts for the event and sponsor
it.
• Amy Winehouse family to create the t-shirts.
• A certain % of proceeds from t-shirt sales to go
to the Amy Winehouse Foundation.
Budget
• £50,000 budget.
• £40,000 to be spent on launch party: It’s the main
event, going to get the most publicity.
• £15,000 to hire a floor of Topshop/Topman
• £15,000 to pay artists to play
• £2,000 on competition for a winner to win a trip to
Oxford Street, spending money and lunch with an
artist
• £8,000 on models, photo shoot and photographer.
• £10,000 on staff costs for the event.
Thank you.
Any Questions?