BASIC FASHION AND BUSINESS CONCEPTS
Chapter 1
The Meaning of Clothing and Fashion

FASHION REVIEW
1. Clothing provides protection to the human body from four main categories. Name these and give one example of each.

Weather coats gloves long underwear wide-brimmed hats windbreakers water-repellent jackets

shoes space suits sterile gloves face masks

hard hats safety goggles protective helmets gloves pads special shoes and boots

body shields suits of armor army helmets camouflaged fabric bulletproof vests reflective vests/jackets

FASHION REVIEW
2. How does adornment fulfill psychological needs?

Attractive decoration of the body provides a psychological feeling of well-being.

FASHION REVIEW
3. How does identification fulfill psychological needs?

When people dress like others of a group, clothing fulfills the need to belong.

FASHION REVIEW
4. Why are dress codes often used by schools and businesses?

Besides achieving group identity, the clothes help the group members maintain a certain discipline of behavior.

FASHION REVIEW
5. What molds a society’s standards of decency toward how people cover their bodies?

The culture and social system

FASHION REVIEW
6. Give three examples of clothing items or features that give people higher status in our society?

Fur coats
Expensive jewelry
Designer labels
Service sripes
School letter

FASHION REVIEW
7. Explain how a person’s values and attitudes affect the selection of certain clothes.

They are the basis of a person’s decisions, lifestyles, code of ethics, and feelings or reactions.

FASHION REVIEW
8. Explain how conformity versus individuality affects the selection of certain clothes.

Peer group pressure encourages people to conform and to gain a feeling of belonging. On the other hand, people also communicate their individuality by using selfexpression in their clothing.

FASHION REVIEW
9. Explain how personality traits affect the selection of certain clothes.

Personality traits affect the amount of decoration, comfort, economy, and other factors in peoples’ clothing choices.

FASHION REVIEW
10. Give an example of a clothing need versus a clothing want.

Student response

FASHION REVIEW
11. In what ways is fashion an art? In what ways is fashion a science?

As an art, fashion thrives on creative, innovative, forwardthinking ideas. As a science, fashion uses chemistry and technology to design, massproduce, distribute, and sell fashion goods.

FASHION REVIEW
12. Explain the statement, “for individuals, fashion is both highly personal and very public.”

Personal fashion choices are a result of individual responses, yet can be constantly seen outwardly by others.

FASHION REVIEW
13. Explain why clothing tends to look “perkier” during prosperous times.

Styles are often brighter and more adventurous in good times, since people are willing to try new, different fashions.

FASHION REVIEW
14. Why are some styles said to be “homogenized”?

They are produced in such large quantities and accepted by such a mass of people that they all seem to be alike.

FASHION REVIEW
15. Describe a current fashion.

Student response.

FASHION REVIEW
16. Explain why avant-garde clothes are not considered to be fashions of the times.

They are too unconventional and startling to be considered fashions.

FASHION REVIEW
17. Give three examples of classic garments.

Student response.

FASHION REVIEW
18. What does “good taste” in fashion mean?

Good taste in fashion is often considered to be a well-designed outfit with fashion acceptance worn by someone on whom it looks appropriate.

ASSIGNMENT # 1
1. Add the 24 Chapter 1 fashion terms to quizlet.
2. Heading: Fashion Marketing Chapter 1 The Meaning of Clothing and Fashion
3. Twenty-four terms plus definitions.
4. Print a copy of terms for a daily grade.
5. Take a pre-test; all multiple choice questions; all 24 terms; daily grade.

ASSIGNMENT # 2
1960
1970
1980
1990
2000
2010
Prepare a timeline/chart of fashion throughout the decades starting with the “Roarin’ 20’s.”
Decade Visual Socio-Economic
Factors/Influences
Fashion
Trends
1920
1930
1940
1950

ASSIGNMENT #3