DONE BY : ELVIS RANJIT,
DURLAV SUBEDI,
TENZING SANGMO LAMA,
ZUNU GURUNG
CONTENTS
1. WHAT IS “SHERPA”?
2. TOWS ANAYLSIS OF “SHERPA”
3. SHERPA TARGET MARKET
4. CRITICAL SUCCESS FACTORS
5. ACKNOWLEDGEMENT
6. BIBLIOGRAPHY
7. QUESTION PAGE
WHAT IS ‘SHERPA’ ?
•
‘Sherpa’ is an internationally renown Nepalese brand which creates adventure gears that earns
the praise of the world's toughest high-altitude climbers.
•
It was inspired by sheer chance in 2003 and has expanded to 12 different countries all over the
world, including Nepal.
•
60% of their total sales in Nepal are foreigners and the rest 40% are the locals.
•
‘Sherpa’ offers outstanding outdoor clothing and gear (e.g. trekking, mountain climbing, hiking), a
line of base layers, travel clothing, shells and winter-worthy insulation.
TOWS ANALYSIS OF ‘SHERPA’
MACRO
Internal strengths
(S)
MICRO
 Outstanding quality
 Good brand image
 Goodwill of owner & company
 Experts with maximum experience &
knowledge (sherpas)
Internal weakness
(W)
 Pricing (high)
 Only winter gears
(limited range)
 Products not fashionable
External opportunities
(O)
External threats
(T)
 Launch new range of products for
other target markets
 Media promotion
 New technology can increase
sales
 Good corporate social
responsibilty (fund raised for
underprivileged sherpa children
of nepal)
 During recession, people might not be
able to afford their products
 Bad political situation hinders inflow of
tourists which might affect sales
 Limited market
 Inability to cope with new technology
SO
ST
•
•
Goodwill and CSR of the company
will attract good media and
customers.
New technology can improve the
quality and hence increasing
sales.
•
They can increase their market share by
launching a new more affordable range
of products.
With the experience that they have and
the new technology, they will be able to
create better products.
•
WO
•
With good CSR, customers would
ignore high price of the product
•
With new range of products &
media promotion, we can
overcome the unfashionable
products.
WT
•
•
If prices of the products are lowered,
then people can still afford even during
recession.
By creating more fashionable products,
we can eliminate the limited market
problem.
SHERPA’S TARGET MARKET




OUTDOOR ADVENTURERS
TREKKERS AROUND THE WORLD
MOUINTAINEERS
HIKERS
Local primary target market of ‘sherpa’
(trekkers, nepal)
Source: ekantipur.com
COMPETITORS FOUND IN NEPAL
LOCAL
INTERNATIONAL
SHERPA OUTDOORS
THE NORTH FACE
FAKE NORTH FACE (LOCAL)
HARD WEAR
BLACK YAK
CRITICAL SUCCESS FACTORS (CSF)
All the products of SHERPA
are of the best quality tested
by experienced Sherpas,
worn by many people
all over the world.
The name Sherpa got
renowned throughout the
world because of the Sherpa
mountaineers (e.g. Tenzing
Norbu Sherpa, Pasang Lhamu
Sherpa)
SUCCESS
Every Sherpa product sold,
helps raise funds for
underprivileged Sherpa
children of Nepal
(increased Goodwill)
Increasing inflow of trekking
tourists in Nepal increases
Sherpa’s sales.
Acknowledgment
•
•
Thank you Mr. Dipankar Sherpa for
your guidance!!!
•
•
Thank you Ang Phurba Sherpa
(Sherpa’s manager)
Thank you Mr. Birat Shrestha for
your instructions.
Thank you colleagues for listening to
us 
BIBLIOGRAPHY
Information
 Sherpa Adventure Gear Inc. (2013) About Us (Accessed on 30.10.2013)
http://www.sherpaadventuregear.co.uk/about-us-i1
 Uk essays (2013) Sherpa Adventure Gear. (Accessed on 29.10.2013)
http://www.ukessays.com/essays/history/sherpa-adventure-gear.php
 The Kathmandu Post (2012) Number of trekkers projected to rise 20 percent this year.
02.11.2012, (Accessed on 30.10.2013)
http://www.ekantipur.com/the-kathmandu-post/2012/11/02/money/number-of-trekkersprojected-to-rise-20-percent-this-year/241344.html
• Mind Tools (2013) Using the TOWS Matrix (Accessed on 30.10.2013)
http://www.mindtools.com/pages/article/newSTR_89.htm
Pictures
 Sherpa Adventure Gear (2013) [picture] At:
http://www.canadianoutdoorequipment.com/store/sherpa-adenture-gear.html (Accessed on
30.10.2013)
 Sherpa Adventure Gear Showroom (2013) [picture] At:
http://www.spacesnepal.com/2013G7.php (Accessed on 30.10.2013)
 Sherpa Adventure Gear (2013) [picture] At:
http://www.sherpaadventuregear.com/fw13-womens-khangri-alpine-series.html (Accessed on
30.10.2013)
INFOGRAPH