FFWSales.com
Quick Start Guide
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Table of Contents
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Home Page
Brands
Documents
Images
Press
Education
Marketing Calendar
Company
“Where to Find It” Index
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12-13
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Home Page
Welcome to the Foley Family Wines trade website! The intention of this guide is to get you some basic information so that you
may start using the site right away.
Along the top of the page, you will find the navigation bar. This is the easiest way to move through the site. You will also find the
same at the bottom of the home page. We encourage you to explore. It really is the best way to get to know the site.
On the left side of the page, you will see the link to this guide, along with links to all of our consumer websites.
The right side of the page is where you will find announcements about new available items.
Navigation Bar
Consumer Website Links
Announcements for
New Items
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Brands
This section offers up overviews on all of our
brands.
Brand
“Buttons”
To do a search, click on “Brands” at the top of the
navigation bar on the home page. You will come to
a page that has a bunch of brand “buttons” in the
main portion of the window. Click on the button
for the brand that you want, or use the list of
brands on the left side of the screen. Both the
buttons and the list will take you to the brand
pages.
Brand Search Page
Each brand has its own page with the following
information:
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Vineyard/Winery Info
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Placement Targets
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Priorities
Key
Documents
Links
Lost Angel Page
On the right side under the brand button, you will
find links to key documents such as the brand
presentation.
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Documents
“Documents” is the one of the sections that you will use
most often. It is the primary repository for downloadable
documents including:
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Drill Down
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Acclaim Fliers
Blank Templates
Brand Brochures
Brand Presentations
Fact Sheets
Other General Document
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Sell Sheets
Shelftalkers
Wine Cards
Winemaker Bios
Brand Brochures
To do a search, first click on “Documents” from the home
page navigation bar. Go to the drill down menu on the left
side of the page. You can drill down by document type,
brand, varietal, vintage or any/all of the above. Just check
the appropriate boxes and then click the “Search” button.
Documents Search Page
Blue “PDF”
Links
For example, if I would like to find a Firestone 2011
Chardonnay fact sheet, I would check “Fact Sheets,”
“Firestone, “Chardonnay” and “2011.” Then I can
download the appropriate file by clicking the
corresponding blue “PDF” link. Once the sheet is
downloaded into a new window, I can do a “Save As” and
save it wherever I want on my computer.
FOR VIDEO FILES: Clicking the link will automatically open
the file. If you want to save it, you will need to right-click
the link, select “Save Target As…,” and then save to where
you want it on your computer.
Document Search Results
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Images
“Images” is another one of the sections that you will use
most often. This is where we house all of our images,
available in high-res and low-res. Images include:
Drill Down
Menu
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Beauty Shots
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Off-Premise POS
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Bottle Shots
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On-Premise POS
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Labels
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Wearables/Accessories
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Logos
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Winemaker
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Maps
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Winery/Vineyards
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Miscellaneous
To do a search, first click on “Images” from the home
page navigation bar. Go to the drill down menu on the
left side of the page. You can drill down by brand, image
type, varietal, vintage or any/all of the above. Just check
the appropriate boxes and then click the “Search”
button.
Images Search Page
Image Title
High- and
Low-Res Links
Image Search Results
For example, if I would like to find a Firestone 2010
Chardonnay bottle shot, I would check “Firestone,”
“Bottle Shots,” “Chardonnay” and “2010.” In the case of
this particular search, two shots fit the criteria. When I
click each of the thumbnails, I see to the right a full
image with title and download links below. Once I find
the right bottle, I can download the high-res by clicking
the blue link by “Large Image” or the low-res by clicking
the blue link by “Small. Image.” The image will pop up in
a new window. Once it does, I right-click and save
wherever I want on my computer.
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Press
In this section, you will find our acclaim database. The acclaim database contains historical acclaim for all brands.
You can drill down by brand, vintage and varietal. Acclaim fliers have not been created for every listing, but for those that have
a flyer, you will see a download link to the right of the corresponding entry in the “Item #” column.
For example, if I would like to find the acclaim for the Firestone 2010 Chardonnay, I would check “Firestone,” “Chardonnay”
and “2010.” I can read the reviews and if a flyer is available, I can download it by clicking the corresponding blue item number
link. Once the sheet is downloaded into a new window, I can do a “Save As” and save it wherever I want on my computer.
Drill Down
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Blue
Download
Links
Acclaim Database Search Page
Acclaim Search Results
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Education
Drill Down
Menu
The “Education” section has educational
information on all of our brands, including tasting
kits, presentations, and maps.
To do a search, select the type of item you want
by checking the appropriate box in the left side
menu. You can drill down by brand.
Education Search Page
Blue
Download
Links
Education Results Page
For example, if I would like to find tasting mats
for Firestone and Discoveries, I would check
“Deductive Tasting Kits,” “Firestone” and
“Discoveries.” Then I can download the
appropriate files by clicking the corresponding
blue link in the “Download” column. A dialog box
will pop up and allow me to save the file to
wherever I want on my computer.
