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What is MAP?
Sponsor Benefits
Types of MAP Projects
Sponsor Requirements
Next Steps
Experian, London, England 2013

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“…a tremendous opportunity to leverage a team committed to success and with diverse employable talents—backed up by solid faculty support—to surface creative solutions in a short time.”
“…a great way to inject innovative thinking and resources into the company.”
“…able to articulate a major opportunity and provide recommendations that we can implement immediately.”
--Comments from Company Sponsors

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Our largest educational partnership program with companies and organizations around the world
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An action-based learning course placing MBA students in a company environment where they integrate business disciplines, turning theory and analysis into valuable action

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Teams of 4-6 first-year MBA students
Two Ross faculty members advise each team
All types of organizations involved: major corporations, entrepreneurial companies and nonprofit organizations
Project duration of seven weeks
Full-time devotion to project: students take no other courses during this time
Blarney Castle & Gardens in Cork, Ireland 2012

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A real business challenge
Significant to the organization
No existing solution
Actionable recommendations
Addressable within 7 weeks
Trout Unlimited, Portland, OR 2013
Facebook , Menlo Park, CA, 2012

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High performing, enthusiastic team
Access to the latest concepts & analytical tools
Fresh eyes on your business
Data-driven solutions
Actionable recommendations
Fast turnaround
Great value (cost of travel and expenses)
“I had a big problem, I had limited resources, and I needed a smart solution.
The MAP program gave me a great mix of smart people with broad skill sets to propose solutions we are going to incorporate this year.”
Frederick Crosby
Director of Cross-Border Trade eBay

Liberia
Zambia
Cambodia
Korea
Argentina
Turkey
Ethiopia
Denmark
China
Switzerland Costa Rica
Portugal
India
Kosovo
Uruguay
Poland
El Salvador
Egypt
South Africa
Benin
Chile
Singapore Hong Kong
Kenya
Jordan
United States
Honduras
Sweden
Japan
Jamaica
Germany
Hungary
Rwanda
Guatemala Slovenia
Bangladesh
France
Italy
Brazil
Norway
Spain
Holland
Ghana
Israel
Indonesia
Canada
Peru
Ireland
Mexico
Saudi Arabia
United
Kingdom

Project Goal: Identify and assess patterns in water use and wastewater management in apparel factories in the Guangzhou region of China

Project Goal: Develop marketing initiatives to enhance the growth of the fine fragrance category

Project Goal: Analyze supply chain to improve rural distribution network of healthcare products

Project Goal: Conduct market study of new and extended product lines for business expansion

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No administration fee
No student salary – This is NOT an internship
(Course credit is earned through this educational partnership)
Sponsor pays all project-related student expenses
– Travel: airfare, hotel, meals, ground transportation
– International travel expenses: visa, immunization charges, travel health insurance
– Calling cards, disposable cell phones, printing costs
– Any other expenses pre-approved by sponsor

Business Strategy
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Articulate long term strategic plan
Assess valuation and identify growth strategies
Perform SWOT analysis
Perform GAP analysis
Financial Strategy
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Identify path to profitability
Develop U.S. venture capital strategy
Assess ROI of partner relationships
Improve capital portfolio planning process
Marketing Strategy
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Evaluate current brand strategy
Assess social media strategy
Identify global market entry opportunities
Human Resources
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Analyze compensation structure
Improve people planning process
Operations/Supply Chain
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Recommend improvements to long term capacity planning
Streamline manufacturing facility operations
Optimize supply chain

Prior to Project Proposal Approval and Selection
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Fill out on-line Project Proposal form at www.bus.umich.edu/MAP prior to November 22,2013
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Appoint a Project Liaison & Alternate Liaison
Once Your Project is Staffed with a Team of MBA Students
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Allow Access to Information & Personnel
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Provide Resources: work area, phone/fax, and copy equipment
Communicate travel itinerary to MAP team
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Pay Student Project-Related Expenses

September 9, 2013 
Project Proposal
Submission Begins
November 22, 2013 
Deadline for
Submission of
Project Proposals

November 22, 2013
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Project Proposal Submission
Deadline
January 2014
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Students select projects
After March 12, 2014
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Students typically start traveling to sponsor’s site for project orientation
Students remain onsite typically from 2 - 4 weeks
Week of March 10, 2014
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MAP Kick-off Events (students only)
Late April/Early May 2014
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Final presentations to MAP sponsor’s management team

Contact our Office of Action-Based Learning
Gale Amyx
Managing Director
(734) 763-2463 gamyx@umich.edu
Patti Russo
Associate Director
(734) 763-3647 russop@umich.edu
Keven Burchfield
Assistant Director
(734) 647-5951 burchk@umich.edu
Kayla Anderson
Team Project and Recruiting Coordinator
(734) 643-0631 ksanders@umich.edu