Global Brigades, Inc. Copyright 2009
Guide to Marketing Kits
Updated: May 3, 2013
Global Brigades, Inc. Copyright 2009
Introduction Message
A brand is the summary of everything that an organization is, does and says. The brand of Global
Brigades is the result of our appearance of what we are–our identity. As a recognized leader in
student-led sustainable health and development, Global Brigades must provide a consistent
brand in order to be effectively portrayed as a cohesive organization, whose programs work
together towards a holistic mission.
To create and maintain a strong brand for Global Brigades, it is important that we deliver our
brand consistently. Part of this is maintaining a consistent visual brand across all our
communications–providing our audiences with a set of compelling visual associations that
communicate our mission quickly and effectively.
This Guide to Marketing Kits details the elements of Global Brigades’ brand and includes
guidelines for logo usage, as well as an overview of the marketing kits for Brigades’ programs.
Should you have any questions about anything in this guide, please contact Vanessa Lopez from
the Brigades Marketing Team. We hope the marketing materials and guide will assist you in
empowering other passionate volunteers to join the Brigades family and we are always open to
any new suggestions or requests for other types of materials that can assist you as well.
Sincerely,
Brigades Marketing Team
Global Brigades, Inc. Copyright 2009
Contents of ‘Introduction to Marketing Kits’
Introduction…………………………………………………………………………Slide 2
Table of Contents…………………………………………………………………Slide 3
Brand Components
The Global Brigades Logo & document creation…….……. Slide 4
The Global Brigades Tagline……………………………………………Slide 7
Color Palette……………………..…………………………………………..Slide 8
Fonts………………………………………………………..……………………Slide 9
Design Theme……………………………………..…………………………Slide 10
Marketing Materials
Included Materials……………………..………………………………….Slide 13
A3 Poster……………………………………………………………………….Slide 14
1 Page Flyer……………………………………………………………………Slide 15
Handout…………………………………………………………………………Slide 16
Brochure………………………………………………………………………..Slide 17
Powerpoint…………………………………………………………………….Slide 18
Electronic Brochure……………………………………………………….Slide 19
Email Templates…………………………………………………………….Slide 20
Table Banners………………………………………………………………..Slide 21
Global Brigades, Inc. Copyright 2009
The Global Brigades Logo
The Global Brigades Logo and program logos are the core elements of the graphical identity of Global Brigades.
The Global Brigades logo should only be used in place of a program logo if the user’s audience is someone who
wants information about the entire organization as a whole, rather than a specific program. Otherwise, the
appropriate program logo for the audience should be used for all communications.
“Global” is
always set in
a dark grey
The globe is
always set in
light grey
“Brigades” is
always set in
the brigades
blue color
Global Brigades, Inc. Copyright 2009
The Global Brigades Logo and Programs
A Global Brigades logo or program logo should be used on the front of every Brigades publication including
newsletters, promotional items, recruiting materials, postcards, brochures, and posters. The logo should
appear at the bottom of every piece of material, along with a listing of all the brigade programs, and the main
Global Brigades website URL (www.globalbrigades.org) as shown below.
FOOTER ON COVER/TITLE PAGE
Equal spacing on each
side of the program
listing, between the left
edge of the document
and the logo on the right.
Always list the
main Global
Brigades website
URL rather than
program specific
websites.
Always list all 9 Brigades programs
in alphabetical order, with periods
between.
The logo should
appear on the right
side of the program
listing.
Global Brigades, Inc. Copyright 2009
Document Header and Footer
Word Documents and Powerpoints
The header of the document should always include a portion of the picture used on the cover page or if no
picture was used on the cover, then the standard header shown on this powerpoint should be used.
HEADER
Globe symbol and title always in white, flush with the bottom of the header picture.
FOOTER
www.globalbrigades.org
Global Brigades website
on bottom left corner
2010 Student Leadership Conference Yearbook| 6
Document title and page number on bottom
right corner, separated by “| “
Global Brigades, Inc. Copyright 2009
The Global Brigades Tagline
Global Brigades’ main tagline for all programs is ‘students EMPOWERING communities.”
This tagline is often added as an arch over the picture version of the globe or can be used as a stand alone
tagline in materials as seen below. When used, the ‘students’ and ‘communities’ words in the tagline should be
in lowercase letters, while ‘EMPOWERING’ should be in uppercase letters.
The tagline is in
picture version
over the globe.
The tagline can
also be used in
other materials,
such as this
banner.
Global Brigades, Inc. Copyright 2009
Color Palette
The Global Brigades logo is comprised of three parts: the globe, the program name, and ‘Brigades.’ The globe and
the program name are always set in one of the three grey tones below to best complement the background that
the logo is being placed on, and the ‘brigades’ part of the logo is set in one of the nine program colors below.
The globe is set in one of
the three greys.
The program name is
also set in one of the
three greys to match the
color of the globe.
Listed below the
program should be all
the countries where that
program is.