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Marketing Calendar*
Drill Down
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Marketing Calendar Search Page
Results
Listing
This is another important section that
tells you what’s happening in which
markets. The calendar includes:
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Events
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Market Activity (market visits)
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On-Premise promotion dates,
locations and other information
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Off-Premise promotion dates,
locations and other information
To do a search for Events or Market
Activities, select the appropriate brand(s)
in the left side menu. You can drill down
by the activity type(s), state(s) and date
range.
For example, if I would like to find out if
Clifford Bay is participating in any events
in New York in 2011, I would select
“Clifford Bay,” “Event” “NY.” Under date
range, I would use the pop-up calendar
to choose 1/1/11 to 12/31/11.
Marketing Calendar Results Page
*Please note: this information is accessible to FFW employees only. If you are an FFW employee and do not have a login and password, please
contact Jenée Menconi: jmenconi@foleyfamilywines.com or 707.657.1807
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Marketing Calendar*
Drill Down
Menu
Promotion
Detail
Link
Promotion Search Results
Promotion
Detail
Window
Promotion searches are a little different. To do
a search, select the appropriate brand(s) in the
left side menu. You can drill down by the
activity type(s), state(s) and date range.
For example, if I would like to find out if
Vavasour has any promotions running in
California in 2011, I would select “Vavasour,”
“Off-Premise Promotions,” “On-Premise
Promotions” and “CA.” Under date range, I
would use the pop-up calendar to choose
1/1/11 to 12/31/11.
Once you get your results page, you will
notice the blue “more” link beneath each
promotion listing. Clicking on the link will
provide you with details on the promotion.
Promotion Details
*Please note: this information is accessible to FFW employees only. If you are an FFW employee and do not have a login and password, please
contact Jenée Menconi: jmenconi@foleyfamilywines.com or 707.657.1807
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Company
File Links
You will find important documents and forms in the
“Company” section of the site.
Click “Company” on the navigation bar on the home
page. The most common documents are listed in the
window. If you click a link, a pop-up window appears and
gives you an option to save the file wherever you would
like on your computer.
Company Page
File Links
“Forms” contains different forms you may need to use.
The section is divided into three categories: Human
Resources, Sales & Marketing and Other. Click on the
appropriate link to get a list of forms in that section. As
with the main company page, in order to download a
form, you click on a link and a pop-up window appears,
allowing you to save the form wherever you would like
on your computer.
Forms Page
*Please note: this information is accessible to FFW employees only. If you are an FFW employee and do not have a login and password, please
contact Jenée Menconi: jmenconi@foleyfamilywines.com or 707.657.1807
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Where to Find Index
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Acclaim Database & Fliers
Beauty Shots
Bottle Shots
Brand Brochures
Brand Overview Info
Brand Presentation Templates
Brand Presentations
Contacts
Customer Service Contacts
Distributor Roster
Event Schedule
Expense Report Form
Fact Sheets
Label Images
Logos
Maps
Market Visit Form
Market Visit Schedule
Monthly Calendar Form
Newsletters
Press/Acclaims
Images/Beauty Shots
Images/Bottle Shots
Documents/Brand Brochures
Brands
Documents/Blank Templates
Documents/Brand Presentations or Education/Presentations
Company/Employee Roster
Company/Customer Service Contacts
Company/Distributor List
Marketing Calendar/Event
Company/Forms/FFW Expense Report Form
Doc/Fact Sheets
Images/Labels
Images/Logos
Education/Maps or Images/Maps
Company/Forms/Market Visit Form
Marketing Calendar/Market Activity
Company/Forms/FFW EE Monthly Calendar Form
Documents/Other
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Where to Find Index (cont.)
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Off-Premise POS Images
On-Premise POS Images
Promotions Info – Off-Premise
Promotions Info – On-Premise
Sell Sheets
Shelftalker Templates
Shelftalkers
SKU Master
Table Tents
Videos
Vineyard Images
VIP Request Form
Wine Cards
Wine Tasting Mats
Wine Tasting Note Sheets
Winemaker Bios
Winemaker Images
Images/Off-Premise POS
Images/On-Premise POS
Marketing Calendar/Off-Premise Promotions
Marketing Calendar/On-Premise Promotions
Documents/Sell Sheets
Documents/Blank Templates
Documents/Shelftalkers or Images/Off-Prem POS
Company/SKU Master
Documents/Other
Documents/Other
Images/Winery/Vineyards
Company/2013 VIP Request Form
Documents/Wine Cards or Images/On-Prem POS
Education/Deductive Tasting Kits
Education/Deductive Tasting Kits
Documents/Winemaker Bios
Images/Winemaker
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