HP ANTI-COUNTERFEIT PROGRAM
RECOGNIZE.
REPORT.
PREVENT.
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© Copyright 2011 Hewlett-Packard Development Company, L.P.
HP ANTI-COUNTERFEIT
What is a Counterfeit Print Cartridge?
Cloned, refilled, or remanufactured cartridges that are:
Packed in bulk, used packages, or unauthorized
reproductions of HP packaging
Designed to deceive you into believing you are
buying Original HP cartridges
Often sold close to the prices for Original HP
cartridges
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© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
HP ANTI-COUNTERFEIT
What is Considered Counterfeit?
COUNTERFEIT CARTRIDGES ARE...
CLONED CARTRIDGE
or
REMANUFACTURED CARTRIDGE
+
+
+
COUNTERFEIT/REUSED HP BOX
NON HP-BRANDED BOX
NON HP-BRANDED BOX
CLONE*
NOT COUNTERFEIT
REMANUFACTURED
NOT COUNTERFEIT
*May infringe on Intellectual Property (IP) in some countries
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© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
COUNTERFEIT
ILLEGAL
HP ANTI-COUNTERFEIT
Global Impact of Counterfeit
Counterfeiting has a global impact of $3 billion annually on the
printing supplies industry.1
10% of world trade is made up of counterfeit, pirated, or grey-market
product.2
Around 2.5 million jobs and over $150 million in tax revenue are lost
every year due to counterfeiting activities across the G20 economies
alone.3
Ties between counterfeiting and organized crime are well
documented, and there is evidence that terrorist groups are using it to
finance their activities.4
1Imaging Supplies Coalition
2World Customs Organization
3International Chamber of Commerce
4Global Congress to Combat Counterfeiting
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© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
HP ANTI-COUNTERFEIT
How to Recognize Counterfeit Print Cartridges
APPEARANCE
There should be no damage, no ink or toner powder on the body
of the cartridge, or any signs of previous use on the print cartridge
itself.
The printing of the box should be sharp and clear.
SECURITY SEAL
Counterfeit
Visually check the label on all HP packaging.
Tilt the box:
• Front to back: See “OK” and “✔ ” move in
opposite directions.
• Right to left: See “OK” and “✔” move in the
same direction.
Phase 5.0
This feature is on both Mobile Authentication–enabled
and legacy labels. If the label does not function exactly
as described, your product may not be genuine HP.
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© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
Phase 4.0
HP ANTI-COUNTERFEIT
Mobile Authentication
MOBILE AUTHENTICATION ALLOWS CUSTOMERS TO INSTANTLY
CHECK THE VALIDITY OF A PRODUCT IN ONE OF THE FOLLOWING
WAYS:
SMART PHONE
ONLINE
Use any QR code reader on your smartphone
Visit www.hp.com/go/ok and
or mobile device to scan the code on the seal
manually enter the code found on
and instantly receive verification of the
the seal for instant verification.
authenticity of your product.
www.hp.com/go/ok
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© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
HP ANTI-COUNTERFEIT
Regional Results
ON A REGIONAL LEVEL OVER THE LAST FIVE YEARS, THE HP
ANTI-COUNTERFEIT PROGRAM HAS CONDUCTED…
1,377
Investigations
= 1 million units
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© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
1,320
Enforcement Actions
(Raids and seizures conducted by authorities)
4,636,384 units
Of Counterfeit Cartridges and Components Seized
HP ANTI-COUNTERFEIT
Authenticated Rewards
What Is the Authenticated Rewards Program?
•
A cartridge authentication check
•
An online experience that provides HP brand assurance with each cartridge installed
•
An overall program and experience called Authenticated Rewards
FIRST CARTRIDGE INSTALLED AND PRINT JOB LAUNCHED
Original HP
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Non-HP
CUSTOMER BENEFITS
CUSTOMER BENEFITS
Brand assurance
Access to first-time offers
Customer may report fraud (counterfeit) or
see what benefits they may have missed by purchasing
a remanufactured/counterfeit cartridge
© Copyright 2011 Hewlett-Packard Development Company, L.P.
HP ANTI-COUNTERFEIT
Reporting Counterfeit Products
REPORTING COUNTERFEIT IS SIMPLE WITH OUR ONLINE
PROCESS
Visit the HP IPG ACF Website
» www.hp.com/go/anticounterfeit for English
» www.hp.com/la/antipirateria for Spanish
» www.hp.com/br/antipirataria for Portuguese

New simplified form
All claims will be looked at by the

Photo upload option
ACF investigative team to determine

Reports can be anonymous
next steps.

English, Spanish, Portuguese
MORE INFORMATION AND MULTIMEDIA RESOURCES ARE
AVAILABLE ON THE USB DRIVE TO BE DISTRIBUTED
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© Copyright 2011 Hewlett-Packard Development Company, L.P.
Submit
Complete the Report
HP IPG ANTI-COUNTERFEIT
PROGRAM
RECOGNIZE.
REPORT.
PREVENT.
» www.hp.com/go/anticounterfeit for English
» www.hp.com/la/antipirateria for Spanish
» www.hp.com/br/antipirataria for Portuguese
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© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
APPENDIX
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© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
HP ANTI-COUNTERFEIT
Customer-Facing Anti-Counterfeit Communication
The HP IPG Anti-Counterfeit educational video,
including a program overview and mobile
authentication demo.
The HP IPG Anti-Counterfeit Program
https://s3.amazonaws.com/HP_IPG_AACF_Materials/10041890
factsheet
_ACF+Program+Fact+Sheet_FINAL.pdf
Full 6-Minute ACF Video:
https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/Final English
Video_Longform_HP-IPG-ACF-BadInk-FullEdit-2.7.12.mov
Short 3-Minute ACF Video:
https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/HP-IPG-ACFBadInk-ENG-3minEdit-H264-2.14.12.mov
One-Minute Mobile Authentication Demo:
https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/HP-ACF-Mob-AuthDemo-ENG-H264-2.13.12.mov
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© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
The Anti-Counterfeit
Program business
cards
HP ANTI-COUNTERFEIT
The Direct Impact of Counterfeit
COUNTERFEIT SUPPLIES AFFECT CONSUMERS, DISTRIBUTORS AND HP
IMPACT ON THE CONSUMER EXPERIENCE
•
Consumer becomes a victim of fraud
•
Poor cartridge quality and performance
•
Damage to printers and loss of warranty
•
Faulty or malfunctioning supplies
•
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RISKS AND CONSEQUENCES FOR
DISTRIBUTORS
•
Damages to reputation
•
Loss of consumer confidence
•
Returned supplies
•
Damages to the business relationship with HP
•
Potential for legal repercussions
Loss of confidence in HP products
© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
HP ANTI-COUNTERFEIT
Worldwide Results
OVER THE PAST FIVE YEARS, THE WORLDWIDE HP ANTICOUNTERFEIT PROGRAM HAS CONDUCTED…
AND
6,028
Investigations
4,856
Enforcement Actions
(Raids and seizures conducted by
authorities)
= 1 million units
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IN
© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.
88
Countries
4.13 Billion Units
Of Counterfeit Products and Components Seized
HP ANTI-COUNTERFEIT
Investigative Coverage
209 INVESTIGATIVE
RESOURCES EXIST IN
THE AMERICAS
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© Copyright 2012
2011 Hewlett-Packard Development Company, L.P.