• Part A: Principles and Functions of Management
•
•
•
•
•
•
•
•
Introduction to Management
Principles of Management
Business Environment
Planning
Organizing
Staffing
Directing
Controlling
16 marks
14 marks
20 marks
Total 50 marks
• Part B: Business Finance and Marketing
•
•
•
•
Financial Marketing
Financial Markets
Marketing Management
Consumer Protection
• Part C: Project Work
15 marks
15 marks
20 marks
Total 50 marks
QUESTION PAPER DESIGN
S.no
Typology of
questions
1.
Remembering
(Knowledge
based)
Very
Short
Short
Ans – I
Answer (3mark)
(1 mark)
2
1
Short Ans
Long
- II
Answer
(4 marks) (5marks)
1
1
Essay
type
(6marks)
-
Total
%
Mark weight
- age
14
17%
•Knowledge based questions refers to- simple recall questions,
to know specific facts, terms, concepts, principles or theories.
•The action verbs used under Knowledge domain are:•Enumerate
•Mention
•What is meant by
•State
•Give the meaning of
•List
•Discuss
•Identify
•Recite
S.no
Typology of
questions
2.
Understan
ding
(Compreh
ension)
Very
Short
Short
Long
Short
Ans –I
Ans - II answer
Answer (3mark) (4 mark) (5mark)
(1 mark)
2
2
1
-
Essay
type
(6mark)
Total
Mark
%
weightage
1
18
23%
Understanding domain familiarizes with the meaning and to
understand conceptually, interpret, compare, contrast information.
The action verbs used in Understanding domain are:➢Explain
➢Distinguish
➢Differentiate
S.no
Typology of
questions
Very
Short
Answer
(1 mark)
Short
Ans – I
(3mark)
Short
Long
Essay
Ans - II Answer
type
(4 mark) (5mark) (6mark)
3.
Applicat ion
2
1
1
1
4.
High
order
thinking
skills
2
1
2
-
Total
Mark
%
weightage
1
20
25%
1
19
24%
Application domain is concerned with the use of abstract information
in concrete situation, to apply knowledge to new situations, use given
content to interpret a situation, provide an example or solve a
problem.
Hots domain Analysis & synthesis – classify, compare, contrast or
differentiate between different pieces of information & organize
unique pieces of information from variety of sources.
S.no
Typology of
questions
Very
Short
Short
Long
Essay
Short
Ans – I
Ans - II Answer
type
Answer (3mark) (4 mark) (5mark) (6mark)
(1 mark)
5.
Evaluation
and multi
disciplinary
-
TOTAL - 2
Projects
(10 marks
each) 20
8*1=
8
Estimated
time
(in mins)
8
Total
Mark
%
weight
age
-
1
1
09
11%
(value
based)
5*3 = 6*4 = 3*5 = 3*6 = 80 (25) 100%
15
24
15
18 Project
(20)
20
50
37
50
165+15 min
for revision
APPLICATION BASED / HOTS / VALUE BASED
QUESTIONS

Nikita & Salman completed their MBA & started working
in a Multi national company at the same level. Both are
happy with their employer. Salman had the habit of
backbiting & wrong reporting about his colleagues to
impress his boss. All the employees in the organization
knew about it. At the time of performance appraisal the
performance of Nikita was judged better than Salman.
Even then their boss, Mohammad Sharif decided to
promote Salman stating that being a female Nikita will
not be able to handle the complications of a higher post.
Q1- Identify & explain the principle of management which
was not followed by this Multinational company (HOTS)
Ans- Principle of Equity. It implies that similar treatment is
assured to employees in similar positions. There should
not be any discrimination on the basis of gender,
religion etc.
OR
Q- Identify & explain the Fayol’s principle of management
which was not followed by this Multinational company
(Application based)
Value Based Question
Q- Identify the values which are being ignored in the
above situation.
Ans Gender Equality
 Inequality of rights for same work
 Good human behaviour- Salman had the habit of
backbiting
Q.1 Identify and explain limitation of planning discussed
in the above paragraph(APPLICATION BASED)
OR
Q.1 Identify and explain the limitation of Sigma Ltd.
discussed in the above para which is related to one of the
functions of management (HOTS)
Ans. Planning may not work in a dynamic environment.
The various forces of business like social, economic,
political, technological and legal keep on changing and
organizations have to adapt themselves to such changes
as create obstacles in the way of effective planning.
• With an aim to compete with its competitors,
Sigma Ltd. made its annual plan for ensuing year
on the assumption that the sales of its products
will rise in near future. Sigma Ltd. manufactures
1000 pens in a week with the help of existing
machine. But due to changes in technology a new
machine with low cost and more production was
launched in the market and the competitors
captured the market. Due to this Sigma Ltd. could
not achieve the objectives.

Dual Ltd. a leading manufacturer of iron & steel decided
to open up a branch in remote area in jharkhand so that
unemployed youth from rural areas could get same
opportunities as those in urban areas. This innovative
step has raised the standard of living of people in rural
areas .All children in these families are getting good
education & these families are also actively contributing
in the nation building through dedicated work.
(a) Identify the objective of management highlighted in the
above case.
(b) Identify & explain the principle of management
highlighted in the given case.

