Hearing News Now
A Digital Waiting Room REVOLUTION!
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The “Rule of Seven” is a well known marketing adage
It says that a prospect needs to see or hear your marketing
message at least seven times before they take action and buy
from you.
The truth of the Rule of Seven is you can’t just engage in a
marketing activity and then be done. Marketing must be an
on-going process in order for it to be successful.
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The “Rule of Seven” is a well known marketing adage
• Reaffirm your
Message
• Engage your
patients
• Train patients
instantly
• Drive brand
loyalty
• Introduce
new products
• Introduce
your staff
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SIDEBAR
HNN IS MADE UP OF 3 CUSTOM PANELS
MAIN
THEATRE
TICKER
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MAIN THEATRE
• Videos
• Pictures
• Flash
• Premium
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SIDEBAR
• Graphical Weather
• Factual Text
• RSS feeds
local news
global news
health
sports
entertainment
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SCROLLING TICKER
Select multiple free RSS news feeds
… or enter your own Text
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HOW HNN BENEFITS HEARING GROUPS

Speaks directly to patients – The current infrastructure relies heavily on the owner and staff
fitting product.

Deliver the message of superior technology directly to the customer.

Manage regional and national campaigns easily.

Converts investment on patient acquisition.

Keep spend in-house. Help clinic improve Test-Not-Sold ratios.

Introduce new products instantly and train your customers.

Help your clinics CONNECT WITH THEIR COMMUNITIES and help to build their referral
sources

Reaffirm directly with the patient why your products offer superior technology over
competitors.
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HOW HNN BENEFITS CLINIC OWNERS
•
Generate patient initiated queries and subsequently sales - Patients will be more inclined to
initiate conversations about products, services or new technologies which they have just seen on
HNN.
•
HNN requires no training, vacation or sick days. HNN is constantly on and contextually
relevant even with staff turnover.
•
Improve referral Sources. Include info on local OD or Senior Facility.
•
Revenue share model reduces subscription fee. “Cost Neutral”
•
Improve accessory, ALD and battery sales and improve HA maintenance.
•
•
Patients are
CAPTIVATED
Lighten the experience, educate patients, reduce redundant questions, improve binaural fittings
and test-not-sold ratios.
Introduce staff, testimonials, and bring website content directly to the patients.
877.999.4483 | cleardigitalmedia.net
HOW HNN BENEFITS YOUR PATIENTS
•
•
•
•
•
•
•
•
•
•
•
•
Lighten the experience.
Patients are captivated by fresh, rich and constantly
changing content.
Educate on the newest technology, statistics, specials,
accessories and good cleaning techniques to reduce
return rates.
Reduced redundant questions by preconditioning
patient and improve testing efficiency.
Introduction of clinic staff, HA fitting process and
testimonials will help alleviate concerns, improve TNS
ratios and strengthen the patient specialist relationship.
Retire old repetitive looping DVD’s.
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IS DOOH EFFECTIVE?
A Recent Amscreen Survey conducted in two Healthcare clinics to track awareness and relevance of advertising shown on Digital
Screens in the waiting room area. More then 100 adults were surveyed.
Respondents are fully aware
of the screens purpose in the
clinic.
Over 80% of respondents find the
information on the screen helpful.
WHEN ASKED: How helpful do you find the screens?
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Only 4% dislike this kind of
messaging while waiting.
HNN WILL MANAGE CONTENT
CLINIC
OWNER
•Create image or video
• Send image and copy
• Update at any time
• Live RSS feeds
• Live Twitter feeds
SCREENS UPDATE INDIVIDUALLY
OR NATIONALLY WITH 24 – 48
HOURS
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UPLOAD YOUR OWN TESTIMONIALS
Clinic staff take a realtime picture of the patient
Send to HNN along with
customers name and verbiage.
Thank you,
I love my new
Hearing aids.
Joan G.
SCREEN UPDATED INDIVIDUALLY OR
NATIONALLY WITHIN 24 – 48 HOURS
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TOUCHPOINTS
BRING
YOUR CUSTOMER
EXPERIENCE
TO LIFE
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HARDWARE REQUIREMENTS
HNN is an online digital content platform that requires hardware to run including a TV, Internet
connection and a Media Player that meets certain specifications. HNN can run on your existing
hardware or you can purchase the hardware below that we have sourced at the best price.
HNN Media Player –
Fully optimized to run
your HNN on any TV
with an HDMI Input
6.5 X 5.5 X 0.5
32” – 42” LCD, LED, PLASMA TV with
HDMI Input needed - $399.00
HNN Media Player - $399.00
FREE ON TURNKEY PACKAGE
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PLAYLIST ALLOCATION
30 minute theatre playlist
10 minutes – Hearing Clinic – Content includes educational material,
staff bios, clinic news, clinic specials, clinic hours and days of operation,
Referral source ads, instructional video’s etc.
10 minutes – HNN – This airtime can be used at HNN’s discretion for
educational content, product advertising, testimonials and national
advertising. This airtime can also be used for instructional and training
videos.
10 minutes – HNN and Affiliate Partners/national advertising airtime.
Partners include HLAA, BHI, ABHF etc...
877.999.4483 | cleardigitalmedia.net
BRAD
VP
DODSON SALES
HEARING NEWS NOW
Brad.dodson@cleardigitalmedia.net
877.999.4483 | cleardigitalmedia.net