Mobile Marketing
Strategy
Mobile
Website
Social
Media
Mobile
App
Push Alerts
(via mobile app)

Mobile Marketing
Strategy
73% of SmartPhone users access social networks on their devices via apps at least once per day.
Source: Lightspeed Research

Mobile Marketing
Strategy
Content must be mobile friendly!

Mobile Marketing
Strategy
If you do not have a mobile website, you are ignoring a segment of your membership and/or community that wants to use your site.

Mobile Marketing
Strategy
www.springfieldchamber.com
July 2012
All Visits: 7694
Mobile Visits: 215

Mobile Marketing
Strategy
Mobile App

Mobile Marketing
Strategy
There Are Better Reasons for Launching a Mobile App Than:
• Peer Pressure

Mobile Marketing
Strategy
There Are Better Reasons for Launching a Mobile App Than:
• Peer Pressure
• Act Now! Opportunity

SpringfieldMO2Go
Community members
• Business directory
• Discounts/Coupons/Offers
Chamber members
• Connectivity to the Chamber
• Calendar of events
• Demographic statistics
• Member directory
• Chamber/member news

SpringfieldMO2Go
Promotion – 2 Stages
“It’s Coming!” & “It’s Here!”
• Print & Web Ads
• Statement Stuffers
• Electronic & Print Newsletter
• E-mail Blast
• Table Tents

Mobile Marketing
Strategy
Mobile App
Post Launch – Now What?
You can’t just launch it and leave it!

Mobile Marketing
Strategy
Mobile App
Post Launch – Now What?
Have your post-launch plan in place before launch. Ask questions. Anticipate issues.

Mobile Marketing
Strategy
Mobile App
Post Launch – Now What?
Perform quality control checks for errors and inconveniences.

Mobile Marketing
Strategy
(via a mobile app)

Mobile Marketing
Strategy
(via a mobile app)
Plan on the front end of development to segment users for targeted messaging.

Mobile Marketing
Strategy

Mobile Marketing
Strategy
Mobile Marketing Association’s
Best Practices www.mmaglobal.com