James “Logan” Howlett
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Born with abilities
• Realized when he killed Thomas Logan for killing his father, John
Howlett
• Powers
• Regenerative Healing Facto (Accelerated
healing)
• Immunity to disease, poisons and drugs
• Superhuman senses, strength, stamina,
agility, reflexes,
• Delayed Aging
• Member of “X-men"
Bone Claws
• Most well known aspect
• six retractable 12-inch long bone claws
• Can release claws through knuckles
Weaknesses
• Muramasa Blade- Blade that can dramatically decrease
Wolverine’s superhuman healing ability.
• Sense of hearing can be taken advantage of by making loud
noises.
• Severe Spinal injury can hurt him
Demographics
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Male
Born in 1882 Height: 5’3”
Weight: 300 lbs (metal weighs 105 lbs)
Privately tutored as child
Divorced (Had married Itsu)
Geographics
• Location: Alberta, Canada
Psychographics
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Loner
Strong sense of personal honor
Animal-like
Fearless, brave, dangerous
Trusts few people
How am I similar/different?
• No claws or superpowers
• Not as dangerous or fearless
Rights
• Owned by Marvel Worldwide, Inc.
Previous Marketing
• Positive light- fights bad people
• Film- main character
in “X-men”
• Video games
Future Marketing
• New Product- “Wolverine Knives”
• Knives that attach to the hand
• Allows families to have fun at the dinner table
• Fast and easy cutting of food
• Geographic- anywhere the comic has been sold
• Psychographics• Like comic books/films
• Dangerous/takes risks
• Demographics
• Male
• Young
• Any race, location, or economic status
Target Audience
The target audience of this
product would be primarily
young males of any race,
location or economic status
who are fans of comic books.
The product appeals to the
children so they can convince
their parents to buy it. The
product would also target
chefs who could use it to dice
six times the amount of
vegetables very fast without
having to hold the knife.
Marketing the Product
• Spokesperson: Brian Dawkins (nickname is Weapon X)