 Initial

aim
To integrate Entrepreneurial Modelling in to an
MA in Creative and Cultural Entrepreneurship
◦
◦
◦
◦
◦
◦
◦
Design
Media and Communication
Theatre and Performance
Music
Centre for Cultural Studies
Creative Computing
Fashion 2011
MA in Creative and Cultural Entrepreneurship
HE
Leave Higher Education to develop
creative skills, we’ll do the work
afterwards
 It isn’t worth engaging creative people in
enterprise and business development until
they are ready to start
 Teach them how to use excel.

MA in Creative and Cultural Entrepreneurship
HE
That isn’t good enough
Be more explicit about the process
Many people do want to leave Higher
Education with a plan
 It is our duty to encourage people to be
aware of the impact they could make, and
how to make it
 Teach them how to use excel.



MA in Creative and Cultural Entrepreneurship
 Course

Structure/Choice
A Design Student might follow:
◦ 1. Theories of the Culture Industry: work, creativity and
precariousness - Essay on IP
◦ 2. Methods and Processes 1 and 2 -Creating a toolkit
making their design thinking explicit
◦ 3. Entrepreneurial Modelling
 Completion of a business plan
◦ 4. Entrepreneurial Practices
 Internship at Saatchi, We Made This
◦ Dissertation Project plus analysis e.g.
Creation of a wesbite and products addressing healthy food
for children +Essay on Design Thinking for social problems.
MA in Creative and Cultural Entrepreneurship
 Course


Structure/Choice
A Drama Student might follow:
1. Theories of the Culture Industry: work, creativity and
precariousness - Essay on IP
◦ 2.Cultural Policy and Practice
 Essay on commercial state theatre relationship
◦ 3.Entrepreneurial Modelling
 Completion of a business plan
◦ 4.Entrepreneurial Practices
 Internship with London International Festival of Theatre
◦ Dissertation Project plus written analysis
MA in Creative and Cultural Entrepreneurship
 Modelling
Techniques

1 Priority Modelling

2 Evidence Modelling



3 Relationship Modelling
4 Blueprint Modelling
5 Consequence Modelling
◦ Money or Meaning?
◦ Making the intangible tangible
◦ Focussing on benefits not features
◦ Accepting you have to fulfil a need and create a gap
MA in Creative and Cultural Entrepreneurship
 What
do I do?

explore the difference between an
entrepreneur and a business owner

interrogate the form and purpose of a
business plan

encourage self-questioning

And.. For example..move their academic and
creative research skills in to market research
skills
MA in Creative and Cultural Entrepreneurship
 Who







are they?
Live Artists
Communication Designers
Architects
Opera Singers
Film Makers
Fashion Designers
Producers
MA in Creative and Cultural Entrepreneurship
 Who
will...

Give up if there isn’t a new way

Make an impact on “their community”

Create lifestyle businesses

Have portfolio careers

Have a high-growth business
MA in Creative and Cultural Entrepreneurship
 What




are the demands
That the students are flexible learners
That teachers move between being an educator,
facilitator, coach and tutor
That we all move from personal ambitions to
academic, industry and economic contexts and
back again frequently
That Teachers can move from questioner to
signposter to adviser swiftly and at the right
times
MA in Creative and Cultural Entrepreneurship
 Yet more demands
 A really strong network of creative and
social entrepreneurs
◦ Access to current business models
A flexible teaching space
 Professionalism from the students
 Courage

MA in Creative and Cultural Entrepreneurship
 What






have I noticed?
That students seem to need a more mapped
out and more linear process
That once they engage with the materials they
forget that
That many of them are immediately focussed
on “doing well” rather than developing skills for
a future enterprise
That we have to agree that both are possible
That the business planning process mirrors
their creative process
That it makes even more sense after
graduation...
MA in Creative and Cultural Entrepreneurship
HE
Start with what a business plan is..why
and who for
 Then move on to modelling

MA in Creative and Cultural Entrepreneurship
 NEW



MA Social Entrepreneurship
12 month full –time 2 year Part-time course.
New modules on:
◦ Social Return on Investment
◦ Social Entrepreneurship: Policy and Frameworks


Run with input from Centre of Cultural
Studies
The first course of its type
MA Social Entrepreneurship