VOLUNTEER & LEARN 2013
BROCHURE TRAINING –
ALL DIVISIONS
TRAINING
OVERVIEW
• There are 3 sections
covering: Volunteering,
languages and learn a skill
• You’ll need audio for
the video
• Refer to the Volunteer
& Learn brochure as your
reference
VOLUNTEERING – EVERYTHING YOU NEED
TO KNOW IN A NUTSHELL
SNAPSHOT
• This is the 3rd edition of the Volunteer & Learn brochure
• Printed on recycled paper which looks and feels ‘green’
• Over 85 volunteer projects spanning 33 countries
• Short durations start from a day tour in Australia, 6 days in
Panama and 7 days to 3 months so that you can bolt on
adventure tours or sell a long trip dedicated to volunteering
• Extra weeks available for over 80% of projects
• Introducing ‘sports’ as a type of volunteer option
• 6 new volunteer suppliers joining STAy
• A great mix of ‘volunteering’ and ‘voluntouring’ available
• 25 culled from 2012 with fabulous development of 22 new
volunteer offerings
WHAT’S NEW IN THE BROCHURE?
Andres Ochoa (STA Travel US –
Panama Safe Drinking Water Project)
• NEW - Check out ‘Where does my money
go?’ to overcome sales barriers and answer
the nitty gritty question about where your
money goes.
• NEW - There’s an FAQ section for volunteers
• NEW - We’ve associated our STA Travel
supported projects throughout the brochure
and bring to life the stories about your fund
raising efforts and corporate social
responsibility initiatives in our company.
• We’ve removed the ‘Work & Travel’ section
• The design, tone and layout is consistent
with our STA Travel brand
• We’ve used more images of staff at the
volunteering projects to make it as authentic
and real as possible!
WHAT’S IMPROVED?
We’ve taken on board all point of sale,
product teams, customers and supplier
feedback to produce a leaner, price driven,
competitive and quality range of products
for 2013!
1st, 2nd, 3rd edition of Volunteering
brochures
- Correct trip codes
- No risk products that will cancel
- All established projects and vetted
- Short durations and extra weeks available
- Better itineraries
- Flying into major hub cities around the
world
- Quality projects with long term
sustainability
- More information on product pages to
help you sell these products
BROCHURE COMPARISON
Features
2012
2013
Page
152 + 4
112 + 4
Suppliers
17
21
Expansion
Volunteer, Work, Languages, Skill
Volunteer, Languages, Skill
Distribution
136,000 copies worldwide
106,600
# Projects
90
88
Volunteer/Voluntour
72 Volunteer/18 Voluntour
72 Volunteer/16 Voluntour
Target US ($)
$2.5 mil
$3.0 mil
Type
19 Children/22 Animals/4
Building/12 Communities/5 Do It
All/12 Conservation
24 Children/25 Animals/3 Building/14
Communities/6 Do It All/14
Conservation/2 Sports
New Projects
38 projects shorter duration, better
lead in prices
22 new projects
New destinations
Fiji, Uganda, Malawi, Mongolia,
Cambodia
Indonesia, Malaysia, Panama, North
America, Sri Lanka
Category
NEW: Building & Do it all
NEW: Sports
Product development
India, Kenya, South Africa, Vietnam,
Cambodia, Costa Rica, Ecuador
India, Indonesia, Malaysia, Namibia, Sri
Lanka, Vietnam Brazil, South Africa, North
America, Mexico, Costa Rica, Panama
NEW SUPPLIERS
We work with a total of 21 volunteer suppliers of which 6 are
new to STA Travel. These 6 new suppliers are set up in STAy
and are bookable in 1SOURCE. We’ve listed the countries
where they’ve got projects below.
