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MISSION.
The One Man Project encourages young men
to volunteer with charitable organizations and
engage in community projects that make our
communities a better place to live and work.
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MEET THE MEN.
Mark Klukow | One Man Minneapolis | 2009
Raul Magdaleno | One Man Dallas | 2011
Bill Tamlyn | One Man Minneapolis | 2010
Amir Omar | One Man Dallas | 2012
Scott Mayer | Founder | 24/7
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OVERVIEW.
• The Volunteer Gender Gap Exists
• Why the Gender Gap Exists
• The Importance of Male Volunteers
• How to Recruit Male Volunteers
• Volunteer Projects that Work
• The One Man Project: One Man Can Inspire Many
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RESEARCH.
Literature Review:
University of Minnesota, Diana Yefanova
Focus Groups:
General Mills: Keith Albright, Martyn Crook,
Scott Marcoux, Jon D. Overlie
Surveys:
100 One Man Project Participants
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WOMEN CONSIDERABLY MORE LIKELY THAN MEN TO VOLUNTEER:
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MEN VOLUNTEER LESS THAN WOMEN REGARDLESS OF EDUCATION:
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MEN VOLUNTEER LESS THAN WOMEN REGARDLESS OF EMPLOYMENT STATUS:
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MEN VOLUNTEER LESS THAN WOMEN REGARDLESS OF AGE:
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MEN VOLUNTEER LESS THAN WOMEN REGARDLESS OF FAMILY SIZE:
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WHY THE GENDER GAP EXISTS.
• Cultural norms.
• Women have historically been asked to volunteer more often.
• Expectations are that women provide help in time of
need (both inside and outside of the family).
• Employment patterns: Although more women volunteer
at all employment levels, the gap is widest with part-time
work and not working outside home, and more women
than men work part-time or not at all outside home.
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WHY THE GENDER GAP EXISTS.
• Men view themselves as bread-winners needing to produce
income.
• Volunteering is a social event for women, it is not for men.
• Volunteering is viewed by women as a “Badge of Honor”, it
is not viewed that way by men.
• It is traditionally women who are recruiting volunteers.
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THE IMPORTANCE OF MALE VOLUNTEERS.
• Male role models are vital.
• Some volunteer efforts are male oriented:
• Big Brothers
• Habitat for Humanity
• Boys & Girls Club
• Males can reduce stigma of ‘female only’ occupations:
• Work in schools
• Care giving
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4 INSIGHTS TO RECRUITING MEN.
1. Men take a practical approach to volunteering:
• Men have a strong desire to understand expectations.
• What is the time commitment?
• What is the nature of the work?
• What are the exact responsibilities?
• Men need assurance that they will be able to accomplish
the task.
• Men need tangible and measurable outcomes:
• Outcomes need to validate effort.
• Work needs to provide a sense of accomplishment.
• The investment of time and energy needs to result
in equal benefit to man and recipient.
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4 INSIGHTS TO RECRUITING MEN.
2. Having a personal connection with volunteer project facilitates
propensity to volunteer:
• Men are most likely to volunteer if they are asked by a
co-worker or buddy.
• Opportunities where men perceive that their skills add
value are most appealing.
• Men are most likely to volunteer with causes that are
personally relevant as opposed to benefiting society in
general (i.e. coaching youth).
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4 INSIGHTS TO RECRUITING MEN.
3. Social connections can be a motivator for men to volunteer,
but in a different context than for women:
• Volunteer opportunities can be solo, with networking
opportunities later.
• Group activities need to be developed in context of teambuilding, not social events.
• Group activities organized around work are most
successful.
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4 INSIGHTS TO RECRUITING MEN.
4. Appealing to men from only an emotional perspective is not
effective.
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 THE ONE MAN PROJECT
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BIKE COPS FOR KIDS BY MARK KLUKOW
• Provides the opportunity to show leadership skills
• Distinguishable and attainable goals
• ‘One on One’ while team building with fellow volunteers
• Tangible results
• Emotional tie, but not the prime motivator
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THE MAN RUN BY RYAN HARMS
• Provides the opportunity to show leadership skills
• ‘One on One’ with group activity at the end
• Early morning timing doesn't interfere with busy lifestyle
• Tangible results
• Emotional tie, but not the prime motivator
• Not just a cog in the wheel
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FROGS FOR THE CURE BY TIM HALPERIN
• Uses specific skill set
• Personal connection to someone volunteers care about
• Tangible result (number of volunteers recruited)
• Strengthens social connections at TCU AND viewed favorably
by an important segment of the TCU community – young
women
• Allows men opportunity to give back to a familiar cause
associated with women
• Allows for career development
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THE ONE MAN PROJECT: ONE MAN CAN INSPIRE MANY.
One Man Events are Produced in Cities Throughout U.S:
The One Man Event is a professional search to select men ages
24-44 in their community who represent the best of the community.
Twenty finalists are selected from all applicants, and each man
has a non-profit partner. Ultimately, one man and his affiliated
charity are selected.
THE ONE MAN PROJECT: ONE MAN CAN INSPIRE MANY.
The One Man events incorporate:
Happy hours where the community meets the men and their charities.
An online voting component.
Innovative community service projects created by each of the finalists.
A final event where each finalist is judged by a panel of community leaders.
The events shine the spotlight on 20 young men who are role models and
mentors in the community as well as 20 charities that represent the diversity
of the community.
Events have been produced in Dallas, Chicago and Minneapolis and are
planned for other cities in 2013 and beyond.
THE ONE MAN PROJECT: ONE MAN CAN INSPIRE MANY.
Strategic Plans Are Created for Businesses, Charities, and Community Organizations
• Objective is to recruit and retain more men as volunteers and change agents
• The One Man Project develops a tool kit for implementation within an
organization
• Work is presented by The One Man Project alumni members
Get Away and Grow Experiences are Produced to Inspire Like-Minded Men
• In Partnership with Traterra.com
• Four Day trips incorporating volunteer activities, networking opportunities,
and unique, one-of-a-kind experiences
• First experience in May, 2013
Online Engagement Will Inspire Young Men Everywhere
• Ideas for Community Service Projects that resonate with men
• A competition to find the nation’s best community service project