C30 – Lead Management
Process Diagram
EHP3 for SAP CRM 7.0
C30 – Lead Management (1/2)
Icon Legend
SAP CRM
Icon
Marketing Manager
Marketing Employee
Sales Employee
Sales Director
A
(C66) Account
and Contact
Management
A
(C39) Lean
Campaign
Management
Create and Execute
Campaign using
Campaign Wizard
Name
CRM WebClient UI: Marketing
 Create:Campaign Wizaard
Business Role:
YBP_MKT_EMPL
B
B
CRM WebClient UI: Marketing
 Create: Lead
C
CRM WebClient UI: Marketing
 Search: Leads
A
D
Check the Leads
generated
B
E
Create Leads
CRM WebClient UI: Home 
Workflow Tasks, Business Role:
YBP_SLS_EMPL
CRM WebClient UI: Marketing
 Search: Leads, Business
Role: YBP_MKT_MAN
C
1
Background Job for Lead
Distribution: CRM_DD_BATCH
2
Workflow WS 10001011, Task
TS10008151
Qualify Leads
C
Distribute Leads
D
1
Lead Distribution
Check Task
* Requires implementation of scope item CRM
Interactive Reporting (CR2)
Next page
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Customer
2
C30 – Lead Management (2/2)
Icon Legend
SAP CRM
Icon
Marketing Manager
Marketing Employee
Sales Employee
Sales Director
A
CRM WebClient UI: Marketing
 Create:Segmentation Model,
Business Role: BP_MKT_EMPL
B
B
CRM WebClient UI: Marketing
 Create: Lead
C
CRM WebClient UI: Marketing
 Search: Leads
Previous page
2
Create Opportunity
Workflow
E
D
Evaluate Leads *
Create Opportunity
(C67) Pipeline
Performance
Management
D
E
(C63)
Opportunity
Management
(C64)
Integrated ERP
Order and
Quotation
Management
Name
CRM WebClient UI: Home 
Workflow Tasks, Business Role:
YBP_SLS_EMPL
CRM WebClient UI: Marketing
 Search: Leads, Business
Role: YBP_MKT_MAN
1
Background Job for Lead
Distribution: CRM_DD_BATCH
2
Workflow WS 10001011, Task
TS10008151
* Requires implementation of scope item CRM
Interactive Reporting (CR2)
© 2014 SAP SE. All rights reserved.
Customer
3
Integration with Other SAP Best Practices Processes and
Scope Items
The process diagram might contain links to preceding, succeeding, or other related SAP Best
Practices processes or scope items.
Note that these scope items may or may not be part of the solution package.
Refer to the Prerequisites Matrix for the definition which scope items are part of the solution
package.
© 2014 SAP SE. All rights reserved.
Customer
4
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