Bucharest foodfestival

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present
4th edition
Bucharest –Tineretului Park
September, 24-26, 2010
BFF history
Bucharest Food Festival background
the first three editions offered:
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culinary exhibitions sale
traditional restaurants
cooking demonstrations
culinary seminars
concerts
playground
gastronomic records
Bucharest Food Festival background
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40 000 visitors
20 000 m event total area
15 000 food portions - free offered to the public
4 000 de pizza donated to the audience
500 de exhibitors
30 de restaurants
10 concerts
6 gastronomic records
3 chefs
2 WRA records
gastronomic records at BFF
• the longest cake in Romania - 50 m
• the longest four blended pork in Romania– 30 m
• the biggest bean meal with pork – 5000 portions
• the biggest catfish soup – 1000 liters
• the world biggest belly soup – 5 000 portions / WRA record
• the world biggest pizza chain – 497 m/ WRA record
BFF records - 3rd edition/2009
Bucharest Food Festival
4th edition
Septembrie, 24-26 , 2010
Tineretului Park
intro
• Bucharest Food Festival – 4th edition organizers, the biggest
gastronomic event in our country, in partnership with The Bucharest
City Hall through The Bureau of European Integration of the European
Commission, aims to provide to the public the gastronomic dowry of
the European Union.
• this year event is part of The Open Days European project of The
European Commission and has as theme “The Unity through diversity”,
and the sub theme “The European Menu” and the main goal is to
present traditional food of each European state.
• although we can find products which are still in negotiation regarding
the paternity rights, each state of the EU is proud with the gastronomic
variety.
event organization
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the event will take place in Tineretului Park , September, 24-26 and
offer 1000 m of indoor space, 1000m of outdoor space and close to
these will be placed the European picnic were some big quantities of
traditional specialties of European countries will be offered to the
public to feel the Europe taste in the “biggest European restaurant”
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the indoor space will host the representatives of the EU countries
who will present minimum one traditional food product of their
country.
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Romanian chefs and guests from abroad will present to the public
traditional recipes from all 27th UE countries.
concept
the event is structured on two directions:
1. information
• information area will consist in seminar presentations to inform the
Romanian public and the producers about the EU actions and
directions from the food sector. In the same time we will debate and
detail the bio/ eco and traditional concepts, products of controlled
origin, etc.
2. tasting
• tasting area presume to achieve a “food festival” which will include
exclusively EU food products. In this respect, will attend
representatives of each EU state to present the gastronomic specificity
and variety. This action is strongly sustain by the Bucharest
representative embassies. Also, in this section we will be honored by
the presence of wine and beer producers / importers from EU.
European brands section
• this section will be included on the tasting area and has as objective to
present the most famous European brand’s history that are produced
by EU companies.
• each country stand will present one or more brands to define their food
tradition
• in this section will take place food presentation, tasting and brand
activation sustained by sale.
• the objective of this section is to increase the brand credibility, to
present the brand values and to compare with other similar products
on the market.
European wine and beer section
• this section will meet together the Romanian wine and beer importers
and producers, to create an image of all brands. The section will be
sustained by products presentation offered by specialists and tastings.
• This section wants to help the public learn about alcohol, and how
these are associated with a cooking type, and why not, how all these
can be used at cooking.
• In the European Union there are 5000 beer types, 3000 coming oly
from Belgium. Countries as Netherland, Denmark, Germany, Czech
Republic and even Romania can be proud of their various types of beer.
event structure
indoor
• exhibitor stands
– stands for every state member of the EU. Every state will have the right to present
food products and traditional ones, electronics, traditional cooking books.
– each state can invite in the stand traditional restaurants to represent their country
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demonstration area
– each stand will present a traditional recipe to the public
– cooking demonstrations offered by the most famous chefs from Romania – Horian
Varlan , Antonio Pasarelli.
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seminars
– the seminars have an educational goal and show how EU protect the traditional
products and provide food safety in the European community.
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playground
– the children can participate accompanied by their parents and will have a special area
were they can play, draw, and learn how to cook. This project is supported by Good
Food and Pomello magazines.
