Nike
Reem AlKhori
Sara AlAttiyah
Sara Jalal
• Bill Bowerman and Phil Knight
founded Nike on January 25, 1964 as
“Blue Ribbon Sports.” However, it
didn’t officially become “Nike, Inc.,”
until May 30, 1978.
Where was Nike’s first production site?
• The first production site of Nike was in Japan. It
began when Phillip Knights made a cold-call to
Onitsuka Co. in Japan trying to convince the
manufacturer of Tiger shoes to make him a
distributor of the Tiger shoes in the US. But
instead, when the first dozen shoes had arrived,
Knights sent them to Bowerman, a track and field
coach at the University of Oregon who previously
attempted to establish a footwear but was
ignored by the manufacturers, impressed,
Bowerman offered Knight to become his partner
and give his idea’s to Tiger.
What is the role of technology in Nike’s
global expansion?
• Nike seize opportunities in both MEDC and LEDC regions to
promote or advertise the brand by paying millions just to
put up billboards, create ad’s on television with famous
athletes wearing Nike and it grabbed people’s attention.
The ‘Just Do It’ motto is found in every corner you turn.
They update their latest advertisements on the latest
technology so that people wouldn’t feel like it’s old, and
would see it evolving with them. Nike teamed up with
Apple to monitor a person running, jogging or even power
walking and see their performance, which goes through a
radio in the Nike shoe and links to iPods. They partner or
make business deals with climate-friendly companies to
give Nike a better image to the public.
Sweatshops are either factories or
workshops where workers in LEDCs
work under poor, unhealthy and
unhygienic conditions to produce
clothing.
• The Nike
World Head
Office is
located in
One
Bowerman
Drive
Beaverton,
which is in
the US.
Countries Nike is located in
Argentina
Australia
Austria
Belgium
Bermuda
Brazil
Canada
Chile
Croatia
Cyprus
Czech Republic
Denmark
Finland
France
Germany
Greece
Hong Kong
Hungary
Indonesia
India
Ireland
Israel
Italy
Japan
Korea
Lebanon
Macau
Malaysia
Mexico
New Zealand
The Netherlands
Norway
People’s Republic of China
Philippines
Poland
Portugal
Russia
Singapore
Slovakia
Slovenia
South Africa
Spain
Sri Lanka
Sweden
Switzerland
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
Qatar
Uruguay
Vietnam
The main sites in the world, which are currently manufacturing
Nike products, are:
Pakistan
China
Vietnam
Indonesia
Taiwan
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Mexico - $3 per day in U.S. Funds!
Bangladesh $0.13 per hour in U.S. Funds
China - $0.44 per hour in U.S. Funds
Costa Rica - $2.38 per hour in U.S. Funds
Dominican Republic - $1.62 per hour in U.S. Funds
El Salvador - $1.38 per hour in U.S. Funds
Haiti - $0.49 per hour in U.S. Funds
Honduras - $1.31 per hour in U.S. Funds
Indonesia - $0.34 per hour in U.S. Funds
Nicaragua - $0.76 per hour in U.S. Funds
Vietnam - $0.26 per hour in U.S. Funds
But recently, after Nike has grabbed
attention from press, media, human
rights committee’s they have
enforced additional changes.
Indonesian workers can now receive
free health care, meals and increase
in their wages.
Why do you believe this global brand
has been successful while others have
not?
• They use famous athletes, target younger
audience and at that age people tend to want
to buy anything and everything they want,
especially if it’s a popular brand, they
advertise their products on different websites
that tend to catch the audience’s attention.
They tend to tell a story and focus on
people’s emotions and social issues,
such as handicapped and disabled
people as well as other problems, and
that is portrayed in their “Find Your
Greatness” commercials. They focus
majorly on football, which is the world’s
most preferred sport, and for that they
use some of the world’s best footballers.
Also, as technology has been increasing rapidly in
the world, Nike didn’t let that go unnoticed. In fact,
they always adopt the latest technology for their
product and innovate new products. One of the
things that make Nike successful, is the speed of the
change of their products, as they’re constantly
designing and creating new products.
Changing their products is not the only
thing Nike has been successful at doing
speedily as their speed at news
reporting and advertising their newest
products is quiet remarkable.
The Evolution of Nike
1964
1972
1974
1979
1982
1987
1996
2000
2005
2006
2008
2011
2012
Bibliography MLA format:
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"History & Heritage." NIKE, Inc. -. N.p., n.d. Web. 04 Oct. 2012.
<http://nikeinc.com/pages/history-heritage>.
"Nike, Inc. Company History and Information - Nike Repository." Nike, Inc. Company History and
Information - Nike Repository. N.p., n.d. Web. 04 Oct. 2012.
<http://www.nikerepository.com/nike-company-history>.
"Nike.com." N.p., n.d. Web. 03 Oct. 2012. <http://www.nike.com/us/en_us/>.
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<http://nikeinc.com/pages/our-portfolio-of-brands>.