Chapters involved- Nature & significance of management
- Principles of management
Ans – a) social objectives
Providing basic amenities like schools , hospitals etc.
 Generating employment opportunities to disadvantaged
section of society.
b) Principle of equity – equal opportunities are
available for everyone to rise.

Unemployed youth from rural areas could get same
opportunities as those in urban areas.
Question
Sethi industries are facing lot of opposition due to less
payment of salaries to women workers as compared to
men workers for equal work.
(a) One of the objective of management is not followed
here. Name it
(b) Which dimension of business environment is violated
here?
(c) Identify the principle of management not followed
here.

Personal objectives- Management should satisfy
diverse needs of employees such as competitive
salary & perks.

Legal Environment as non compliance of laws of land
by paying less salary to female workers.

Principle of equity is violated here.
Question The production manager of a company assigned a target
of production of 1,000 T.V sets to 10 workers. They
decided to manufacture 100 sets each mutually. Among
them one worker fell sick. Other workers refused to
share his work among themselves & concentrated on
their individual target of production only. As a result the
target of 1000 T.V sets could not be achieved.
(a) Which characteristic of management is violated in the
above paragraph?
(b) Name & explain the principle of Fayol violated here.
Answer Characteristic “Management is a group activity” is
violated here. An organisation is a group of different
individuals who work together to achieve goals of an
organisation.

Subordination of individual interest to personal
interest- The interest of the organisation as a whole
must be given priority over the interest of the
individual employees.
Question Prakhar, a CEO of a company recommends uses
environment friendly methods in the manufacturing
process of a company to overcome negative impact of
political interference. He wanted to differentiate
between efficient & inefficient workers.

(a) At what level of management Prakhar is working?

(b) Which technique of taylor differentiate between
efficient worker & inefficient worker?

(c) Which dimension of environment prakhar wanted to
avoid by using environment friendly methods of
production?
Answer
Top Level of management

Differential piece wage system- It is a technique
which differentiates between efficient worker &
inefficient worker. It rewards the efficient workers &
motivates the less efficient workers to improve their
efficiency.

Political environment- to overcome negative impact
of political interference.
Exercise QuestionIndians mostly being vegetarian as per the studies of
KFC so it planned to introduce vegetarian rice meals
in the menu.
(a) Which characteristic of management is highlighted
here in the given statement?
(b) Name & explain the dimension of business
environment which is responsible for this step of
KFC.
Answer

Management is a dynamic function: as it adapts
itself to the changing environment. In order to be
successful Management must change itself to the
needs of the environment.

Social environment- It includes the social forces like
customs & traditions, Social trends, Society’s
expectations from business etc.

QuestionGeet, Vicky & Purab are good friends. They are thinking to
manufacture papers. They mutually decided that this
manufacturing unit to be set up in a rural area of bihar
where people have very few job opportunities & labour is
available at very low rates. They also decided not to sell
goods on credit.
(a) One of the function is highlighted in the given question.
Name it by quoting the line from the question.
(b) Name the type of plan highlighted in the question by
quoting the line from the question.
(c) Which type of organisation structure would you
recommend for manufacturing unit? State any two
reasons.
1. Planning function is highlighted in the given
question- They are thinking to manufacture papers.
They mutually decided that this manufacturing unit
will be set up in a rural area.
2. Policy- They also decided not to sell goods on credit.
3. Functional organisation structurea) Functional specialisation.
b) Minimises cost.

Ms Mamta is promoted to the post of Principal. Ruchika
and Amit are business studies teachers as well as good
friends. One day at lunch they were discussing about the
behavior of the newly appointed principal. The principal
sets the targets for the subject teachers without
discussing it with them. She firmly tells them that if the
task is not completed within given time period then strict
action will be taken against them. On the next day, one of
the teachers explains some problems to the Principal but
the Principal does not grasp the message due to some
reasons. At the end of the given time period, the
Principal has seen that few teachers could not complete
their task.

Name the source of recruitment which is used by
school’s management to fill the post of Principal by
quoting the line from the question.
(b) Identify the type of communication used by Ruchika
& Amit in the above question.
(c) Which style of Leadership is followed by Ms. Mamta?
(d) Name the type of communication barrier highlighted
in this question.
(e) Name the function of management & identify the
step in the process of this function which helped in
finding out that the actual performance of few teachers
is less than the planned performance.
a)
b)
c)
d)
e)
Internal source of recruitment.
Ms. Mamta is promoted to the post of Principal.
Informal communication.
Autocratic style of leadership-in which leader gives
orders & insists that they are obeyed. He
determines the policies for the groups without
consulting them.
Personal barrier of communication- If a superior
does not have confidence on the capability of the
subordinate.
Controlling function of management.
In an organization Leaders consult subordinates &
encourage them to participate in decision making
process in management meetings. But sometimes
message is not transmitted in the language
understandable to the employees. Sometimes certain
deviations are being recorded by the organization, but no
corrective action is being taken by the organization.



What is the style of leadership followed in the
organisation?
What type of communication barrier existed in the
organization?
Why no corrective action was taken by the company
despite of repeated reminders?
THANKS & REGARDS