OPEN DAYS
11 – 13 SEPTEMBER
2014
Aisling Bremner
Head of Marketing and Domestic Recruitment
In March you told us what we
needed to do differently…
WE LISTENED
…Today we can update you on how we
are changing to address your needs
Word
ENGAGING WITH YOUNG PEOPLE AS EARLY AS
POSSIBLE
JUNIOR PROSPECTUS
OPEN DAYS AND EVENTS
DIGITAL
COMMUNICATIONS
• We will extend the highly popular Junior
Prospectus
• We will engage as actively as possible with
pupils from Year 10 onwards
• The Open Days model will be evolved to consider
including younger students to influence A-Level
decisions and career pathways earlier
• Maximise the information and impact at UCAS Events
to influence and support decision making earlier
• Will consider developing a Queen’s Event specifically
for younger age group
• Investing in Live Chat on our website and more
student focused social communities will open up
Queen’s in an informal way to engage a younger
audience
We want to
engage with
young people
much earlier so
that they make
the choices
which will
ensure they
can follow a
pathway which
fulfills their
true potential
and passions
EXPERIENCE QUEEN’S BEFORE THE FINAL
DECISION
TASTER DAYS
• Queen’s run a number of Taster events already and will
develop in the coming years a series of additional taster
lectures and programmes across all subjects to help
bring the academic experience to life for prospect
students
OPEN DAYS & QUEEN’S
EVENTS
• Open Day is key but model will be developed from
2015 onwards to make it as effective for as many
schools and young people as possible
• Queen’s Regional Events are planned for all Faculty
Open Day Events
• Virtual Open Days and campus tours will be developed
SUMMER SCHOOLS
• Headstart Engineering and Computers
residential summer school planned for Summer
2015 for Year 13
• If successful the Pilot will be rolled out by
Queen’s to other subject areas
We want to
ensure that
every young
person gets the
opportunity to
experience
Queen’s
campus,
facilities,
teaching style,
students and
academics
before they
make such an
important and
life changing
decision
EMBRACING TECHNOLOGY TO IMPROVE
SUPPORT AND INFORMATION
Digital Technology
Virtual Queen’s
Social Communication
• Queen’s website is being completely redeveloped to
support the information needs of prospect students
more effectively
• Live Chat – to students or academics
• Development of Prospect student App – what subjects,
what degree, what careers?
• Virtual Campus Tour
• Virtual Lectures
• Virtual Open Days
• Develop social community for prospect students to
engage together
• Developing a less formal and more accessible way to
communicate with Queen’s
• Blogs from current students and academics
While
technology will
never replace
face to face
communication
from Queen’s,
it will make
Queen’s staff
and students
more
accessible all
year round to
help you and
your students
COMMUNICATION
How can we keep up to
date with the latest news
and advice from Queen’s?
• Considering the reintroduction of Monthly Newsletter
from Queen’s
• Information packs and briefing for new teachers
• A range of employers are exhibiting at Open Day today
and will be present at all Queen’s Open Days going
forward
We and our students want
to speak to someone
directly
• One point of contact in Queen’s
• Buddy System for students from specific subjects
• Alumni and Students going back to schools
Queen’s need to
communicate in a more
personalised way
• Investment in systems which ensure that we
personalise communications and supply the most
useful information to all
• Digital and Face to Face communications will be more
tailored to audiences – Parents, Teachers and students
of different ages.
Nothing
replaces face to
face
communication
and speaking to
real people on
the other end
of the phone,
but we will
adapt to
respond more
quickly and
effectively to
your needs
CAREERS & EMPLOYMENT
Young people do not
understand all of the careers
that exist in today’s
continually evolving job
landscape
• A-Z Careers Directory
• What Career app in development
• A range of employers are exhibiting at Open Day today
and will be present at all Queen’s Open Days going
forward
Are Queen’s evolving their
course offerings to meet the
needs of employers on a
Global Stage?
• Employer Led Degrees – PWC and CITI
• Introducing International Business with Mandarin
• Interdisciplinarity
• Working in partnership with Industry – Employers Forum
Developing more rounded
Graduates
• Degree Plus
• Continued focus on placements, real life experience
and case studies and preparing young people for
employment is a commitment we make to our
students
• Queen’s provides young people with Global
placement, Career and further study opportunities
94% of
Queen’s
Graduates
are in
employment
or Further
Study
6months
after
Graduation
CRUCIAL ROLE OF PARENT’S
Parents need help understanding
• Development of A-Z Careers Directory – digital and hard
careers so that they can support
copy
their children and feel confident in • Meet the employers via Queen’s
their choices
Parents want a voice in this
important financial and life
changing decision for their child
• Introduction of Family Open Days
• Parents Events at Schools
• Regional Events
• AHSS – Belfast, Newry, Derry
• Development of Area Learning Networks and parents
role in this
Parent specific communications
• Development of Parents Guide Publication
• Plan to add Parents section on website
• Parents talks have been introduced at all open day
events
• Clear contact us route for Parents
An
investment
in Higher
Education is
a shared
family
decision
between
parents and
their children