Customer Acquisition
A few things before you start…
• Do your homework. The more you understand your
product, the more success you will have
• Familiarise yourself with the products and market you
are in
• Understand that not everyone you contact will become
your customer, but stay positive no matter what
There are 3 customer sources
1. Yourself
2. Prospects who do not get involved
with the ACN Opportunity
3. Everyone else – warm market
Remember, most customers
• Buy emotionally, not logically
• Are not technical
• Don’t think savings is the most motivating factor
• Feel great about supporting someone they know
• Respond positively to the CORRECT APPROACH
3 key words to include in your script
1. Favour
2. Help
3. Try
TIP: Urgency + Enthusiasm = SUCCESS
Customer acquisition script
“Can you
do me a
huge
favour?”
Wait for
Response!
Customer acquisition script
“I am about to
qualify for a
promotion with
my company and
to make this
happen, all I need
is a few more
customers
right away!”
“Can you do
me a huge personal
favour,
and become
one of my
customers?”
Wait for
Response!
Customer acquisition script
“I am about to
qualify for a
promotion with
my company and
to make this
happen, all I need
is a few more
customers
right away!”
“I offer several
services through an
on online store.
It would be GREAT
if you would be a
customer of
ALL of my services
but if not…”
“Can you do
me a huge
personal favour,
help me out and at
least give one
service a try?”
Happy customers are customers for life
• Set appropriate product expectations
• Clearly explain to the customer all their rights
Remember…
• Not everyone will say YES
• Don’t get upset because someone won’t try
your service
• Someone who says NO today could say YES tomorrow
• To think like a business and not get emotional