Personal emotional journeys associated with adventure activities on packaged mountaineering holidays Gill Pomfret, Senior Lecturer in Tourism “Meanings, markets and magic” 2012 Adventure Conference Presentation themes • Research context & questions • Previous work on emotional journeys of adventure participants • Fieldwork research in Chamonix, French Alps • Key findings perceptions of risk contrasting emotions “other world” feelings • Conclusion Research Context • Growing interest in experiences of adventure tourists • Growth in packaged adventure holidays & adventure tourists • Limited research on experiences of tourists on packaged adventure holidays • Considerable understanding of experiences of recreational mountaineers Research Context • All consuming & challenging nature of adventure • Conflicting emotions within the adventure experience • Emotional journeys during adventure activity participation • Emotional journeys during packaged adventure activity participation Research questions • To investigate the character of the emotional journeys of tourists associated with adventure activities engaged in as part of their packaged mountaineering holidays. • To evaluate whether the adventure activities within these holidays provide experiences that tourists consider to be adventurous. Emotional journeys of adventure participants Risk taking • Risk is integral to the adventure experience (Ewert, 1985; Martin & Priest, 1986; Robinson, 1992) • Risk is a non-essential, secondary ingredient of adventure (Kane & Tucker, 2004; Varley, 2006; Walle, 1997) • Differing perceptions of risk held by adventure activity participants Emotional journeys of adventure participants Contrasting emotions • Waves of ‘terror and elation, joy and despair, anxiety and pleasure …’ (Swarbrooke et al, 2003, p.14) • Flow & adventure ‘A sense of exhilaration, a deep sense of enjoyment that is long cherished and that becomes a landmark in memory for what life should be like’ (Csikszentmihalyi, 1992, p.3). The challenge-skills dimension Emotional journeys of adventure participants “Other world” feelings • ‘The ordinary world and everyday concerns are left behind’ (Swarbrooke et al, 2003, p.113) • Adventure’s core elements & flow dimensions • Influence of the natural environment (Curtin, 2009; Frederickson & Anderson, 1999; Vespestad & Lindberg, 2011) Fieldwork research • Qualitative approach • Data collection in Chamonix region tourists on packaged mountaineering holidays • 38 semi-structured interviews carried out during or at end of holiday • Respondent profile Findings - perceptions of risk Not feeling “at risk” • Lack of risk perceived during mountaineering participation • Guide’s role in packaged adventure activity experiences (Kane & Tucker, 2004; Fletcher, 2010) • The importance of challenge to respondents’ experiences ‘The course allows for more challenges in a safer environment because you’ve always got the guide there with you. It’s a totally different experience with a guide. On your own, you need more selfreliance so you have to think for yourself more.’ Findings - perceptions of risk ‘I had a big backpack on while walking down these foot wide paths with a drop off, and I found that although it wasn’t technically challenging, that’s where the adrenalin maybe flowed the most for me because I got the feeling of “if you slip, you’re going to die”.’ Feeling “at risk” • Did respondents face truly hazardous situations? • Mountaineering organisations cannot pledge 100% safety for their clients Findings - contrasting emotions • Intense emotional peaks & troughs ranged from feelings of abject misery to total euphoria • Experiences of flow or a flow-like state perceived positive challenge-skill balance the ultimate reward for many respondents Findings - contrasting emotions ‘There were all these different points when I thought “I’m not really convinced I’m going to be able to do this”. … We got to the top and we were completely exhausted and we still had 10km to get back down again. … The top was awesome! It was absolutely exhilarating and we’d been building up to it for two and a half years.’ Findings - contrasting emotions • Pushing beyond the “comfort zone” • Participants in commodified adventure activities ‘play with their fears’ (Cater, 2006, p.321). • Felt safe in the presence of the guide ‘It was a challenge on the ridge climb as there were often sheer drops on either side and I have a fear of heights! Part of the challenge was to see if I could just deal with it. I had to push myself mentally to do things out of my comfort zone, but I did it and I felt on a real high afterwards.’ Findings - contrasting emotions • Experiences of flow or flowlike states both during & after completing mountaineering activities ‘It was just a horrible slog and you’re cold and trying to keep warm, and the way the altitude affects your brain, you don’t seem to think properly. … Once I reached the top, I felt great but I still had to get down. It was only later that I felt a deep satisfaction which I find hard to achieve any other way.’ Findings - “other world” feelings ‘in a zone’ ‘in a trance’ ‘on a different planet’ • Presence of flow dimensions action-awareness merging concentration on the task in hand transformation of time (Jackson & Csikszentmihalyi, 1999) ‘You are in an altered state anyway because of the altitude. I had nothing else to worry about. … It was just one activity that was happening at one point in time. ... You’ve got to completely concentrate on what you are doing, otherwise things might go wrong.’ Findings – “other world” feelings • Influence of the natural mountain environment euphoric feelings less demanding activities • Natural environment induces emotionally charged “highs” (Curtin, 2009; Frederickson & Anderson, 1999; Vespestad & Lindberg, 2011) ‘When we were walking through the trees, every so often we’d get a great view and I just kept thinking “oh, it’s brilliant to be here.” … When I watched the sun go down it made me feel like I was on top of the world.’ Conclusion • Character of the emotional journeys of tourists on packaged mountaineering holidays: Perceived risk not integral to emotional journeys Intense emotional peaks and troughs “Other world” feelings • Do the adventure activities within these holidays provide experiences that tourists consider to be adventurous? 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