SJC STRATEGIC PLANNING
CONSULTANTS
Strategic Planning Proposal
for West Tennessee College
Presented by:
Joyce Kidd
Chandra Harkins
Steve Kreider
Strategic Planning
• Reason for Strategic Planning
• Strategic Planning for Higher Education
Bryson’s Strategic Planning Model
Source: Bryson (1994)
Step 1:Initiate and agree upon a
strategic planning process
• Selecting Key
Decision Makers
• Identifying the Policy
Making Body
• Make Agreements
Step 2: Identify organizational
mandates
• What must you do?
• How constrained are you?
• What are you really
allowed to do?
Step 3: Clarifying Organizational
Mission and Values
• What is the mission?
• Does it need revamped?
Step 4: Assessing the Organization’s
External and Internal Environments
• External Environment
– Forces/Trends
– Key Resource Controllers
– Competitors/Collaborators
• Internal Environment
– Resources
– Present Strategy
– Performance
External Environments
Forces/Trends
• Political
• Economic
• Social
• Technological
• Educational
• Physical
Key Resource
Controllers
• Clients
• Customers
• Payers
• Members
• Regulators
External Environments
Competitors
• Competitive Forces
Collaborators
• Collaborative
Forces
Internal Environments
Resources
• People
• Economic
• Information
• Competencies
Performance
• Culture
• Indicators
• Results
• History
Present Strategy
• Overall
• Department
• Business
process
• Functional
Step 5: Identifying the Strategic Issues
Facing the Organization
• Conflict based issues
• Define the issue
• Can you do
something about it?
• Suggested Issues
Suggested Personnel Issues
• VP of Finance is viewed as a tightwad
• Conflict between VP of Finance and VP of
Academics
• VP of Finance does not see the importance of
Student Affairs
• VP of Student Affairs is still getting acclimated to
the organizational culture
• Faculty Senate President is subversive and
militant
• CIO does not have relationship with Academics
Suggested Organizational Issues
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Academic Ranking has declined
Lack of Resources for Development
Mission needs revamped
Need for enhanced fundraising
Further IT staff training and development
Involvement of the board
Lack of funding for athletics
Increase of library staff
Decreased state budget
Step 6: Strategy Formulation
• Determine all options
• Determine barriers for each option
• Select best option
Step 7: Strategy and Plan Review and
Adoption
• Review all strategies
• Present strategies to appropriate
departments for adoption
Step 8: Establishing an Effective
Organizational Vision
• Description of
Organization in the
Future
• Sets goals for all
stakeholders
Step 9: Developing an Effective
Implementation Process
• Implementation roles and responsibilities
• Specific objectives and expected results and
milestones
• Specific action steps and relevant details
• Schedules
• Resource requirements and sources
• A communication process
• Review, monitoring, and midcourse correction
procedures
• Accountability procedures
Step 10: Reassessing Strategies and
the Strategic Planning Process
• Constant
Assessment and
Evaluation
• Monitor Changes
and Continue
Strategic Planning
Process
References
• Bryson, J.M. (1994). Strategic planning for
public and nonprofit organizations: A guide
to strengthening and sustaining
organizational achievement. San
Francisco: Jossey-Bass.