Grace Rizza
Background
O Owner Identity Dental Marketing
O Marquette University Alumna –
O Studied Advertising & Psychology
O Obsessed with dental marketing, I dream
about my work and constantly am coming up
with new ideas for my clients
O What I do in a nutshell: connect the best
patients with the best dentists
Tonight
O Facebook Do’s & Don’t’s
O QR Codes
O Components of Effective Website
O Mobile Websites – Do you need
one?
O SEO – don’t get scammed
O Q&A
Facebook
O Who has it?
O Who uses it?
O Why not?
O Do you really need it?
Facebook Do’s
O Collect (and regularly update)
emails from your patients
O Without emails, you’ve got nothing
Facebook Do’s
O Actively request Likes
O In office signage
O Online
O Tie in with email marketing
campaign
O From your website
O Integrate everything
Facebook Do’s
O Use facebook to connect with your
current patients
O Put one person in charge of posting
regularly (accountability helps!)
Facebook Do’s
O Feature before and after photos of
patients (with written permission
from patient)
O Contact me for a free photo
release form
Facebook Do’s
O Show video footage on facebook
O Testimonials are GREAT
O Just simply ask patients, “What do
you like about visiting us?”
Facebook Do’s
O Post regularly
O Contest/Giveaway for “likes”
O Topical information – now would be
a good time to talk about the
methods you use for sanitation
O Birthdays/fun things
Facebook Don’t’s
O Don’t waste hours on facebook
O 10 minutes/day tops
Facebook Don’t’s
O Don’t have unrealistic expectations
O You aren’t going to get a ton of New
patients from facebook
O Facebook will help you maintain
and develop relationships, that’s
why it’s called “social networking”
Facebook Don’t’s
O Don’t be political
O Don’t be rude –obviously
O Don’t be neglectful
O Don’t make it too personal, no one
cares what you ate for lunch
Truth about facebook
O Marketers are capitalizing on the
popularity. Many people who do
what I do love to jump on the
bandwagon when things get
popular.
O Just because there’s buzz, doesn’t
mean it’s the most important thing
in the world.
Truth continued…
O In fact, your website design,
ranking on Google and online
reputation will all effect your
business more than your
Facebook page.
QR Codes
O Gained popularity in 2009.
O QR = Quick Response
O QR codes are free
O Easy to set up
O Nothing new
QR Codes for Dentists
Ways to use QR Codes in the Dental
Office:
1. To check in to Foursquare or
Facebook places. This contributes to
your Social Media Presence and SEO
(search engine optimization).
2. To allow your patients to fill out a
quick survey about the office and
provide helpful, anonymous feedback.
QR Codes Continued
O 3. To direct your patients to review sites where they can
quickly write a positive testimonial.
O 4. To allow your patients to enter a drawing or special
give-away.
O 5. In conjunction with your advertising to send your
potential patients to your website.
O 6. On your business card to instantly bring your patients
to your Google Maps listing, which will provide them with
real time directions to your office from their smart
phone.
Want to use QR Codes?
O I’ll help you get one for free. Just
email me at grace.rizza@gmail.com
and I’ll help you get set up with
one.
2013 Websites
O Components of a website that
works for you
O 1. Clean design. Say no to clutter.
O 2. Call to action -Make an
appointment!
O 3. Integration with: facebook, email
marketing campaign, events, etc.
Mobile Compatibility
O What is a mobile
website?
O Special layout made for
phones
O Auto detects mobile
devices
O Easy to navigate from
phones
Do you really need one?
O In some areas over 50% of
searches are from mobile
devices.
O Yes, I said 50%!
SEO
O Who has it?
O Who knows what it means?
O Quick ways to not get ripped off:
O 1. Get reports of generally what’s being done
O 2. Get a contract saying that the efforts for
your site are permanent
O 3. NEVER pay for SEO on a web page that you
don’t own. (Example)
www.identitydental.com/cds
Tax Deductible Trip to Hawaii
O Want info?
O Speakers:
O ADCPA, Charles Blair, Grace Rizza
O June 25-28th, Maui Resort
O Great information, great people, great trip
Email me for more information