ADVERTORIALS
CREATING SUCCESSFUL CAMPAIGNS IN
NON-TRADITIONAL ADVERTISING SPACE
WHAT IS AN
ADVERTORIAL?
Advertorials are a form of advertising that mimic editorial content but are
sponsored by, or even written by a local business.
Advertorials are marked as advertisements but otherwise do not differ in
tone or quality from the other content on the site.
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WHEN DOES AN
ADVERTORIAL WORK?
Before selling an advertorial, please ask yourself the following questions:
•Is this content I would put on this site, even if it were not sold?
•Is the content interesting, relevant, rich, innovative, informative, fun?
•Does the advertorial showcase the client and the product/service
naturally?
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ADVERTORIAL
EXAMPLE
•Bloomington sold an advertorial to a local meat shop. It included a weekly short video posted on the web site that
demonstrated a grilling tip. A “featured” meat that was on sale or available at the store that week was included in the
video to showcase the client’s product.
•Here are the topics:
•1 - Gourmet Burgers and Brats
•2 - Dry Rubs
•3 - Marinades
•4 - Father's Day Ideas
•5 - The Bacon Bomb
•6 - Ribs (Different kinds, tips on cooking them)
•7 - Hot Dogs (these aren't your normal hot dogs)
•8 - Sides (More than just a meat shop, he's a full deli too)
•9 - Charcoal vs Gas
•10 - Specialty Items (He has a bunch of local products that are hard to find)
•11 - Beer Can Chicken
•12 - Roasts
•13 - Seafood
•14 - Bacon (Better selection than your corner grocery store)
•15 - Use A Meat Thermometer
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The advertorial package includes:
• Set number of posts featuring or
written by client
• Post featured in the blog loop
and/or DL
• Can be text, video or a
combination
• Can be posted to
Facebook/Twitter for additional
cost
Pricing:
$400 station/week
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