Test Name Results
Your Company
Logo
URL.com
Optimizely
Month DD, YYYY
Table of Contents
•Overview (3)
•Description and Hypothesis (xx)
•Test Objectives and Goals (xx)
•Results Overview (xx)
•Original vs. Winner (xx)
•All Variation Performance Results (xx)
•Next Steps (xx)
•Optimizely Support (xx)
Test Overview
Test Name
Page Type or URL
Start Date
End Date
Test name
Page type (e.g. Checkout) or URL
Day, Month, Date, Year
Day, Month, Date, Year
Hypothesis
Enter your test hypothesis. For example: Changing the CTA language from “Next” to “Review Order” will make it clear users can see
their order summaries before their cards are charged. This will improve order conversion.
Variation Name
Variation Description
Original
This is the default content that currently appears on the page.
Winner Highlighted
Variation description
Variation name
Variation description
Variation name
Variation description
Goals Measured
• Goal number one
• Goal number two
Next Steps
• Individual or Department’s name - description of next step
• Individual or Department’s name - description of next step
Executive Results Summary
Test Description
Test Dates and Duration
Original Hypothesis
Actual Result
Optimizely
Test Objectives and Goals
These are the success metrics that were measured for this test. They are listed in
the order of importance.
#
1
Goal Name
Conversion
Description
This is measured by the percentage of visitors who reach the “Thank You” page
(www.exampleURL.com/checkout/ThankYou).
2
3
4
5
6
7
Optimizely
Variations
The following slides show screenshots of the variations that were
tested.
Optimizely
Variation #1 Name (copy this slide as needed for additional variations)
1.
Description of the change
This is the description of the variation and
how it differs from the original.
Helpful Hints
1. Use a screen capture tool like Skitch
(http://www.evernote.com/skitch) to take a
screenshot of your variations from within the
Optimizely editor or Preview window.
2. Select “Previous Snapshot Area” to capture the
EXACT same area. This will make it easier to
notice small changes between variations when
you switch between them in your document
without any “jumping” of common elements. (If
you’re running multiple monitors you may need to
disable them for this feature to work correctly.)
Optimizely
Variation #2 Name (copy this slide as needed for additional variations)
1.
Description of the change
This is the description of the variation and
how it differs from the original.
Helpful Hints
1. Use a screen capture tool like Skitch
(http://www.evernote.com/skitch) to take a
screenshot of your variations from within the
Optimizely editor or Preview window.
2. Select “Previous Snapshot Area” to capture the
EXACT same area. This will make it easier to
notice small changes between variations when
you switch between them in your document
without any “jumping” of common elements. (If
you’re running multiple monitors you may need to
disable them for this feature to work correctly.)
Optimizely
Results Overview
Declared Winner: Variation Name
• [Primary Goal/Metric Name]: Variation x showed a
___ % lift over the next best performing variation and
a ____% lift over the original.
• List other reasons why this is the declared winner
here.
Original vs. Winner
Original Variation
Wining Variation
• Performance for key metric (conversion % etc.)
• Performance for key metric (conversion % etc.)
• Performance for other key metrics
• Performance for other key metrics
• Performance for other key metrics
• Performance for other key metrics
• Performance for other key metrics
• Performance for other key metrics
All Variation Performance Results
Goal/Metric Name
Examples
Goal/Metric Name
Next Steps
• ______ to by [date]
• ______ to by [date]
• ______ to by [date]
• Winner to be implemented by [date]
Support from Optimizely
Customer Support:
•Whether its a quick technical question about a specific feature or a question about billing, the
customer support team is available via email or phone.
•
•
support@optimizely.com (Silver, Gold and Platinum plans only)
1-877-464-2985 (Gold and Platinum plans only)
Technical Account Manager: (Platinum plans only)
•Manages the majority of cases you’ve submitted and coordinates with other Optimizely team
members to ensure timely issue resolution
•Reviews your experiment ideas and recommends how to best configure them in Optimizely
•Guides your internal developers (or external agencies) with creating custom code for sophisticated
experiments or integrating with other systems
Provides best practices to effectively manage the Optimizely platform
•
•
•
[Enter your Technical Account Manager’s name]
[Enter your Technical Account Manager’s email]
[Enter your Technical Account Manager’s phone]
Optimizely