Welcome to the 13 Core
Secrets of MLM
Retention Mastery
In Less Than 9 Months…
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Generated over 6000 Free leads online
Jumped to the top 1% in the #1 Attraction Marketing
System on the Planet
Won 2 Luxury Cruises & a Free Macbookpro
Personally Recruited 63 Reps in just a few months
Created an authority blog with 15-20 Thousands
visitors each month and an Alexa Rank of approx
50,000
Made $1749.00 with Only 4 Hours Work
Established a 65% Retention rate in our Primary
Business
What You Will Receive Tonight
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A mindset shift to transform your business and
life
13 in-depth Core Strategies and Tools for
Retention Mastery
Information that can be implemented
IMMEDIATELY after this Webinar
Free Bonuses worth over $2999.00
What is Retention?
Definition of Customer Retention:
is the activity that a selling organization undertakes in order to
reduce customer defections. Successful customer retention starts
with the first contact an organization has with a customer and
continues throughout the entire lifetime of a relationship. A
company’s ability to attract and retain new customers, is not only
related to its product or services, but strongly related to the way
it services its existing customers and the reputation it creates
within and across the marketplace.
How is Retention Effecting You?
• Sponsoring, Sponsoring, Sponsoring…
but your reps are falling out the bottom
as quick as you can put them in the top
• Spending all that time, effort, and
money … just to have it dwindle away
• Your residual check isn’t growing each
month as fast as you DESERVE
Moving No Where Fast
Oh! The PAIN!
• Think of the Blood, Sweat, Tears, and
Hard Earned Dollars you’ve invested
into building your Empire
• Building a Successful MLM Downline
in the beginning is hard enough, but to
sustain that Team and those residual
checks is even HARDER.
• So to save you the agony of seeing
your work spiral down the drain…
We Created The 13 Core Secrets to MLM Retention
Mastery for YOU.
DRUM ROLL PLEASE…
The Secrets we’re sharing today are not in any
specific order of importance… THEY ARE
ALL IMPORTANT!
But of course the juiciest ones and all the Free
Bonuses are going to be saved for last.
#1: Understanding Human Needs
Every human has the same 6
Needs however each
individual values specific
Needs over others.
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Certainty
Uncertainty
Love/Connection
Significance
Growth
Contribution
Ask Questions to uncover which of
these Needs is most important to
your Team member…
What Questions Can You Ask?
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What does happiness mean to you?
What’s your greatest accomplishment in your life?
Aside from all the money, WHY are you doing this
business?
If money and responsibilities were not an object…
what would you be doing right now?
These are not your typical “Who do you know”
questions that many Uplines start with.
#2: Associate Their Dreams to YOU
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Get Your New Team Member
to Open Up Their “Dream
Space” with you.
“What do you REALLY want?”
Where do you want to live?
Where do you want to
Vacation? Dig Deeper
People don’t often get to talk
When People Associate Their
about their Dreams and
Dreams with You… They
Desires, so now… They’ve
Will NEVER QUIT Because
associated this pleasure with
They Would Be Quitting on
YOU
Their Dreams
#3: Get Written Commitments
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Are you getting commitments from your team?
Worksheets:
 How much money do they want to make and what will it change in their life
when they achieve it?
 How many people will they talk to daily?
 How many hours each week with they commit to training?
 What’s their target goal for new sponsors each week?
Ask them to fill out the worksheet you make and send it back to
them and let them know that you want to revisit these
commitments each month with them one on one to make sure
they accomplish their Goals
Part II: Get Video Commitments
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This is our fave!
Ask your new rep to cut you a 1 minute video on WHY
they joined you, What their goals are for their business,
and WHY they are doing it.
You can not only use these videos as social proof (we
put them in autoresponders and blog posts) BUT….
You can also use this to remind them down the line
when they are frustrated or ready to quit of the
excitement and passion that had when they first started
#4: Strong Connections
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Making new reps feel
connected to you and the
team right away is
CRITICAL
Easy Ways to Achieve This:
Weekly Training Webinars
Weekly Open Forum Q & A
Webinars
Weekly Conference Calls
Chat Rooms *Skype Chat is
FREE*
Connect with your Team
Mates Outside of Business
Always Connect Members
of Your Team Together…
For Example: Connect
Mom’s, Athletes, Business
Owners and Introduce them
to likeminded people on
your Team
#5: Competitions/Incentives
This doesn’t always mean a Free Cruise or a BMW but even small
incentives keep people’s eye focused on a Goal
Easy Incentive Giveaways:
 Self Development Book
 Marketing Training Products
 Watches
 Dinner
 Personal 1 on 1 Coaching Time
It doesn’t MATTER what your “Prize” is. Always Promote your Incentive
Winners to the Entire Team and give them as much recognition as
possible. This way others on the team want that recognition and will
strive to win the next one.
#6: Quality of Leadership
There are MANY aspects that make a Good Leader.
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Leaders Have a Vision and Share That Vision
with Others
Leaders inspire by EXAMPLE. Your team will
do what you do, not what you say.
Leaders simplify everything.
Leaders are CONSTANTLY Learning.
Leaders help create MORE LEADERS
As A Leader How Can You
Encourage Others?
“Believing in people before they have proved themselves
is the key to motivating people to reach their potential”
 Most People Don’t Have Faith in Themselves
 Most People Don’t Have Someone Who Has Faith in
Them
 Most People Can Tell When Someone Else Has Faith
in Them
 Most People Will Do ANYTHING to Live Up To
Your Faith in Them
How Can YOU Become a Believer in People?
