The Golden Ruler
A Measurement Tool That Will
Help You Immeasurably
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What is The Golden Ruler?
The Golden Ruler is a measurement
tool that provides reports on the
number of consumer views and
leads for your online property listings.
The Golden Ruler reports on
consumer views and leads resulting
from the distribution of your CREST
and 21online.com enhanced listings
to ultimately over 600 real estate
industry and aggregator sites.
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Market Advantages of The
Golden Ruler
Powerful tool to capture new listings.
Comprehensive marketing for online listings.
Consistent and meaningful updates to Seller.
Displays CENTURY 21 online marketing prowess.
Differentiates the CENTURY 21 technique to marketing vs. our
competitors.
Powerful component to recruiting sales associates.
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What are Views and Leads?
Views – occurs when a consumer views the
property detail page on a Web site.
Leads – an event where the consumer
starts an interaction with the broker or
agent. This would result in the
broker/agent receiving an email with a
return email address for the consumer.
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Just a Sample of the Over 800 Distribution sites
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The Golden Ruler Reports
Views and leads
Identifies the geographic
location of consumers viewing,
visiting and sending leads.
Compares listing views and
leads by agent.
Compares listing views and
leads by property category
(Ex: $200K - $300K 2 bedroom
residential for sale).
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The Golden Ruler Traffic
Report
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The Golden Ruler Traffic
Report
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The Golden Ruler Traffic
Report
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The Golden Ruler Traffic
Report
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The Golden Ruler Traffic
Report
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The Golden Ruler Sellers
Report
Demonstrate value – Demonstrate value to
your seller by providing a report showing
online buyer traffic to their property.
Keep communication lines open – If a listing
has been sitting on the market, utilize this
report as a simple touch point for
demonstrating ongoing activity.
Support for price reduction conversations – If
listing isn’t selling and the report shows that
their online traffic is low, utilize the numbers as
support that a price reduction should be
considered.
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Use The Golden Ruler In Your
Listing Presentation
Educate agents and potential sellers Information and NAR statistics provide
a level of credibility. Be the Internet
marketing expert!
Utilize as a Differentiator – When talking
with potential sellers, highlight the
broad exposure that you provide
through the Golden Ruler.
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The Golden Ruler Benefits
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A clear presentation of CENTURY 21 online reach and
marketing impact for each property.
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CENTURY 21 branded reports for each of your sellers,
customized by agent.
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A comprehensive view of consumer interest for each
listing by website, geography, price and property
category.
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Using The Golden Ruler
Dashboard
The Golden Ruler Dashboard Is Simple to Use:
Verify listing destination Web sites
Access technical support
Access reports and listing
presentation flyers
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Access To The Golden Ruler
Reports and Flyers
Single sign-on
access is
available
through
21Online.co
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Accessing Reports
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Utilizing the Inventory Tab
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Generating The Seller Reports
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Accessing The Listing
Presentation Flyer
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The Marketing Choices Tab
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Utilizing Support
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Utilizing Support
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Support
If you’re a broker and have a question,
please call the Broker Call Center at:
877-C21-BROKER (877-221- 2765) press
option 2, and option 2 again.
If you’re a sales agent and have a
question, please call the Agent Help
Desk at: 877-221-2765 press option 1
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FAQ’s
Q: How do I access the Golden Ruler reports?
A: Accessing the Golden Ruler Tool is fast and easy. Simply
logon to 21Online.com. You’ll be able to access the
Golden Ruler in the “MY REPORTS” link in the upper righthand corner of your homepage or via the Tools Library
under Golden Ruler.
Q. Why don’t I see data from all 600 distribution sites?
A. CENTURY 21 listings are distributed to over 600 real estate
and aggregator sites, but not all web sites perform equally.
Some sites garner a high volume of traffic therefore
delivering many views and leads while other have
significantly lower consumer traffic delivering few to zero
views and leads.
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FAQ’s
Q. How are the web sites sending data to the Golden Ruler?
A. Web sites send the data to the Golden Ruler Tool in various
different methods. The best method is through a direct
data feed. This approach provides the best quality data.
Web sites like REALTOR.com, Zillow.com, HomeFinder.com,
and CENTURY 21.com utilize a direct feed.
• Q. Why don’t the number of listings in the Golden Ruler
match with my company’s accounting of listings?
• A. There are multiple reasons why the number of listings
may not match. For example, listings that have less than 6
photographs will not be distributed to web sites, listings that
are not part of an MLS, commercial listings, listings that are
pending, and listings that are in an MLS, but not yet
entered into CREST.
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FAQ’s
Q. Can I add my company website to the Golden Ruler Online
Tool?
A. Yes, the annual fee for including your company’s website in
the Golden Ruler is $121 per year. This is best-in-industry
pricing. No other real estate company can secure this
price point. Standard annual price is $600 per year and a
one-time set-up fee of $300. Contact
lisa.suazo@listhub.com.
Q. Can I suppress leads data to certain agents?
A. Yes, once on the Golden Ruler dashboard, click SETTINGS
located in the upper right-hand corner. You can select
specific agents to suppress leads data or all your agents.
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FAQ’s
Q. Are there Broker Learning courses available on the Golden
Ruler Tool?
A. Yes, you can access HOW To TV and watch a brief, but
informative tutorial on key elements of the Golden Ruler.
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