Q.1 How long is the
Buss 2 exam?
a) 75 mins
b) 90 mins
C) 60 mins
Q.2 What is the total
mark allocation for Buss
2?
a) 80 marks
b) 60 marks
C) 90 marks
Q3 What is the weighting of
Buss 2 as part of the AS
qualification?
a) 60% of AS
b) 50% of AS
Q4. Write down the exam
skills you will need to
demonstrate in your AS
exam?
Q 5/6 How many extended
questions are there in Section A
and Section B (more than 10
marks)?
a) Two in
section A and
two in
Section B
b) Two in
section A and
three in
section B
Examiners Tip
Buss 2 consists of two
different case studies,
looking a two completely
different businesses. Time
management is crucial.
1. Manage your time in terms
of a mark per minute to stay
on track
2. This will give you 10 minutes
reading and planning time
True
A question worth 11 marks or more
requires you to evaluate
A question with the word examine
in it requires you to analyse
A question with the word, explain
in requires you to analyse
In the extended questions, 5 marks
are available for evaluation
False
What’s the connection?
• Different students provided
with different ‘what’s the
connections’
Stepping Stones
• Different students provided
with connections that are
closer or further apart
(clustering)
School Challenge!!
• Weaker students provided
with a ‘middle’ connection
to help bridge the gap
One consequence to Doyles of using financial incentives to motivate the
sales staff is:
Step 1
is that it could lead to the sales staff giving better customer service because
Step 2
they will receive a financial reward depending on the level of service that
they give to the customers within Doyles. This could therefore
Step 3
lead to a reduction in customer complaints which increased by 91.2%
between 2011 and 2012. In turn
Step 4
this could lead to an improvement in Doyles reputation as well as an
increase in the amount of customers prepared to shop at Doyles. This is
crucial to Doyles because
Step 5
they have seen sales decline due to an increase in competition and
therefore any improvement that they can make within the business will help
to halt this decline.
Competitiveness
Examiners Tip
Key theme for Buss 2 is
how a business can be
managed in order to make
it more competitive.
1. Strategies to improve
competitiveness?
2. Make judgments on
whether you feel the
business has improved it’s
competitiveness
3. Factors that could influence
a firm’s competitiveness
Question 1 – Outline how we can JUDGE how competitive SAFC is?
How could you measure competitiveness? What would you look at?
1 League Position
2 Revenue
3 Attendance
Question 2 – Outline 3 different ways in which SAFC could improve
its competitiveness
1 Invest in better players
2
Change the manager
3
Invest in the stadium/ training facilities
Question 3 – Choose ONE of your suggestions. Explain HOW/ WHY
this would improve the competitiveness of SAFC
One way in which SAFC could improve their competitiveness is
to invest in new and better players. Better players could
contribute to better performances on the pitch and an improved
league position therefore improving the teams ability to
compete within the Premier League . In turn, this could lead to
increased attendances and other revenue opportunities further
strengthening their competitive position
The Final Activity
Insert Video
Exam Style Question
Question 1 – Examine TWO factors that have influenced the
competitiveness of McVitie’s Jaffa Cakes (8 marks)
1
Extensive marketing as the original and the best
2
Large amounts of money have been invested in technology
Question 2 – Outline and explain ONE further strategy that
McVitie’s could employ to increase the competitiveness of its Jaffa
Cakes
One further strategy that McVitie’s could employ to increase their
competitiveness is to increase their capacity utilisation. McVitie’s currently
has 13% spare capacity.
Increasing their capacity utilisation will reduce their unit costs increasing the
contribution per unit which in turn will increase their competitive position
Final Tip
Revise
Revise
Revise
Download all of today’s
resources, including
suggested answers from
www.tutor2u.net/buss2.pdf
Get help from fellow
students, teachers and
tutor2u on Twitter:
#buss2
@tutor2u
Good luck
and safe
journey
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