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Believe in Them Before They Succeed
Emphasize Their Strengths
List Their Past Successes
Instill Confidence When They Fail
Visualize Their Future Successes
Help Them See Beyond Today and Their
Current Circumstances and Dream BIG Dreams
#7: Positive Criticism Sandwich
Anytime you need to
deliver criticism to a
team member think of
it like building a
sandwich
PAY CLOSE ATTENTION AND WE’LL
TELL YOU WHAT WE MEAN!
Bottom Bun
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Always Acknowledge the Work They’ve Done
and The Effort They’ve Put Into It. (even if it’s
not as much as effort as you feel is necessary…
this is not the place to say that)
Example: A Team Member Cuts a Video
Phrasing: “The fact that you are cutting videos
puts you light years ahead of 95% of people in
this industry. It takes guts to get in front of the
camera… I’m proud of you!”
The Meat
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Start off with “As your Mentor and Your Friend
and I want to see you be as successful as
possible… so I want to suggest a couple
things…”
Do not make this a Triple Burger Stack and lay
on 4 or 5 criticisms at once
Phrasing: “I noticed in your video you were
nervous and checking your notes often”
Example Phrases for Top Bun
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Phrase 1: “Think of the happiest moment in your life
and focus on that moment until you feel the exact way
you felt at that particular time. Do NOT cut the video
camera on until you are in that place. Lots of people
are nervous at first… but changing your mental state
will help you feel relaxed.”
Phrase 2: “Let’s make your videos a bit shorter to
start… only focus on 3 points so you don’t have too
many things to remember. Some people use Notes and
are not obvious with them… but I think you can do it
without them.”
Top Bun
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This is the most important part of the sandwich
because it finalizes the whole package and leaves
your team mate either feeling satisfied or
unsatisfied
Offer Positive SOLUTIONS to correct the
“MEAT” you just mentioned
Let them know they are not alone, many people
struggled with the “MEAT” at first but were
able to overcome it.
The Pickle
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This is where you get them excited!
Stroke their Ego about previous successes
Pump up their energy by reminding them WHY they’re
doing this in the first place
Remind them you are ALWAYS supporting them.
Phrase: “You were such a Natural at presentations in
Corporate America. You can do this no PROBLEM!
Let’s master Video Marketing so we can get you out of
that job and home with the kids. I am always here to
bounce ideas off of!”
#8: Communication
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You have 2 ears and 1
mouth for a reason…
LISTEN. (Doesn’t mean
become Dr. Phil)
Do not treat people like
a number.
Genuinely CARE about
what your Team is
saying, feeling, doing.
#9: Be Available
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If it takes you 2 weeks to respond to
a Team member’s voicemail… they
immediately think that you just
signed them up and left them on
their own.
Program their numbers in your
PHONE so you know it’s them
calling and can greet them by name
each time.
Even if you ARE busy, even a 5 to
10 minute call can reboost their
confidence and keep them
motivated
#10: Have the Best Product, Service,
and Compensation Plan
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Would your team member be buying your product even if there
was no compensation plan attached to it?
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Find out if they are in it for the Money or the Product.
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Money: What makes your compensation plan better than any
other? If it’s not… it should be.
Product: Is your product unique? Why is there no other product
like it?
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**Emphasize These Point to Your Team Member Once You
Determine What’s Most Important to Them**
#11: Be Yourself
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It’s important to open up to
your team.
You can’t build real
relationships unless you are
your true self because people
have high BS meters.
Share stories, pictures, videos
about you and your family to
make this a Friendship & a
Business Partnership
#12 Avoid Over Hype
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“You can sponsor 5-10 people a
day without doing any work!”
“You can be a Multi Millionaire
in a couple months with just
talking to 5 people!”
Keep it REAL!
“There is work involved, but if
you’re committing to replacing
your current income right
now… we can show you
EXACTLY how to do it!”
#13 is the POWERHOUSE
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#13 actually caused several of our inactive members to
reactivate their auto-shipments
#13 allows us to remember the special days in our
Team member’s lives (Birthdays, Anniversaries) without
actually having to remember them all LOL
#13 resulted in people upgrading their membership and
sending us endless Thank You’s…
All on Autopilot
#13: Send Out Cards
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Let’s us send
personalized and custom
cards to our team for
CENTS
Reminds you of
Birthdays/Anniversaries.
Do You Think Someone
Remembering YOUR
Birthday and sending a
real card would make a
difference?
Go Here Now
www.EliteCardMarketing.com
Click on Ready To Join
Then choose the…
$398 Wholesale Premium Package!
+ $59 Entrepreneur Kit
Insane Bonuses
For the first 3 people that sign up at the Whole
Sale Premium Package Level! Plus the
Entrepreneur Kit!! Will Receive these 3 insane
bonuses… BUT Only for the First 3 People
Bonus #1
A 30 Minute Indepth
Coaching Call on the
“Secrets of Magical
Blogging”
THIS IS HUGE!!!
Layla and I have been able to
achieve some amazing
results in a very short time
through blogging.
•Generate 10-50 FREE Targeted Leads a
day
•Sponsor 1-3 Reps a Week
•Has an Alexa Rank of around 50k & 13k
In The Us
•Gets between 15-20k Unique Visitors a
Month
($1399) Value
Bonus #2
Giving you the book that
changed Layla and I’s life…
A book that shifted Layla and
I’s thinking from being,
broke musicians living in the
basement of a bar. To Top
Income Earners in the MLM
Industry and complete
Internet Rock Stars… That
book is Og Mandino’s
“The Greatest Secret In
The World”
Bonus #3
This is the BIG ONE!!!
Layla and I will be releasing a course like NO
OTHER SEEN IN THIS INDUSTRY!!!!
WHY? Because this course will be on Life
Changing Ideas, RATHER than the usual same
old, marketing offline and online strategies..
(Our course will have the exact blueprint of
how we went from ZERO to HERO in MLM in
Less Than 9 Months)
Lets Head Over To SOC…