Michelin Une meilleure façon d’avancer Michelin Corporate (one of the two largest tyre manufacturers in the world) Founder: Édouard and André Michelin Based in: Clermont-Ferrand Major Projucts: Tyres: for space shuttles,aircraft, automobiles, heavy equipment, motorcycles, and bicycles Maps & Guides: advice on how to take care of the car, useful addresses of garages, hotels, restaurants Online mapping: ViaMichelin is a website that calculates itineraries Mission: to help improve mobility by making it easier, safer, and more efficient and fun for people and goods to get from one place to another. Michelin Guide •Series of annual guide books published by Michelin for over a dozen countries. •Michelin guide was first introduced in the year 1933 by Andre Michelin and Edouard Michelin •Introduced the Michelin ranking system for the rest of the world. •The guide awards stars to a small number of restaurants of outstanding quality •Famous French chef Paul Bocuse, the pioneer of nouvelle cuisine said in 1960 it was the “only guide that counts” Red Guide: •The oldest and bestknown European hotel and restaurant guide. Green Guide: •For travel and tourism. In 1930’s the guide only for European countries. 2005-guide launched for New York City. 2007-First Asian guide for Tokyo. 2013-Hong Kong and Macau MIchElin Restaurants in HK 244 HK restaurants and 42 hôtels are recorded Various types of food, including Shanghainese, Cantonese, Sichuanese, Japanese, Italian, French, etc. Three stars 4 Two stars 13 One star 44 Bib gourmand 68 Caprice Lung King Heen ( 龍景軒) Tin Ho Yun (添好運) Le Vocabulaire Une meilleure façon d’avancer A better way forward Une entrée appetizer Le plat dish, course Le velouté soup