Enterprise Journalism
Review

Lead
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Nutgraph

Quote

Background Information (1,2,3,etc)
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Kicker
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Secondary Information

Three-part edit (Does it make sense, can it be shortened, AP Style and Grammar)
Grammar issues
In-text citation
Quotes
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For news stories, simply state where you got the
information inside the body of the story.

Only place marks around what was actually
said.

Do not use parentheses. Ever.

Direct quotes are only used for information
directly taken from a person or physical source

Comma inside quote.
Examples: According to a report in the New York
Times
According to a story posted on MSNBC.com
Jones was killed instantly, according to a Sanford
Police press release.
Examples: “This is an ongoing investigation,” said
Davis.
“I think so,” said Robinson, a freshman majoring in
accounting. “It depends on how thing are at the
time.”
Enterprise Journalism
Defined


Stories based entirely or almost
entirely upon the research of an
individual journalist.
The journalists develops an idea for
a story – based upon an observation,
tip or fact – then begins process of
reporting and writing story.
Process

Same as any other story. Difference
is, no one is telling you what to do.

Longer, more in-depth enterprise
pieces may be called investigative
journalism.
Examples of Enterprise Journalism

Update on a project or proposal (building, new major, etc.).

Story on new hire.

Story looking into a new show or fashion line.

Piece on instances of racism within a police department.

Story on a person’s triumph over drug abuse.
Sidebar
Defined

A sidebar is a shorter companion piece
to a larger story.

In newspapers or magazines, they
generally run next to or near the main
piece.


Examples

Sidebar on an injury suffered by a
player during a game.

Sidebar on a minor vote passed
during a meeting.
In broadcast, they run after the main
piece.

Sidebar on the opening act of a
concert.
Sidebars are useful when a reporter
has information that, while relevant,
may not fit within a main piece.

Sidebar on new menu changes for a
story about a restaurant chain.
No Excuses

Stories are out there. You just have to make the effort to find them.

Think about something you have observed.

Think about something you have heard happening elsewhere. Is that
applicable locally?

Think about a disturbing statistic you learned. Does that have any relevance
to the local community?

Follow-up on gossip.