Step 2
Objectives of Step 2
• Determine the characteristics of an
excellent club
• Talk about the stumbling blocks that
prevent us from achieving excellence
• Discuss how to improve your club
effectiveness
• Find out how your club rates using the How
are your Ratings? survey
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Excellent Characteristics
Excellent Characteristics
1. Service-minded
2. Good communication
3. Strong membership
program
4. Retention of members
5. Effective leadership and
club operations
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Service-Minded
What do you think
service-minded means?
• Providing service projects
that are relevant to your
community.
• We should also take into
account our role in global
service.
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Good Communication
What do you think it means to have good
communication?
• Your community knows about Lions clubs
• Every member is informed about projects and
meetings
• Your club communicates with the district and LCI
• Your leaders listen to the concerns of the community
and club members
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Strong Membership Program
What do you think it means to have
a strong membership growth
program?
• Focus efforts on attracting
concerned, active and energetic
people to join in service
• Attract members who understand
the need for new Lions to help fill
the needs in their community
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Retention of Members
Why do you think it is important to retain current
members? What do you think are some ways we
can retain members?
• Retention means ensuring that every member
enjoys their membership
• Clubs should promote involvement, welcome
members into meetings and provide
opportunities for growth
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Effective Leadership and Club Operations
Do you know what it means to have effective Leadership?
• Effective leadership means clubs should strive to develop
any and all Lions that desire to be in a leadership role
What do you think it means to have effective club
operations?
• Club Operations refers to keeping up to date on reports
and other club information.
• The purpose of writing a report is to identify your clubs
strengths and weaknesses.
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Group Activity
Make a list of obstacles that
prevent you from reaching each
excellent characteristic.
What prevents us from:
• Providing good service?
• Having good communication?
• Having a strong membership
program?
• Keeping members?
• Having effective club operations?
Do any of these comments sounds like they
could have come from your club members?
“We have a very good club and are well thought of in
the community.”
“It is a great organization and my wife and I are
both proud to be charter members of our club.”
“I love being a Lion. I think it is a great organization
that serves the community in so many ways. It is a
very good opportunity to meet new people.”
Satisfaction survey results from new and former Lion club members in Constitutional Area 1
Or, do you think comments from your members
sound more like this?
“My Lions club experience led me to think this is a
good ole’ boys club that does not warmly welcome
women or minorities.”
“I am leaving the Lions club. I do not want to
spend all of my time fundraising. We had four
different fundraisers going at one time.”
“The local Lions club has a lot of talkers, but no
doers. They meet once a week to eat supper and
talk about the weather.”
Satisfaction survey results from new and former Lion club members in Constitutional Area 1
Elements to Improve Club
Effectiveness
Elements to Improve Club Effectiveness
• Service projects
• Communication
• Membership growth
• Club development
• Leadership training
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Service Projects
Work on projects relevant to your community
• Conduct a Community Needs Assessment at
least every 3 years
• Review programs annually to ensure club
projects are relevant to the community
• Adopt new service projects regularly so
members don’t feel burnt out
• Balance fund raising and service projects while
involving a majority of club members
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Communication
Communicate regularly with club members, your
community, your district and Lions Clubs International
• Internal




Maintain club Web site
Publish a club newsletter
Provide a membership directory
Present member recognition and awards
• External
 Post flyers on community bulletin boards
 Place ads in local church or other places of worship’s
bulletins
 Advertise and promote your club in local media
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Membership Growth
Implement an ongoing membership program, set
goals and elect an active membership committee
•
•
•
•
•
•
Invite new members to join
Establish a club membership committee
Complete a membership report at every meeting
Establish an orientation schedule
Host an annual membership drive
Promote membership retention – care for those
who serve as much as those we serve
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Club Development
Induction, orientation, mentoring and evaluation
• Induct, inform, involve and mentor new members
• Promote strong and active club administration
• Pay dues and club accounts, and file reports in a
timely manner
• Hold regular, well planned club meetings
• Have regular board of directors meetings and
report actions to club members
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Leadership Training
Develop leadership skills by participating in club
officer training, forums and conventions
•
•
•
•
•
Fill all major offices by qualified Lions
Elect a chairperson for each committee
Rotate leaders each year
Have club leaders attend district leadership training
Encourage club presidents to strive to obtain the
President’s Excellence Award
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Group Activity
Divide into groups. Each group
will be assigned one or more
elements:
1. Service projects
2. Communication
3. Membership growth
4. Leadership training
5. Club development
Make a list of any
resources you think
would be helpful to
support your assigned
element.
Member Satisfaction Survey Results
Listening to your members can provide your club
with ideas on what could use improvement:
Service
• “I felt the club was more of a fundraising organization
than a real service organization.”
• “I would have liked to have been involved in more
worthwhile projects.”
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Member Satisfaction Survey Results
Communication
• “There needed to be more direct contact other than at
meetings.”
• “Our club lacked communication. Every Lion should be
informed of all club activities.”
Membership growth
• “The club is aging…and not updating itself to appeal to
younger members or females.”
• “Our club had gotten quite small and had difficulty
recruiting new members, so we chose to disband.”
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Member Satisfaction Survey Results
Leadership
• “There was a lack of general guidance and I did not feel
that the decisions always reflected what Lionism is all
about.”
• “Members in my club did not allow other members to
become office holders.”
Club development
• “My club was is a top-down organization out of touch with
today’s leadership best practices.”
• “I overheard that I was to be inducted in a ceremony and
was never personally asked or informed.”
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How Are Your Ratings?
How Are Your Ratings?
• A survey is a good opportunity to signal the
most important elements your club can
improve on.
• Have you administered the How are your
Ratings? survey to your club in the past?
 What were the results?
 Did you make any changes because of these
results?
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How Are Your Ratings? Comparison
• Take a few minutes to fill out the How are
your Ratings? survey
 Fill it in with the responses you think you will
get from your club members
 After your club completes the survey, compare
it to the one you filled out
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How Are Your Ratings?
The How are your
Ratings? survey
offers insight into the
state of your club,
showing both its
strengths and
weaknesses.
• Your results will
be reviewed in
Module 3
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In step 3, you will be discussing the results
of the Community Needs Assessment, the
How Are Your Ratings? Questionnaire and
we will be looking at resources that may be
of specific interest to your club.
Any Questions?