What is this?
• This is a preparation for the CHI 2013 workshop “Designing
Gamification” to allow practitioners and researchers to give participants a solid understanding of their design experience ahead of the workshop
• Best read all questions before starting to fill out the template :)
• Please fill out this template and send it back as ppt, keynote, or PDF file to chi2013@gamification-research.org together with a 50-word bio no later than January 11, 2013
• Contact us for any questions, of course

How to use this template
This is the title
• Each slide carries a title and a box with a question
• Fill out the slide to answer the question
• Feel free to create multiple slides per question or reformat the slides, ignore/delete bullet points and put in diagrams/images/links instead, change the slide title, or delete the question box
• If the structure we provide does not work for you, feel free to structure your slides any way you feel best allows you to portray your point of view. But try to cover the questions we provided in doing so, if possible
• Conciseness and images are always in the interest of the reader :)
• The Only Hard Rule: Just by reading/viewing your slides, another person from a different discipline or practice should be able to understand your design practice
This is the question box
Hope this is not complicated :)

<Your name here, e.g. Will Smith>
<Your Institution and contact mail here>
CHI 2013 Workshop “Designing Gamification”
April 28, 2013, Paris, France

About You
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
Introduce yourself to the others: Who are you, and what brings you here?

About Your Experience
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
What is your background/experience in designing gamification?

Types of Design
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
In your experience, are their different types or kinds of gamification projects (that require different design processes)? If so, what are they, and how are they different?

Design Process: Overview
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
Note (delete after reading)
What follows is a template of steps of an idealised design process. If your process has other steps, disregard ours and use yours instead. But it would be good if your design process would answer all questions of our steps.
Ideally, illustrate your design process step-bystep using an actual case study - the more concrete, hands-on, with images and actual content etc., the better. Of course, you may anonymise material or check with us to ensure your material is only seen and shared within the workshop.
What is/was your (typical) gamification design process? What steps did you go through, and why?

Design Process: Data Gathering
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
What kind of data do you typically collect initially (user research, log files, requirements, business goals, KPIs, competitor analysis, …) – and why?

Design Process: Analysis &
Strategy
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
How do you aggregate and analyse that data to guide idea generation (concept models, personas, user journeys, mental models, business models, …) – and why?

Design Process: Ideation
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
How do you generate initial ideas for how to “gamify” a system or experience – and why do you use this method?

Design Process:
Design/Development
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
How do you then flesh out, prototype, design, develop, … your gamification design – and why?

Design Process: Testing
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
How do you test your design – and why do you choose the methods you use?

Design Process: Implementation
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
How do you roll out or implement the design, including training, marketing, etc.? What’s the rationale behind that?

Design Process: Support &
Evolution
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
What do you usually do after the initial launch of a design, and why?

Design Components
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
What are the various typical components (building blocks, dimensions, deliverables, ...) of a gamification design by you, and how is each important? (Please illustrate each if possible)

Design Organisation
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
What is the typical organisation of your gamification design process: Roles, team members, decision structures, etc., and why is it that way?

Circumstances
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
Are there specific audiences, goals, contexts, circumstances and the like that require different approaches in gamification? If so, how? (E.g. children, enterprise engagement, campaigns,
…)

Challenges, Issues, Pitfalls
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
What challenges, issues, pitfalls did you run into in gamification design, and how do you try to solve them for now? (Please be concrete and illustrate if possible)

Lessons Learned
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
What hard-earned lessons have you learned in the course of your gamification design career? What do you do differently now than in the past, and why? (Again, be illustrative, concrete ^_^)

Open questions
• Bullet point 1 here
• Bullet point 2 here
• Sub-bullet point 1 here
What are open questions and/or promising arenas that should be explored by researchers or practitioners with regard to gamification?

Use copies of this blank slide e.g. for images