• DiVo Dive Voluntourism (Bali, Indonesia)
• Destination Creators Asia (Ipoh, Malaysia)
• Buffalo Tours (Hanoi, Vietnam)
• BUNAC (Port Elizabeth, South Africa &
Catalina Island, USA)
• Earthwatch (Goiania, Brazil)
• Elephant Human Relations Aid (Windhoek,
Namibia)
Jessica Morris (STA Travel South Africa – Teach
Children in Fiji)
QUESTION:
Who are our 3 global preferred suppliers for
volunteering globally?
ANSWER:
NAME CHANGES
• Product name changes below for 2013
2013 – New Name
2012 – Old Name
Thai Beach and Volunteer
Island Conservation in Southern Thailand
Volunteer China Pandas
Project China – Pandas
Teach Children in New Delhi
Build a future for Indian Youth
The Kingdom Wildlife Sanctuary
Kingdom of the White Lion
Volunteer Tanzania and Safari
Project Tanzania and Safari
Volunteer Kenya and Safari
Project Kenya and Safari
Volunteer Cuzco Kids
Project Cuzco Kids
Volunteer Peru Amazon
Project Peru Amazon
Volunteer Brazil
Project Brazil
Volunteer Costa Rica
Project Costa Rica
Teach English in Costa Rica
Surf and Teach English in Costa Rica
Volunteer and teach children in Guatemala
Teach Life Skills in Antigua
WHERE CAN YOU VOLUNTEER?
WORK IT INTO YOUR SALES PITCH
• Don’t mention it at the end, do from the onset!
• Doing a RTW? Why not give back to some of
the beautiful places you are visiting while you’re
travelling.
• Ever travelled in a meaningful way?
• Check out our new Volunteer & Learn brochure
• Live like a local and stay with a local family
while helping in the surrounding local
communities
• Get up close to animals such as elephants,
orang-utans and trek jungles, swim in the ocean
while learning about marine conservation
• Our STA Travel staff have been on these trips
too!
• Globally we’ve sent over 2,000 travellers on
volunteer trips since 2010
Karis Beattie & Jo Devlin (STA Travel UK –
Camp Ecuador)
BACKGROUND CHECKS
Don’t panic! A Criminal Background Check might sound
daunting to organise but if you follow our advice below you
can ensure your customer knows what to do before they go.
• All G Adventures (Planeterra) and Global Vision
International (GVI) children programmes require a
background check and a letter of reference before travel
• Selected STAy suppliers also require travellers to do a
background check
• The purpose is to protect children from harm and danger.
It’s a serious issue so don’t let is slide!
• Allow 6 – 8 weeks for background checks to by process by
local authorities
• If someone is travelling within 30 days of departure A
‘Subject Access’ or ‘Police Check’ is possible, however you
must check with the relevant supplier before advising your
customer.
• Should this not be completed before arriving to the project,
your customer may not be able to participate in the
programme.
Eric Tal (STA Travel US – Teach
Children in Kenya)
THE TOP 10 SELLERS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Thai Elephant Conservation, 7 Days – G Adventures (24% commission)
Sherpa
Help for Orphans in Cape Town, 7 days to 3 months – You2Africa (25%
commission) 1SOURCE
The Kingdom Wildlife Sanctuary, 15 days, The Kingdom Wildlife Sanctuary
(25% commission) 1SOURCE
Camp Kenya, 2 weeks to 1 month – Camps International (20% commission)
1SOURCE
Experience Borneo & Conserve Orang-utans, 14 Days – The Great Projects
(20% commission) 1SOURCE
Teaching Children in Cambodia, 14 Days – G Adventures (24% commission)
Sherpa
Volunteer China Pandas, 14 Days, G Adventures (24% commission) Sherpa
Meaningful Thailand Experience, 21 Days – Educational Travel Centre (20%
commission) 1SOURCE
Volunteer Costa Rica, 15 Days, G Adventures (24% commission) Sherpa
Teach Children in Fiji, 14 Days – Global Vision International (20%
commission) 1SOURCE
QUESTION:
What is the difference between a ‘Volunteering’ and
‘Voluntouring’ product?
