Strategic Public Management
Why it is so important?
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Strategic Public Management:
Why it is so important?
Have you sailed a boat for pleasure?
This is OPERATIONAL MANAGEMENT
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Strategic Public Management:
Why it is so important?
Have you had your boat in open
seas in stormy weather?
This is RISK MANAGEMENT
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Strategic Public Management:
Why it is so important?
Have you sailed a boat in open seas,
in stormy weather, with one of your
masts broken, willing to move from
point A to point B?
It requires STRATEGIC MANAGEMENT!
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Strategic Public Management:
Why it is so important?
If You DO NOT Manage Your Region or
Municipality Strategically, It Will Not
Prosper in a Stormy 21st Century
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What is Strategic Management ?
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Strategic Management is a process
of developing and executing plans
to reach a long-term goals
in environment, which is constantly
changing.
• Strategic Management is not only a tool.
• It is a mental framework
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How Do You Manage Strategically?
• You Look Ahead Identifying Your Goals
• You Look Out Analyzing the Environment
• You Look In Evaluating Your Internal
Resources
• You Monitor Progress
• You Make Adjustments
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Why many Organizations have not
succeed?
It Takes More Than Just the Leader
Thinking Strategically!
The Entire Organization Should be
Imbued With STRATEGIC MENTALITY!
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How to imbue the organization with
strategic mentality?
We suggest an educational tool:
“CHANGING THE GROUND”
A Low Cost Educational Program for Active
Municipal Workers
Designed to develop a strategic mentality in
organizations serving the public sector
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“CHANGING THE GROUND”
A Low Cost Educational Program for Active Municipal Workers
Main Focus of the Program:
• Strategic Public Management
• Self – Governance
• Regional Development
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“CHANGING THE GROUND”
A Low Cost Educational Program for Active Municipal Workers
Developed by:
• Formula Europa - Institute for Research, Innovation,
Regional Development and Public Management, Brussels
• European Competent Forum, Brussels
Adapted to the needs of Regions and Municipalities in
specific country with the support of National
Associations of Municipalities
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“CHANGING THE GROUND”
A Low Cost Educational Program for Active Municipal Workers
What This Program is All About ?
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6 video-books offering basic theoretical & practical knowledge in
the field of Strategic Public Management, regional development and
self- governance
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The books are designed for employee level municipal staffs
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Each chapter is focused on a specific element of the process of
Strategic Public Management presented in theory followed by real
world examples
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Each chapter ends with a summary of the main points
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“CHANGING THE GROUND”
A Low Cost Educational Program for Active Municipal Workers
What This Program is All About ?
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Con’t…
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Some chapters end with short exam
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The program starts with one bonus book, entitled “How, When Where?”
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It is the guide for the program and contains know-how for setting up the
educational process in your municipality
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Additionally, the Program includes a monthly edition of FORMULA
EUROPA e-Magazine
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“CHANGING THE GROUND”
A Low Cost Educational Program for Active Municipal Workers
Mission of the Program:
Our goal is to provide our students with
systematic updates on the latest trends - not
only in Europe, but from around the world!
Trends which are shaping modern Strategic
Public Management in the 21st Century.
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“CHANGING THE GROUND”
A Low Cost Educational Program for Active Municipal Workers
How it Works?
Step 1. Your Municipality may purchase the program - minimum one year
subscription
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The guide entitled, “How, When, Where?” will arrive at your office
the first month of the subscription
The guide provides suggestions on how to select a Program
Manager and what their role should be
Step 2. Once you have selected the Program Manager, you hand the
Guide to her/ him and retain oversight functions for yourself
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“CHANGING THE GROUND”
A Low Cost Educational Program for Active Municipal Workers
Step 3. The Program Manager will have one month to study the knowhow and to set up the system for launching the program for your
workers
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The Program Manager may contact our support staff with questions or to
request technical assistance while setting up the system
At the end of the first month your employees will receive the first edition of
FORMULA EUROPA e - Magazine delivered to their business e-mail address.
At the end of the second month, the first video–book will arrive
You will receive five identical copies - in order to train five of your workers at
one time
Every other month, until the end of the subscription period, your Municipality
will receive a new video - book which the Program Manager will introduced to
your staff
At any time, we welcome your comments and suggestions for new topics for
2010 training
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“CHANGING THE GROUND”
A Low Cost Educational Program for Active Municipal Workers
Main Topics in Program 2009:
1.
2.
3.
4.
5.
6.
7.
8.
9.
“Old Economy is Ruined, New is not Yet Built”: Strategies for developing areas with
economic problems
“Investors are “Herd Animals”, They Don’t Like to be Lonely”: Strategies for attracting
investors and adding new jobs to the local economy
“Young People Leave Town When it is Ugly and Boring”: Strategies for revitalizing town/
villages centers
“To be Small, is it a Good or Bad Thing?”: Strategies for developing small Municipalities
(1000 – 1500 inhabitants)
“We Had One Bridge Before, Now We Have Three”: Strategies for interregional/ cross-border
cooperation aimed to develop large infrastructure projects of significant importance for
cooperating regions
“Budget is Always Not Enough, but…”: Water supply & water distribution system, how to
manage it successfully?
“Think About Tomorrow”: Building 21 century policies for urbanization with responsibility to
the generation from tomorrow
“Decentralized? Yes, but Not Effective and Not Based In Reality!”: Effective and complete
administrative & fiscal decentralization, condition #1 for successful regional development
“My Home is My Castle, but My Town is Not My Territory… Yet!”: Tips for effective Citizens’
participation in decision-making process
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“CHANGING THE GROUND”
A Low Cost Educational Program for Active Municipal Workers
HOW THIS PROGRAM BENEFITS
YOUR MUNICIPALITY?
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Most Municipalities suffer budget limitations, which do not allow generous investment in staff
education and training
It is cost and time prohibitive to send employees to seminars, special training events, conferences
or other important events, which guarantee their professional team is in the course of today’s
modern governing
Challenges exist in providing employee training and career development
CHANGING THE GROUND Low Cost Educational Program for Municipal Workers solves these
challenges in low cost, time effective way
Not just a bunch of books! It is a system which builds the groundwork for professionalism and
competence in the field of Strategic Public Management, Self – Governance and Regional
Development
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“CHANGING THE GROUND”
A Low Cost Educational Program for Active Municipal Workers
HOW TO SUBSCRIBE?
For more information about the Program and
all additional events please contact
Phone:
Fax:
E-mail:
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THANK YOU
FOR
YOUR ATTENTION!
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