MEMBERSHIP ENGAGEMENT
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YOUR TAKE-AWAYS
AT END OF DAY YOU WILL/HAVE/KNOW:
Experienced a Membership Survey
Understand the Survey
Contributed to the Questionnaire
Started Action Plans
How to Analyze the Survey Results
Laughed and Learned
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GROUP EXERCISE PROCESS
•
•
•
Each table is a group
Elect a Leader, Recorder and Timekeeper
Leaders prepare to REPORT on your findings
•
Hand in your pages
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MEMBERSHIP ENGAGEMENT
Definition: Employee
Engagement is a measure
of an employee's positive
or negative emotional
attachment to their job,
colleagues and
organization that
profoundly influences their
willingness to perform at
work
Member Engagement is a
measure of a member’s
positive or negative
emotional attachment to
their Club, colleagues and
organization (RI) that
profoundly influences their
willingness to contribute
and remain within the
Club.
ORIGIN: Early 17th century (in the general sense 'a legal or moral obligation'): French, from engager 'to pledge'
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WHY IS ENGAGEMENT IMPORTANT?
GROUP EXERCISE – 10 minutes in your Group
to come up with two reasons why
Engagement is Important in your Club.
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WHY IS ENGAGEMENT IMPORTANT?
Engaged employees are 87% less likely to
leave the organization than the disengaged.
(Source: Driving performance and retention through employee
engagement. Corporate Leadership Council)
Study of 23,910 business units compared top
quartile and bottom quartile engagement
scores and found that those in the bottom
quartile averaged 31% – 51% more employee
turnover. (Source: Gallup Q12 Meta-Analysis, Gallup)
Source: Kevin Kruse, Why Employee Engagement? (These 28 Research
Studies Prove the Benefits)Forbes Magazine, 09.04 2012.
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WHY A SURVEY?

TAKE TEMPERATURE OF MEMBERSHIP
OBJECTIVE MEASURE VS OPINION
 WE MEASURE ATTENDANCE, WHY NOT ENGAGEMENT?

BENCHMARKING – TRENDS AND ISSUES
 MONITOR CONNECTION BETWEEN CLUB AND
INDIVIDUALS

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SURVEY BENEFITS

HELP MEMBERS RE-CONNECT TO ROTARY

FOSTER COMMUNICATION AND FEEDBACK WITHIN
THE MEMBERSHIP
HELP MEMBERS SELF-ASSESS ACTIVE MEMBERSHIP
 GAUGE THE LEVEL OF ENGAGEMENT OF MEMBERS
WITHIN THE CLUB
 GAUGE THE LEVEL OF MEMBERS’ SATISFACTION
WITH THE CLUB

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SURVEY METHOD
The MEMBER SURVEY will be set up on the
District web site.
Your Club members will access the web site
and take the survey.
Results will be emailed to the Membership
Committee Chair/Director
REQUIRES a set timeframe for conduct of the
survey – What should that be?
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SURVEY BEST PRACTISES
•
GET BUY-IN FROM MEMBERSHIP COMMITTEE AND
EXECUTIVE.
•
SET A PUBLICLY ANNOUNCED TARGET OF 90% OR
BETTER PARTICIPATION OF MEMBERS.
•
COMMUNICATE THE PURPOSE OF THE SURVEY AND THE
BENEFITS TO THE CLUB.
•
PLAN A 4-WEEK COMMUNICATION PLAN TO INFORM
MEMBERS OF THE DATES FOR THE SURVEY.
•
PROVIDE A QUICK SHOW AND TELL ABOUT HOW TO
TAKE THE SURVEY.
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THE SURVEY EXPERIENCE
GROUP EXERCISE – 10 minutes.
Use
your own computer/tablet OR one of the
additional computers here at the front of the
room.
Go
to the District 5050 web site. On the horizontal
navigation bar click MEMBERSHIP and scroll down
and click MEMBERSHIP/RETENTION RESOURCES,
then on the left column click: MEMBER SURVEY.
How do you feel about this experience? Good, bad?
Like it? Convenient?
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THE SURVEY QUESTIONNAIRE
GROUP EXERCISE – 15 minutes.
Review the Questions and discuss:
1.
What changes you would make (additions,
deletions, revisions)?
2.
What questions do you have about the
survey itself?
Remember this is an ENGAGEMENT Survey.
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LUNCH
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SURVEY PLANNING
PLAN - DO - REVIEW
PLAN
PLAN:
 Recognize Objectives
 Determine Key Tasks
DO:

Perform the function or task
REVIEW:
 Analyze results/evaluate
 Identify what you have learned
 Reflect on the outcomes
REVIEW
DO
PLAN:
 Plan changes
 Take action on what you have learned
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SURVEY PLANNING
THREE PHASES
1.
PRE-SURVEY
- Plan for it
2.
CONDUCT SURVEY
- Do it!
3.
POST-SURVEY
Analyze it
What to do with it
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SURVEY PLANNING
GROUP EXERCISE – 15 minutes.
Using the Action Plan Template, discuss and
decide what TASKS you will have to complete
for BOTH the Pre-SURVEY and actual SURVEY
CONDUCT phases.
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SURVEY PLANNING:
Pre & Conduct Phases
PRE-SURVEY KEY TASKS
CONDUCT KEY TASKS
1.
1.
2.
2.
3.
3.
4.
4.
5.
5
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POST-SURVEY PLANNING
GROUP EXERCISE – 15 minutes.
Using the Action Plan Template, discuss and
decide what TASKS you will have to complete
for the POST-SURVEY phase. This is a process
designed to implement the findings from the
survey.
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SURVEY PLANNING:
Post-Survey Phase
KEY TASKS
1.
2.
3.
4.
5.
6.
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SURVEY ANALYSIS
RESULTS:
I feel that my fellow Rotarians in the Club care about me as a person.
Answer Options
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Response
Percent
1.7%
3.4%
10.2%
55.9%
28.8%
answered question
skipped question
Response
Count
1
2
6
33
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59
0
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SURVEY ANALYSIS
BEST PRACTISES:
•
•
Review & Discuss for MAJOR Highlights
Identify CROSS-TABS that you need. Email me.
•
Engagement Factors:
My Rotary – How do you feel about your relationships within the Club?
• Organization – How do you feel about Rotary and your Club?
• Leadership – how satisfied are you with the leadership within the Club?
• Other Members – How do you feel about your fellow Rotarians in your
Club?
•
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SURVEY ANALYSIS
BEST PRACTISES:
• Review
COMMENTS and DO NOT
PUBLISH extant.
• Neutralize wording of Key COMMENTS
and include in presentation of results to
illustrate only.
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SURVEY ANALYSIS
BEST PRACTISES:
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CONCLUSION
CONTACT:
mikered@shaw.ca
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