
Section A : TWO questions about each of
the FIVE areas of exploration (2 + 4 marks):

Media Audiences & Products
Ownership, Control & Finance
Working Practices & Job Roles
Regulation & Ethical/Legal Constraints
New Technology

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Section B : FOUR 5 mark question based
upon an unseen stimulus and ONE 10 mark
synoptic question
How do your chosen industries identify
their audiences?
 Give one example of how your industries
target their audience effectively.
 How do the audience define how and
where the products are distributed?
 How are new technologies
revolutionising how products are
distributed in your industry?

Audience
panels and
focus groups
Merchandise,
gaming, film
posters –
advertising on
different
platforms
Viral advertising
– power of the
internet
How are your industries funded: publicly
or privately?
 Do companies within your industry have
one media interest or are they large
corporations with many sectors?
 Are there any arguments within your
industry between different companies
fighting for control of the market?
 Do issues with bias and media power
affect companies within your industry?

Private
ownership of
film
companies
Selling of BBC
Television centre
Rupert
Murdoch
and News
Corporation
What skills are needed to work in your
media industries?
 What career prospects are available to
people starting out in your industries?
 What specific roles are there in particular
companies that you have studied within
each of your industries?
 What job role would you want in your
industries and how would you apply?


Graduate Jobs in the Media Planning
and Buying Industry

Career Player Website

BBC Connect – Discover Media and
Technology
What are the regulatory bodies
associated with your industries?
 What specific regulation issues have
caused problems for companies within
your industry?
 What ethical or legal issues have caused
problems for companies within your case
studies?
 How does regulation in your industry
differ between different countries?

Examples of regulatory bodies and
ethical/legal issues they have dealt with
What impact does new technology
have on the type/quantity of products in
your case studies?
 How have your chosen industries taken
advantage of media convergence

(different media in one place e.g. smart phones)
 How
has the internet impacted your
chosen industries?

Magazine
Stands of the
Future





You will be given a text to read (likely to be
a newspaper article or webpage) relating
to an aspect of the media.
You will be asked to analyse the text and
give your own opinions of media industry
You will be able to use your knowledge and
understanding of Section A to help you
answer these FOUR FIVE MARK questions.
You should use examples from a wide
range of media.
The last question is a longer 10 MARK
synoptic task.
Microsoft Buy Skype
 TOWIE at the BAFTAs
 Facebook Facial Recognition
 PlayStation Hacking Problems


You should be aware of different
developments in the media over the last
few years and should have current
examples of media industries.

Microsoft Buy Skype

What other ‘ownership’ issues have been in the news recently?
Why are consumers interested in who owns media companies?

TOWIE at the BAFTAs


What does this video show us about UK audiences and Reality TV?
What are the current criticisms of Reality TV?

Facebook Facial Recognition



What privacy problems does this video highlight?
What are the benefits for the consumer for this software?










Section A:
Make it clear what industry you’re talking about.
Keep your responses short and succinct.
Be specific with your examples.
Mention particular companies within your chosen
industry.
Give examples of actual events that have
happened in your industry.
DO NOT BE VAGUE!
Section B:
Use the unseen material and reference it in your
answers.
Give examples from other similar texts and prove
that you have an extensive knowledge of the media