Global and Regional Perspectives:
Tumblr
United States vs. France
&
New York vs. Georgia
BY: ZONTWELL HUDSON AND TANZANIA
PARTRIDGE
WING LEE | PERSPECTIVE 2730
What is Tumblr?
 Tumblr is a micro blogging platform and social
network website founded by David Karp and owned
by Yahoo! Inc .
 The service allows users to post multimedia and
other content to a short-form blog.
How popular is Tumblr?
 3.8% of the Tumblr users come from France as it is
the 19th most popular site in France.
 Tumblr is the 18th most popular site in the USA
Why do people use Tumblr?
 People use Tumblr to upload blogs of what they do in
their daily lives, post pictures, and post videos.
 Most of the posts are quotes that they find
meaningful or funny, or just general things the user
like.
Whose pictures are more popular? USA or
France?
 France Tumblr users post things about France such
as the multi-colored macaroons, the Eiffel tower,
Monte Carlo, Versailles, etc.
 People in the U.S. use Tumblr as a variety of
different sources including political campaigns.
In the US | GA vs NY
 The Tumblr headquarters are located in the New
York, and much of what goes on there are mostly
things to either improve or protect Tumblr.
 In Georgia, Tumblr users use the site as a marketing
tool. Much of which are things that deal with
political movements.
Conclusion
 The U.S. Tumblr may have more users than France,
but the French blogs on Tumblr are more popular
than the U.S. blogs.
 With New York being the headquarters of Tumblr,
and Georgia being used as a marketing tool, you can
see that Tumblr is used very differently across states.
Sources
 http://en.wikipedia.org/wiki/Tumblr
 http://www.tumblr.com/tagged/kendrick-johnson
 http://dealbook.nytimes.com/2013/11/12/for-tumblrs
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young-founder-education-in-wall-streets-ways/?_r=0
http://www.stuff.co.nz/lifestyle/wellbeing/9409843/The-horrifying-world-ofonline-fat-shaming
www.tumblr.com/about
http://thoughtcatalog.com/jenniferobrien/2011/06/things-tumblr-users-like-to-post/
http://www.appappeal.com/maps/tumblr