LM Aeronautics Marketing PPT

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LMLA

Supporting LM Aeronautics

Initiatives

Chapter 249 – Fort Worth

Chapter 524 – Greenville

Chapter 525 – Palmdale

Chapter 531 – Marietta (Clarksburg and Meridian)

1

Focus Areas

• Company

– Enabling LM Aero’s Strategic Capabilities

– Enhancing the Company's Image

• Organization

– Reaching the Community and Employees Through

Cooperation, Affordability and Community

• Membership

– Promote Personal and Professional Growth

– NMA THE Leadership Development Organization Affiliation

– Employee / Engagement Opportunities

2

Company

Strategic Capabilities – Company Image

3

Enabling Strategic Capabilities

• Support Full Spectrum Leadership

• Influence operational excellence

• Drive cultural change

• Integrate new hires into the LM culture

• Promote employee retention

4

Enhancing Company Image

• NMA training targeted to meet LM Aero needs

• Consistently achieve outstanding awards at NMA Annual Conference

• Nationally recognized as “influential” chapters by NMA

• Promote employee engagement with executives

• Provide conduit for hourly / salaried employee interaction

• Teaming vehicle for community events

• Special projects resource

5

Organization

Cooperation – Affordability - Community

6

Cooperation Among Chapters

• Tri-annual synergy meetings

– Synchronize LMLA activity across Aeronautics

• Promote consistency of messaging

– Reinforce successful programs

• Leverage ideas / activities

– Enhance / facilitate interaction

– Share best practices

7

Affordability

• Video Teleconferencing

– Training

– Engagement opportunities

– Share resources

• Greater use of electronic communication

• Leverage internal / local talent

• Improve LM community footprint with volunteer base

• Reduce training budget

– Provide a low cost alternative

8

Community

• Support Community Relations Education Initiatives

• First Day of School

• Super Science Saturday

• Engineers In the Classroom *

• NMA Leadership Speech Contest *

• Charity Events

• Runs / Walks / Bikes *

• Secret Santa

• Toys For Tots *

• Community Initiatives

• Adopt a Mile

• Adopt a School

• Make a Difference Day *

• Boy / Girl Scouts * * Common Initiatives

9

Membership

Growth - Opportunities

10

NMA vs. LMLA Membership

National Management Association (NMA) Membership

Non LMLA

43% Total NMA

Members

13,177

LMLA

57%

Ft Worth

17%

Marietta

15% Palmdale

7% Greenville

1%

Non Aero

18%

11

Membership Breakdown

12

Developmental Opportunities

• Professional and Personal Development

• Project Management Professional (PMP) Certification

• Certified Manager (CM) Certification

• Administrative Professional (AP) Certification

• Foundations of Management

• First-level Leadership seminars

• Supervisory and Management skills

• The Leadership Journey Series

• Foreign Language classes

• Toastmasters

13

Engagement Opportunities

• Company Programs

– Corporate Night

– President’s / Aeronautics Night

– Veterans Appreciation Night

• Partner with other LM Aero

Employee Resource Groups

– Mentoring and Fostering

– Uses partnerships to espouse / support corporate initiatives

– Enables corporate engagements and commitments

– Builds a foundation for future relationships

Focus on Connect and Engage

14

LMLA as an Enabler

• Employee

• Executive / Senior Leadership engagement

• Professional development

• Networking opportunities

• Retention

• Community Outreach

We Enable Value in Leadership

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Value Proposition

• Lead

– Proven processes, resources, and knowledge base for aspiring leaders

• Learn

– Professional and personal development opportunities

• Leverage

– Horizontal and vertical partnership with chapters/councils affiliated with NMA

Large, diverse membership base for networking and growth opportunities

• Legacy

– 70+ years connecting employees, youth, families, and retirees

16

What we need from you …

• Continued Executive Advocacy

– Leadership participation

– Drive engagement throughout the organization

– Encourage membership

• Continued “Outstanding” financial support!

Communicate the value of LMLA

17

What can we do for you?

• What are areas where LMLA can focus our support in concert with the executive leadership team?

18

Feedback?

19

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