indoor
exhibitors area
demonstration area
seminars area
children area
event structure
outdoor
• European picnic area
– this is the area where participants will prepare the traditional
products from different EU countries in big quantities for the public
sale
• terraces / restaurants area
– around the indoor location will have this 1000m area for traditional
restaurants – sale specialties to the public
• concerts area
– each state can invite a band to present traditional music from their
country to the public
outdoor
European picnic area
terraces area
concerts area
location
location plan
media support
media
TV
• 75 TV spots – TVR1 / 30 sec
• 100 TV spots - TVR2 / 30 sec
• 100 TV spots - TVR Cultural / 30 sec
• 4 TV shows - Cuisine – on Euforia TV - event presentation
Radio
• 60 radio spots - Kiss FM / 30-40 sec
Press
• 5 print ads - 1/1 Zile si Nopti magazine – 45,000 copies
• 1 print ad - 1/1 Good Food magazine + PR after event
• 1 print ad - 1/1 - Vinul.ro
• 1 print ad - 1/1 - Horeca Romania
• PR and print ads – Jurnalul National si Jurnalul de bucatarie
newspapers
media
Online
• www.CanCan.ro - 150.000
• www.culinar.ro
• www.gastromedia.ro
• www.port.ro
• www.metropotam.ro
• www.roportal.ro
OOH
• 6 TV screens / Bucharest / 2 weeks, 10 sec spot at each 3 minutes
OOH – at the location
– posters - 10 000 copies / 50 x 70
– leaflets - 100 000 copies/ A5
– banners 6 pieces / close to the event
PR
• official opening
– Press conference – September, 24 / 10.30
– speakers:
• European Commissioner for Agriculture – Dacian Ciolos
• European Parliament members
• Romanian parliament members
• Veterinary health authority members
• Department of Bucharest public health
• press Interviews
• TV interviews
sponsorship
possible actions on BFF
• product presentations
• recipes with sponsor products
• tastings
• public contests
• tasting - focus groups
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sale products and food
• new contracts
• product launches
platinum package
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12m stand in the country of origin
demonstrations / tastings / indoor-outdoor
distribution - promotional materials
products sale
products used on the event recipes
self contests
logo insert on all the event materials: TV spot, radio spot, print ads, TV screens, online,
posters, banners, leaflets, flags
sponsor nomination on radio spot
sponsor logo on TV spot
5 banners / roll up
7 product presentations / recipe in the central area of the event
platinum sponsor nomination in all DJ speeches
1 band access on the concert area
brand exclusivity on the product or sale area
brand activation campaigns
PLATINUM PACKAGE COST= 17,000EURO +VAT
gold package
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9m stand in the country of origin
demonstrations / tastings / indoor-outdoor
distribution - promotional materials
products sale
products used on the event recipes
self contests
logo insert on all the event materials: TV spot, print ads, TV screens, online, posters,
banners, leaflets, flags
sponsor logo on TV spot
4 banners / roll up
5 product presentations / recipe in the central area of the event
gold sponsor nomination in all DJ speeches
1 band access on the concert area
brand exclusivity on the product or sale area
brand activation campaigns
GOLD PACKAGE COST = 15,000EURO+VAT
silver package
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6m stand in the country of origin
demonstrations / tastings / indoor-outdoor
distribution - promotional materials
products sale
products used on the event recipes
self contests
logo insert on the event materials: print ads, TV screens, online, posters, banners, leaflets,
flags
4 banners / roll up
5 product presentations / recipe in the central area of the event
silver sponsor nomination in all DJ speeches
1 band access on the concert area
brand exclusivity on the product or sale area
brand activation campaigns
GOLD PACKAGE COST = 10,000EURO +VAT
outdoor package
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terrace/restaurant - outdoor
demonstrations / tastings – outdoor
distribution – promotional materials
products sale
1 banner / roll up
brand activation campaigns
COST PACHET OUTDOOR= 1,500EURO+VAT
Stand / 6mp
stand type – in the country of origin
standard decoration
package
cost / Euro
tastings
product presentations
distribution – promotional materials
1 table+2 chairs
sale (cash register)
500
30 minutes of product presentation
on the central area
product use on the event recipes
6 mp / 2x3m
contests
tastings
product presentations
distribution – promotional materials
sale (cash register)
6mp / 2x3m
1 table + 2 chairs
30 minutes of product presentation
on the central area
product use on the event recipes
contests
logo on BFF promotional materials:
posters, leaflets, banners
costs plus VAT
750
stand / 9mp
stand type – in the country of origin
standard decoration
package
cost / Euro
tastings
product presentations
distribution – promotional materials
sale (cash register)
1 table +2 chairs
30 minutes of product presentation on the central
area
1,500
product use on the event recipes
contests
3 product presentations x 30 minute in the central
area
9mp / 3x3m
1 banner at the location
tastings
product presentations
distribution – promotional materials
sale (cash register)
30 minutes of product presentation on the central
area
EXCLUSIVE PACKAGE 9mp / 3x3m
the product will be placed on 2 editions of Cuisine TV
show
product use on the event recipes
1 table + 2 chairs
contests
logo insert on TV spot
Sponsor nomination during the event
5 product presentations x 30 minute in the central
area
3 banners at the location
product exclusivity in the stand of the country of
origin
costs plus VAT
2,000
other packages
action
period
duration
cost / Euro
2 banners 3x4m
September, 24-26
permanent
200
4 banners 3x4m
September, 24-26
permanent
350
leaflets, brochures
September, 24-26
permanent
250
cooking books - sale
September, 24-26
permanent
350
September, 24-26
permanent
300
1 day
3 minutes x3 presentations
200
2 days
3 minutes x3 presentations
300
3 days
3 minutes x3 presentations
350
product association with famous chefs
1 day
1 presentation
350
recipe presentation – public tasting
1 day
1 presentation
350
Branding at the event location
Distribution - promotional materials
tasting
product tasting in the stand
product presentations
Product presentation – made by the DJ
Costs plus VAT
contact
Lucian Morteanu
[email protected]
004 0726 363 128
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