ANSWER:
• Volunteering is generally located in
1 destination
• The day consists solely or mainly on
volunteer activities
• You get really stuck into the project
• Lots of different options from 1
week to 3 months
• Voluntours are a mix between
volunteering and touring.
• Your customer get to visit lots of
different places.
• Short volunteering placements
throughout the trip.
• Tour aspects take a large part of the
trip
• Great for someone who wants to
mix a bit of volunteering with a
tour option on their trip
QUESTION:
What are the 7 types of volunteering programmes
we offer?
ANSWER:
There are 7 types of volunteering programmes we offer
below. Use these logos to help identify the type of project
your customer wants to do in the brochure.
OVERCOME BARRIERS
• Break the price down ‘per day’ and it’ll
sound more reasonable when you look at
it from this point of view with it’s
inclusions.
• Don’t assume they don’t want it!
Customer’s don’t come in and ask for a
tour so offer it from the onset.
• If your customer doesn’t want to do it
independantly, then offer the ‘voluntour’.
It’s a taste of volunteering and touring.
See the sights and also give back.
• Location, location! Choose off beaten or
projects in hub cities.
Rebecca Noble (STA Travel NZ - Thai Elephant
Conservation project)
QUESTION:
Where do you book volunteering products in the brochure?
WHERE TO BOOK?
SHERPA
1SOURCE
VODKATRAIN
If you see a trip code
starting with ‘GA’, drop
the prefix and search for
this on Sherpa. These are
G Adventures
(Planeterra) product. You
can also search by name
in Sherpa.
If you see a trip code
starting with ‘STA’ drop
the prefix and search for
the 6-letter code in STAy.
This is bookable in
1SOURCE. GVI and Camps
will have ‘STAGVI’ or
‘STACAM’ to help you
recognise the supplier.
Only ‘Project
Vodkatrain’ is bookable
outside Sherpa and
1SOURCE. Log into
Vodkatrain’s B2B
website and search for
trip code ‘ME’
LANGUAGE – EVERYTHING YOU NEED TO
KNOW IN A NUTSHELL
WHY SELL A LANGUAGE PRODUCT?
• Languages can boost your
customers CV
• It demonstrates their
independence when travelling alone
• A few days or weeks makes a
massive difference to your customers
experience when conversing with the
locals in country
• It’s the best way to live like a local
• Get your customers prepared so
that they feel that they’ve got the
most out of their experience in a
new country
FAST FACTS: LANGUAGES
• Preferred supplier is ‘Globostudy’
• Lead in prices include accommodation as well as lessons, so
great value for money!
• With 200 schools across 20 countries
• Various course options for different levels with varied hours
of study per week
• Highly qualified teachers
• Learn Spanish, Portuguese, French, Italian, German, Thai,
Hindi, Chinese & Japanese
• Bookings made on the website is ‘on request’
30+ courses
9 languages
Durations from 1 – 48 weeks
15% commission
Minimum age 18 years old
Choose from ‘homestay’ or ‘apartment
LEARN A SKILL – EVERYTHING YOU NEED
TO KNOW IN A NUTSHELL
WHY SELL LEARN A SKILL PRODUCTS?
• Boost your customers CV
• Give them a taste of
something different
• Help customers break up their
itinerary#
• It gives your customers a new
skill such as diving, surfing,
become a qualified game
ranger…
• Your customers get a
certificate after they’ve
completed the course
FAST FACTS: LEARN A SKILL
• Bookable in STAy – 1SOURCE
• Look out for the ‘certification’ logo
• Spanning 6 countries: Australia, South Africa, Thailand,
Ecuador, Fiji, New Zealand
• Commission between 15 – 25%
• Teach English as a Foreign Language (TEFL) with i-to-i
bookable via their B2B website (UK, AU, US division only)
Learn to surf
Learn to dive
Learn to be a surf instructor
Learn to sail
Learn to kite surf
Learn to be a game ranger
GET INSPIRED –
CHECK OUT THIS VIDEO