RGB
Red
Green
Blue
1
84
166
RGB
Red
Green
Blue
47
47
47
RGB
Red
Green
Blue
RGB
Red
Green
Blue
RGB
Red
Green
Blue
167
167
167
RGB
Red
Green
Blue
228
141
0
RGB
Red
Green
Blue
42
0
183
RGB
Red
Green
Blue
141
0
183
RGB
Red
Green
Blue
0
183
24
228
8
0
RGB
Red
Green
Blue
93
154
94
RGB
Red
Green
Blue
228
95
0
RGB
Red
Green
Blue
0
130
183
215
215
215
RGB
Red
Green
Blue
0
63
183
Global Brigades, Inc. Copyright 2009
Fonts
Consistent use of fonts will strengthen the recognition of our brand. Global Brigades uses three main fonts
throughout all of its materials.
Typeface
Doris PP is used for the program
name in all logos. It is also used
by the Brigades marketing team in
pre-made materials for chapters.
Doris PP
Arial (bolded) is used for headlines Arial Bold
and the list of brigade programs.
This font is available as a free font in
most software and should be used
for all marketing materials.
Calibri is used for body text. This
font is available as a free font in
most software and should be
used for all marketing materials
Calibri
Typeface Detail
Global Brigades, Inc. Copyright 2009
Design Theme
Global Brigades has recently launched a new design theme which consists of the following elements:
1. Emphasis of the globe as a single design
2. Cropping words and symbols from pictures
Global Brigades, Inc. Copyright 2009
Design Theme
3. Use of program color throughout materials
4. Definition of ‘brigades’
Global Brigades, Inc. Copyright 2009
Design Theme
5. Use of slogans
Real world business experience. Real world change.
Improving access to clean water one community at a time
Global Brigades, Inc. Copyright 2009
Included Materials
Included in your marketing kits are the following materials in both Microsoft 97-2003 and Microsoft 2007:
• A3 Poster
• 1 Pg Flyer
• Handout
• Brochure
• PowerPoint
• Electronic Brochure
• Envelope Template
• Email Templates (4)
• Table Banners (4)
The following slides will introduce you how to most effectively use the materials that are included in your
marketing kit. Please note that marketing materials may be updated frequently, so please check with your GB
regional advisor for the most recent kit for your brigade program before using for each new brigade.
Global Brigades, Inc. Copyright 2009
A3Poster
This A3 Poster is made for posting in hallways, classrooms, or bulletin boards to inform students about
information sessions or meetings. It should be printed on A3 (11.69” x 16.54”) size paper.
Editable
Editable
Global Brigades, Inc. Copyright 2009
1 Page Flyer
This 1 Page Flyer is also made for posting on in hallways, classrooms, or bulletin boards to inform students
about information sessions or meetings. It should be printed on Letter (8.5 x 11”) size paper.
Editable
Editable
Global Brigades, Inc. Copyright 2009
Handout
This Handout is a smaller replicated version of the 1 Pg Flyer made to be handed out to individual students to
inform about information sessions or meetings. It should be printed on Letter (8.5 x 11”) size paper, and cut into
1/6 size pieces on the grey dotted lines.
Global Brigades, Inc. Copyright 2009
Brochure
This Brochure is made to be handed out to individuals to provide more information about the program,
including location, an overview of the one week trip, costs, and contact information. It should be printed front
and back on a Letter (8.5 x 11”) size paper making either one large brochure or two smaller brochures, and
folded on the grey dotted line. You will notice that the grey dotted line is not exactly ½ of the page, and that
“APPLY FOR THE NEXT BRIGADE” will show from the inside when folded.
Front view when folded
Back view when folded
All text fields are editable
Only editable text
Global Brigades, Inc. Copyright 2009
Powerpoint
This Powerpoint is made to be used for information sessions to give to prospective brigaders. It gives overview
information about Global Brigades, the other Brigade programs, and details about the highlighted brigade. The
details about the briagde include a video, different phases of the brigade, sample itinerary, costs, and contact
information. Please view the notes section to prepare before giving the presentation. Also note that many of
the Powerpoints have moving animation, so please view in ‘Slideshow’ mode.
First slide of Powerpoint
Global Brigades, Inc. Copyright 2009
Electronic Brochure
The Electronic Brochure is made to be used as an attachment when sending out recruitment emails. It is
basically the same version of the print brochure, just in a different format. Each electronic flyer is in PDF format
in a small file size so that it can easily be attached to emails and downloaded and viewed easily.
Global Brigades, Inc. Copyright 2009
Email Templates
The four email templates are made to be sent to different audiences (alumni, faculty, listservs, and relevant
clubs) to recruit volunteers for a brigade. The content in the email templates should be copied and pasted into
an email, and the highlighted portions should be changed to be relevant to your brigade and information.
Email Template
Global Brigades, Inc. Copyright 2009
Banners
The Banners on the left are made to be used as table banners to attach to the front of tables for fair booths, or
to use as wall banners. The Banner on the right are made to be used with vertical banner stands. There are
currently two designs of each to select from.
Global Brigades, Inc. Copyright 2009
Questions?
Please contact your advisor