This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0
Unported License. Permissions beyond the scope of this license may be available at
http://www.EdwardJames.biz/Permissions
The Strongly Sustainable Business Models – A Brief Introduction
Version 1.2 2013-10-02
© Edward James Consulting Ltd. Some Rights Reserved.
1
Strongly Sustainable
Business Model Canvas
A New Visual Tool for Designing
Values-driven & Local Business
A Brief Intro for
ENVS5150 Perspectives of Green Business
Week 4: October 2, 2013
Antony Upward, MES, CMC*
antony@EdwardJames.biz
www.SSBMG.com
* Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant
@aupward #SSBMG
Increasing
risks
=
Unintended
consequences for
Missed
innovation
opportunities
2
Today…
=
Do Good & Do Well
Less Risk,
More Innovation
3
But imagine…
Sustainability is “the
possibility that
human and other life
will flourish on this
planet forever.”
(Ehrenfeld, 2008 p.6)
4
Passing
Benefit
Corporation
Legislation
Already all these people
are innovating to
embrace the possibilities
of sustainability
as flourishing
5
Real Context of Business
All
Business
Context:
Financial Economy
(Monetary)
(Social/Technology)
Context:
Society
Context: Environment
(Physical / Chemical / Biological)
6 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
What Would a Canvas for Sustainable
Business Look Like?
The Strongly Sustainable Business Model Canvas –
the result of my 3 year research project
7 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
The Profit-First Business Model Canvas:
9 Questions to be Profitable
8
But…does this help to design a
sustainable business?
1. Customer
Segments
2. Value
Propositions
6. Key
Activities
3. Channels
7. Key
Resources
4. Customer
Relationships
5. Revenue
Streams
10
8. Key
Partners
9. Cost
Structure
What’s Missing?
Why?
Lots about money, and the
people you financially
transact with…
…(almost) nothing
about everyone and
everything else
11
The Context… Flattened
12 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
“Just” Being Profitable is Not Simple
“And that, in simple terms, is how
you start a profitable small business”
13
Useful
Perspectives
How, where and
with what does
the firm do it?
What does a firm
do now and in the
future?
Who does a
firm do it to, for
and with?
How does a firm
define and measure
success (in
Environmental,
Social & Monetary
units)?
14 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
Strongly Sustainable Business
Model Canvas – 14 Questions
V1.032
15 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
Strongly Sustainable
Business Model Canvas
V1.031
16 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
What’s Next?
Can I Use It Now?
How Can I Help?
17
What Can I Do? Join us!
Help bring Sustainable Innovation to the World!
Join the crowd-funded collaborative book project
–
–
–
–
Working Title: Strongly Sustainable Business Model Innovation
12 International co-authors identified
Self Publish, 2014
Crowd-funding starting soon
• Individuals and Organizations
• To Be Informed When Funding Starts: http://signup.SSBMG.com
Become next “First Explorer”
– 12 organizations around the globe already using SSBMCanvas!
Connect to like minded colleagues
– Linkedin group Strongly Sustainable Business Model Group (SSBMG)
– Hosted by Strategic Innovation Lab at Ontario College of Art & Design University
– ~80 Members from around the globe
Join Us! http://signup.SSBMG.com
Share your ideas: http://survey.SSBMG.com
Learn more: http://www.SSBMG.com
info@SSBMG.com
18
http://www.facebook.com/
StronglySustainableBusinessModels
@aupward
#SSBMG
A Key Related Project
Learn more: http://www.naturalstep.ca/gold-standard
19
20
The Strongly Sustainable Business Models – A Brief Introduction
Version 1.2 2013-10-02
© Edward James Consulting Ltd. Some Rights Reserved.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0
Unported License. Permissions beyond the scope of this license may be available at
http://www.EdwardJames.biz/Permissions
Questions / Discussion
Antony Upward, MES, CMC*
antony@EdwardJames.biz
www.SSBMG.com
* Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant
@aupward #SSBMG
www.SSBMG.com
•
About the Strongly Sustainable Business Model
Canvas ~3 minute Audio Visual Overview
•
Share your ideas via our Survey
–
•
Mailing List sign-up
–
•
blog.SSBMG.com
Mailing List sign-up
signup.SSBMG.com
signup.SSBMG.com
Learning / Knowledge
–
•
survey.SSBMG.com
wiki.SSBMG.com/home/learning-map
Blogs
–
–
blog.SSBMG.com
slab.ocad.ca/blogs/antony-upward
http://www.facebook.com/
StronglySustainableBusinessModels
@aupward #SSBMG
info@SSBMG.com
21
Possible Table of Contents for “Book”
22
Copyright
• All images used under applicable creative
commons licences – see notes on each page
© Antony Upward / Edward James Consulting Ltd.,
2013. Some rights reserved.
– Permissions available at
www.EdwardJames.biz/Permissions
– This work is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 3.0 Unported
License.
23
24
