NICOLE KWON CONCEPTS
Summer 2013
INTERNSHIP
Taira Hernandez
NICOLE’S BIG START
Nicole moved from New York to start a new era of boutique’s in
Dallas. Her cool vibe and unique fashion sense has created a
buzz in West Village. The layout, the brands, exclusive lines, and
her own fashion line says New York all over it. She went to school
in London and moved to New York working as a assistant
designer.
ACHIEVEMENTS
 Only open 9 months she has been published in several
editorials, launched an online website, and this month was
nominated “best boutique” by D Magazine
INTERNSHIP PROJECTS
 Project: Launching e -commerce website: Nicole assigned me
as the supervisor of making sure the website launch is as
quick and accurate as possible. I was trained on how to use
Shopify.com that allows for small boutiques to create an e commerce website. I helped with the photos, inventory,
pricing, photo shoots categorization, and layout of the
website.
 VISIT THE SITE http://nicolekwon.com/
INTERNSHIP PROJECTS
 Project: Creating new social media: My second project
assigned by Nicole was to update and manage all social
media. When I started working there she had only
communicated with customers via e -mail and newsletters. She
does have a Facebook page but it was very minimalistic and
not constantly updated. This project allowed me to notice
customer trends and what reached out to customers the
fastest.
 Updated: Instagram, Pinterest, Facebook, Twitter
VISUALS AND E-COMMERCE
Learning Experience: E-commerce, Photoshop,
styling, visual planning, new software, and social
media, and mostly sales and knowledge of luxury
products.
COMPANY ASSESSMENT
 Strengths:
 Exclusive product variety
 Prior knowledge and design makes her familiar with current
trends and best styles for women and men
 The layout of her store is another strength it’s very New York
feel and a lot of people like the shopping experience.
 Nicole is always in the boutique allowing customers to engage
in a relationship with Nicole and this keeps them more loyal
to her store.
 Online website and will create a boost in sales.
COMPANY ASSESSMENT
 Weakness:
 Lack of responsibility she gives to other employees. She takes
on too many responsibilities and it can overwhelm herself.
 Lack of advertising leads to slow traf fic during the day and
not everyone wants to buy the most expensive things in the
store.
 Pays her employees more she will get more initiative to sale
luxury items. D
 Doesn’t want too many publications because she is scared
that other boutiques will want to use her exclusive lines in
their stores.
WHAT I LEARNED
 The most rewarding experience was being able to be apart of
her website launch and getting familiar with all the work that
goes into it. I also got a lot of sales experience. I have worked
in retail but not with luxury products and the consumers and
way you approach those customers are extremely dif ferent. I
have an extensive curiosity for exclusive lines and more
product knowledge.
CAREER POTENTIAL
 As for my future with the company I have decided to take a
dif ferent route. I’m moving to California but if I wasn’t I would
consider working with Nicole. I can see the boutique having a
very bright future if she can continue relating to her
consumers wants and keeping exclusive lines in the store.
INTERNSHIP HERE
 IF YOU WANT TO.. gain
knowledge in luxury goods
and just overall product
knowledge this would be a
good fit for you. If they have
no sales experience this
internship would help them
gain all the experience and
really focus on luxury goods
which a lot of students
haven’t had the pleasure of
selling and learning to make
high commission of f their
sales.